We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Asian business environment: Energy Drink in Indonesia - Research Paper Example

Comments (0) Cite this document
Summary
Asian business environment: Energy Drink in Indonesia Name: Lecturer: Institution: Course: Date: Asian business environment: Energy Drink in Indonesia Introduction Monster Energy Drink Company was established by Hansen Natural in the year 2002. The management team of the company proposed an idea of introducing a new Energy Drink product in Indonesia that targeted the Indonesian consumers…
Download full paperFile format: .doc, available for editing
Polish This Essay93.3% of users find it useful
Asian business environment: Energy Drink in Indonesia
Read TextPreview

Extract of sample
"Asian business environment: Energy Drink in Indonesia"

Download file to see previous pages This product comes in different flavors and it contains vital vitamins and natural ingredients vital for boosting the health of human beings. Reasons for Selecting Indonesia for Introducing Energy Drink Indonesia is one of the countries with the highest population; hence they can offer adequate market for the Energy Drink product. The marketing research study carried out by the management team of the Monster Energy Drink Company discovered that tea is an imperative commodity and drinking tea has become one of the cultural aspects in many countries such as Indonesia. Tea has for a long time gained popularity and higher rate of tea consumption has been proven good for boosting health. For instance, tea is well known for increasing stamina, cholesterol reduction and detoxifications purposes (Euro monitor, 2012). Therefore, the introduction of the Energy Drink product in Indonesia was due to the need of offer a modern form of tea beverage, which targeted younger consumers who wanted to boost their energy. Moreover, Indonesia has the largest population and the extensive marketing research carried out revealed that Indonesia will be the best energy tea market (Instate Pty Ltd., Australia. Dept. of Agriculture, Fisheries and Forestry, 2004). The research further indicated that Indonesia being the largest religious nations including Muslim across the globe, launching this product will enable the company to become successful. There is a large market potential for the Energy Drink product because it is the largest economy in Southeast of Asia. Understanding the targeted market or carrying out market analysis before introducing any new or innovative brand product is crucial. This is because it will enable the company to understand the psychological behaviors of customers or their consumption behaviors; hence enabling the company product to thrive effectively in the market. Thus, the main aim of the company is to enter into the Indonesia market; thus attract the market share while delivering a high quality and innovative brand image. General Environmental Analysis in Indonesia The internal and outside atmosphere affects the commercial environment in diverse ways. The external analysis focuses on the threats and opportunities that exist in the Indonesian environments and the ways these can be influenced by varied factors such as social, technological, political and environmental aspects. To begin with social aspects, Indonesia has varied social aspects that can influence the marketing of Energy Drink products in the market. Therefore, understanding different social behaviors of the Indonesia will enable the company to respond effectively to any threats; thus improving business performance. The social economic trend may impact the business activity of the company such as unemployment levels due to increase population rate, disposable incomes, culture and lifestyles (Gregory et al, 2012). However, understanding these aspects will enable the company to respond well; thus enabling the Energy Drink to thrive effectively in the Indonesian market. Technology changes across the globe have enabled many companies to improve the business performance and generate higher revenues. Energy Drink is one of the companies that will ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Asian business environment: Energy Drink in Indonesia Research Paper”, n.d.)
Asian business environment: Energy Drink in Indonesia Research Paper. Retrieved from https://studentshare.org/management/1473519-asian-business-environment-energy-drink-in
(Asian Business Environment: Energy Drink in Indonesia Research Paper)
Asian Business Environment: Energy Drink in Indonesia Research Paper. https://studentshare.org/management/1473519-asian-business-environment-energy-drink-in.
“Asian Business Environment: Energy Drink in Indonesia Research Paper”, n.d. https://studentshare.org/management/1473519-asian-business-environment-energy-drink-in.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Investigation of the cardiovascular changes and cognitive effects of commercially available energy drink on student in lectures
Over the last few decades, concurrent with the increase in popularity of diet/health food and other food fads, there has been an observed rise in the popularity and demand for functional foods, an example of which are energy drinks such as Red Bull (Smit et al., 2004, p.
8 Pages(2000 words)Research Paper
Indonesia
Indonesia has a land area of 1,904,569 square kilometers. A country exploding with energy, on Indonesia’s landmass rests more than 76 volcanoes, the majority of them active. Rich natural resources place Indonesia in an enviable position with petroleum, coal, gold, silver and natural gas as a few of the revenue-earning exports.
8 Pages(2000 words)Research Paper
Indonesia Environment
This term is also inclusive of the biological surroundings and their interrelationships. Additionally, it includes the impact of human life on the different factors of the environment (New Age Publishers n.d). In this case, therefore, it is possible to describe the environment of Indonesia within this context, which is what this paper presents.
4 Pages(1000 words)Essay
Business Analysis of Energy Drink
Therefore it would be correct to fathom that the teenagers are indeed its primary target audience and thus all efforts have been guaranteed to ensure that Aloha Energy Drink looks after the demands and requirements of the youth and in the process gain quite a good amount of the secondary market share which is there in the form of adults and not to forget the kids who purchase the energy drink for their consumption needs and satisfaction.
6 Pages(1500 words)Essay
Business environment Research Paper
Usually one player succeeds if his costs are lower than that of the rival. But in the course of time he will be matched in the price war and will loose his price advantage. In the non-price issues, superiority by reason of branding, technical specifications, distribution ability and sponsorship are some of the ways one player tries to excel than the other.
12 Pages(3000 words)Research Paper
Business Environment and Economics
However, if one charges 10, whilst the other charges 11, the lower priced outlet sells 1600 per month and higher priced outlet sells only 360. In the given instance, which represents a classic example of "prisoner's dilemma, the dominant strategy for say player Hiphop is to price his product in such a way that he maximizes his profits irrespective of what Gerries does.
12 Pages(3000 words)Research Paper
How is leadership different in Asian business from Western business
However, a strong contrast can be identified while analyzing leadership an Asian and the Western countries. On one hand, where the Asian firms are driven by leaders focusing on long-term relationships, a clear
10 Pages(2500 words)Research Paper
Business environment
The author analyzes factors that affect the business environment of which the business has some degree of control. This means that the business through its management can be able to alter these factors. They include customers, employees, suppliers and many more. These factors affect the business environment.
3 Pages(750 words)Research Paper
Energy drink case
Rapid growth in the alternative beverage segment has been apparent from about 2004 to 2005, that is, the mid-2000s (Gamble, 2014). Companies that manufacture and distribute alternative beverages compete primarily on the basis of differentiation of products from
7 Pages(1750 words)Research Paper
Energy and Environment
The country must show its genuine commitment towards lowering carbon emissions so as to gain the credibility to coax other countries who are also major polluters to cut theirs. However, energy sufficiency and climate change have been emotive issues in the United States political landscape.
6 Pages(1500 words)Research Paper
Let us find you another Research Paper on topic Asian business environment: Energy Drink in Indonesia for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us