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How Corporate Social Responsibility and Corporate Reputations Affect Profitability

How Corporate Social Responsibility and Corporate Reputations Affect Profitability - Capstone Project Example

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The aim of this project "How Corporate Social Responsibility and Corporate Reputations Affect Profitability?" is to assess and evaluate the impact of corporate social responsibility on stakeholders’ confidence along with the benefits to the corporate from the increased corporate reputation…

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How Corporate Social Responsibility and Corporate Reputations Affect Profitability

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Subject: Management
Type: Capstone Project
Level: Undergraduate
Pages: 49 (12250 words)
Downloads: 8
Author: vernjaskolski

Extract of sample "How Corporate Social Responsibility and Corporate Reputations Affect Profitability"

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The introduction chapter provides special attention regarding the concepts associated with Corporate Social Responsibility, and Corporate Reputation and its impact on organizational profitability. In addition, this chapter encompasses the research aims and objectives along with the significance of the study. This chapter further highlights the plan of the study i.e. the research methods used along with the conceptual framework. Lastly, this chapter includes the overall summary of the dissertation. 1.2.

INTRODUCTION TO STUDY During the last two decades, organizations have grown significant concerns regarding Corporate Social Responsibility (CSR). Through CSR, organizations have been describing their contributions to the community while balancing the organization’s impact on the environment. With the passage of time, organizations have extended their responsibilities towards CSR as it has helped the organizations to promote sustainable growth in the company’s core business activities.

Businesses have long pursued their single most dominant motive i.e. profit. Significant changes have been observed from earlier days to the modern world. One of the prominent changes includes the utmost attention towards the development of community and society. In simpler words, the concept of giving the society back has greatly impacted the profitability of the businesses in local and international markets. Today the profitability of the company is fueled through its attention to social responsibilities.

Due to this very reason, the organizations have shown an optimistic attitude towards CSR. Corporate Social Responsibility (CSR) has become an essential concept and has gained popularity since 1970. With the passage of time, several activities have been associated with the concept of CSR including diversity management, community development, improvement in working conditions, financial investments for environmental sustainability, etc. In addition, several terms have been associated with the concept of CSR.

Some of the prominent concepts include Corporate Social Performance (Irina-Eugenia, Laura-Gabriela, and Cosmin-Silviu-Raul, 2010), Corporate Citizenship (Zadek, 2001), and Sustainable Business (Vogel, 2005).

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