Managing for the Future - Essay Example

One of the main objectives of the company is to promote healthy food for the betterment of the society and community (Kellogg’s, “Our Commitment to Nutrition Education”). Kellogg’s cereal is manufactured in more than 20 countries and is marketed in more than 180 countries of the world (Kellogg’s, “Our Location”). Kellogg’s was formed by W.K. Kellogg’s in the year 1906. Kellogg’s maintains a diverse workforce and believes in promoting a healthy work environment for successful completion and attainment of goals (Kellogg’s, 2013d).

The company has been offered several awards for delivering excellent performance and high quality products like the “Top 50 Company for Diversity from Diversity Inc and “100 Best Places to Work” from Computer World (Kellogg’s “Diversity & Inclusion”). Although, the brand has been successful in marketing cereals of varied flavours the company earns majority of its revenue from its core product which is the plain flavoured cereal (Kellogg’s, “Heritage”). 1 Historical Performance Environmental degradation has become a growing concern for the society, government and community.

The major cause of environmental degradation has occurred due to the impact of the business activities and process. The major alterations in the biodiversity have interacted in the most complex ways within the environment. The environmental issues in developing and developed countries have propelled the demand for restructuring the environmental reform. The environmental issues have compelled the government of various nations to develop knowledge of environmental imperatives, regulations and rules.

The government of varied nations is trying to manage the situational crisis by implementing measures for environment protection. Environment protection measures developed by the government have helped in creating awareness about environment and societal protection. The basic and fundamental problems of environmental degradation would be solved with the assistance of the multinational corporations. The assistance from multinational corporations is required for reducing the carbon emissions, toxic elements, hazardous waste, etc.

The government of varied nations has implemented several measures and guidelines for the corporate organizations to abide by. 1(a) The different types of environmental protection measures developed by Kellogg’s during the tenure 2007 to 2013 are as follows: Year Environmental issues & Sustainability Technology 2007 The company implemented a global energy management program which promotes energy conservation, manage energy usage and develops energy saving opportunity by including alternatives like renewable energy and fuel.

The management for the product focused on packaging efficiency by serving products which are fresh for consumption process. The main focus of the company was improving its packaging process by developing efficient packaging system which focuses on reducing the linear weight and paper board quantity in manufacturing products (Kellogg’s, “Annual Report 2007”). 2008 The company developed the Kellogg Environmental System (KEMS) which ensures the improvement in environmental aspects by conforming to the environmental policy.

Three environmental programs of Kellogg’s have obtained ISO 14001 certification which signifies its efficiency to comply with environmental standards. The company focused on efficient use of