Contemporary Leadership Issues - Research Paper Example

Successful leaders therefore influence individual employee, teams and organizational performance as well as the over role companies performance compared to its competitors (Ellis 4). The personal characteristics of a leader affect the leadership style of the leader. As a result of globalization and international diversity, international organizations employ individuals from different regions with varying cultural practices. The company’s leadership is tasked with managing and supervising it employees so as to achieve the organizational goals and objectives (Tayeb 14).

Business performance is also affected by both internal and external business environmental factors. The environmental factors vary from one region to another therefore they influence the management activities for multinational companies. Effective leader should therefore understand the environmental factors that affect his company and positively influence his people to achieve the collective goals in a dynamic business environment. One such leader is the chief executive officer of the coca cola which is a carbonated soft drink market leader manufacturer.

This paper will critically analyze the coca cola company’s strength, opportunities and its leadership. . ilities and circulation outlets as well as privately owned bottlers, wholesalers, supply retail chains and distributors (United States Securities and exchange commission 1). The company has the largest soft drinks distribution structure and its success is associated the wide variety of products that meets wide range of customer needs as well as their efficient employees and distributers.

The company produces and sells concentrates to selected bottling companies who may modify the products as well as finished products that include still beverages and sparkling soft drinks (United States Securities and Exchange Commission 3). Sparkling beverages include strong brands such as Fanta, sprite, coke, energy drinks among others. Still drinks include water, juices, tea, and coffee among others. Coca cola company aspire to energize and refresh it customers across the whole world and add value to its shareholders through use of its assets (United States Securities and Exchange Commission 1).

Its strategic management involves customers and staff at all levels and all company segments depends on each other in the decision making. The company also has committed to produce quality products that contribute to environmental sustainability as well as participation in corporate social responsibility. CEO Bio Muhtar Kent is the chief executive officer of the coca cola company and he has no blood association with other senior manager He is a graduate of Hull University with BSc degree in economics and a master degree holder in administration from London City University (Leaders Magazine).

He has been the chief executive officer is the company since July 2008, the company’s president from 2006 and the board of directors’ chairman from April 2009. He joined the coca cola company in 1978