Retrieved from https://studentshare.org/management/1495486-magnet-case-study
https://studentshare.org/management/1495486-magnet-case-study.
MagNet Corporation is a new start-up organization and has strength of 35 employees Existing in the market for two years, the company is heavily dependent on Information Technology (IT) tools MagNet mainly operates in the software market and provides educational software to colleges and universities based on Oracle database engine With excellent performance, early entry in the distance education market and two years of successful marketing, the company has been able to penetrate 5% of the market and increase their employee strength from 5 to 35 within such a short span However, with increasing demand in the clientele, the company is also facing problems to the main efficiency in its regular administrative processes where personnel are observed to lack motivation and are also observed as inefficient in change adaptation Business situation After evaluation and analysis of the company’s General Administration Department, i.e. Department C, it has been found that despite its workforce constitutes potential employees, they lack on few motivational grounds and have to face a higher level of stress in order to accomplish the target to boost up the sales from 5% to 10%.
Job role segregation has also been viewed as a major problem where the sales representatives rely heavily on the technical department, which makes them a slow learner and increases the burden on the technology department. Many of the sales force has also demanded training as mandatory for their development. In precise, the business situation observed in Department C of MagNet exhibits the need for better coordination amid the staff at the departmental level, motivation needs to boost their change adaptation behavior and understanding of the organizational success requirements.
The stressors in this situation can be identified as the growing pressure from the clientele, absence of a specific HR policy framework and limited job commitment deciphered by the employees. Technical situations The operational processes in MagNet have been heavily dependent on modern technical instruments, which have in turn also affected the efficiency of the administrative department. Even the communication between the employees and managers happens via e-mail, with lack of interaction that further limits the scope of the supervisors to motivate their subordinates continually and efficiently.
The personnel in Department C have also been heavily dependent on the technical support team to respond to the customer’s questions, especially those regarding new products as the employees in this department lack in efficiency to learn about new products and services within a short span of time. Solutions From a critical understanding of the situation, it can be observed that employees in Department C indeed require rigorous training focused on developing their learning, change adaptability and technical skills enhancement.
Correspondingly, the company applied Maslow’s needs hierarchy theory and McClelland’s theory of motivation that has efficiently pointed-out the individual motivational needs of the staff members. Based on their performance appraisal as well, the company addressed three employees to be trained and has given formal written warnings to some of the employees so as to motivate them to perform better.
...Download file to see next pages Read More