Soapcom and the Partnership with Kiva System Company - Essay Example

Lisa Kennedy, a top executive, says that the launch of this strategy is a long-term strategy, and will be affected in due course. The magic shelf system, which relates to getting the exact product at disposal, is also quite effective. Initiation of the robotic distribution through the kiva system, which replaces the traditional warehouse system, is a significant milestone achieved. Through the partnership with Kiva System Company, the big challenge of order backlog is reduced by the automated warehouse system, which has worked in a few other e-commercing companies. The old-time rules of traditional production are changing to ease the vast customer influx.

These changes are being applied in due course, and they need laborers with capabilities in computer-automated systems. These, according to the executive heads of operation, will ease the company’s production ability. The workers and managers are expected to have age abilities, in computer systems. Accuracy is a necessity, and they should be able to keep up with the first robot with little supervision (Soap.com 0:58-1:32). Reliability is another aspect that is needed for the manager, for the company, to achieve its set goals. The customer care relations officers should be polite, with a high level of etiquette, patient, and ready to answer any queries relevant to the company and its products, more soberly.

Technology has a pivotal role in these companies' planned overhaul. The initiation of the kiva robotic system will enhance efficiency in shipment and guarantees splendid services to the customers (Soap.com 5:14-5:52). The top management also addresses that seventy percent of the customer orders within the country will be delivered overnight, and the outside regions, delivery is within two days tops. Through the technology, labor costs are also highly reduced leading to a decrease of twenty-five percent across all the products of the company. Human labor is only necessary for keying instructions into the automated system. The improvement of the website, in a more customer-friendly way, offers customers a fabulous experience.

The well-trained customer care unit helps deliver good feedback and the reputation of the company. Through the automation of the whole system, the workers are at ease as they get what they want at their fingertips. This automated system guarantees the right product at their disposal, unlike the old system where workers had to look for the orders literally. The robotic system has also addressed the issue of time-saving. This is because the flat and shelf-structured robots can maneuver at faster rates, and provide a solution to reducing the complexities of arranging the ever-increasing customer orders. The technological advancements also give safe packaging of the ordered products for shipping. Through technology, the company’s environment is quiet and peaceful.

Soap.com and diapers.com, which are affiliated companies, have managed to counter the ever-increasing capacities through the embrace of the automated system. Their updated website provides full information on every product inclusive of how to get them, their prices, their qualities, how to use them, and the reasons why to use them, or the advantages of using them as compared to other companies producing the same product. It also shows all the needed information about the company, as a whole, stating from the origin to validity, to show someone that it is a trustworthy company, and should not fear anything while dealing with it like, fraud or theft. The strategic resources that the company has emphasized are labor costs, time, and technology.

These are key strategic resources because the total overhaul has greatly been based on these aspects. The competitive results, so far, have been good according to the top brass management. There have been good financial growth since the inception of this technological overhaul. Good customer-company cooperation has also developed due to the excellent and fast delivery of ordered goods. A steady increase in customer numbers has also been noted because of the discounted price of most goods. In conclusion, soap.com and affiliated companies have adopted an excellent growth strategy that improved both their customer and financial status. Read More