Managing for the future - Essay Example

Development of the scenario 15 7. Development of the future 16 7.1 Future scenario of sustainability 16 7.2 Future scenario of CSR 17 7.3 Future scenario of distribution 18 7.4 Assessing requirements of management 18 7.4.1 Requirements in sustainability 18 7.4.2 Requirements in corporate social responsibility 19 7.4.3 Requirements in distribution 20 8. Comparison of the competence 21 9. Conclusion from the comparison 23 Reference List 24 1. Introduction The readiness for the future determines the ability of the company to face the unprecedented changes of the future more aptly.

Thus strategic planning is all about planning for the future. The strategic planning for the future is a model that is in a continuous mode of change. In the initial stage of the planning process the strategic model is not sturdy but as time progresses and more variables are added to the model, then the model becomes scalable (Achrol, 2011). The strategic management model is developed depending on the way the future spans out. Apart from that the performance of the management for the last 7 years is also analysed.

The present research endeavours to create a critical analysis of the performance of the management of Shell for the period 2007 to 2013. . In a similar way the future capability of the management of Shell is dependent upon the way it prepares itself for the future. In order to prepare for the future it is necessary that the future conditions that may come are based on realistic assumption. Keeping this logic in mind, a similar pattern is followed in the preparation of the research. Three broad areas of operations are chosen for critical analysis as well as future prediction.

The three broad areas are sustainability, distribution and another one is corporate social responsibility. The choices of the three areas deserve special mention. The three areas are linked to one another and in turn also influence one another (Bonaccorsi and Daraio, 2009). Effective corporate social responsibility of a company helps to improve the corporate social image. Improved corporate social image in turn also improves the confidence among the investors. Investors have strong preference for a company if it has good track record in performance as well as have a clean corporate image.

Increased investor confidence helps to bring in more amount of capital. These in turn enable a company to carry on with its operations in a smooth procedure. Supply and distribution channels, two of the most vital life channels of an oil company need significant improvement from time to time (Clark and Mathur, 2011). There is a definite link between corporate social responsibility and distribution operations. Improved distribution operation in turn helps to bring in sustainability in the operation in future. 2. Analysis of the historical performance of the organisation Three separate areas are chosen for analysis.

The three separate areas are corporate social responsibility, distribution and sustainability. 2.1