Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Asian business environment: Energy Drink in Indonesia - Research Paper Example

Comments (0) Cite this document
Asian business environment: Energy Drink in Indonesia Name: Lecturer: Institution: Course: Date: Asian business environment: Energy Drink in Indonesia Introduction Monster Energy Drink Company was established by Hansen Natural in the year 2002. The management team of the company proposed an idea of introducing a new Energy Drink product in Indonesia that targeted the Indonesian consumers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Asian business environment: Energy Drink in Indonesia
Read TextPreview

Extract of sample "Asian business environment: Energy Drink in Indonesia"

Download file to see previous pages This product comes in different flavors and it contains vital vitamins and natural ingredients vital for boosting the health of human beings. Reasons for Selecting Indonesia for Introducing Energy Drink Indonesia is one of the countries with the highest population; hence they can offer adequate market for the Energy Drink product. The marketing research study carried out by the management team of the Monster Energy Drink Company discovered that tea is an imperative commodity and drinking tea has become one of the cultural aspects in many countries such as Indonesia. Tea has for a long time gained popularity and higher rate of tea consumption has been proven good for boosting health. For instance, tea is well known for increasing stamina, cholesterol reduction and detoxifications purposes (Euro monitor, 2012). Therefore, the introduction of the Energy Drink product in Indonesia was due to the need of offer a modern form of tea beverage, which targeted younger consumers who wanted to boost their energy. Moreover, Indonesia has the largest population and the extensive marketing research carried out revealed that Indonesia will be the best energy tea market (Instate Pty Ltd., Australia. Dept. of Agriculture, Fisheries and Forestry, 2004). The research further indicated that Indonesia being the largest religious nations including Muslim across the globe, launching this product will enable the company to become successful. There is a large market potential for the Energy Drink product because it is the largest economy in Southeast of Asia. Understanding the targeted market or carrying out market analysis before introducing any new or innovative brand product is crucial. This is because it will enable the company to understand the psychological behaviors of customers or their consumption behaviors; hence enabling the company product to thrive effectively in the market. Thus, the main aim of the company is to enter into the Indonesia market; thus attract the market share while delivering a high quality and innovative brand image. General Environmental Analysis in Indonesia The internal and outside atmosphere affects the commercial environment in diverse ways. The external analysis focuses on the threats and opportunities that exist in the Indonesian environments and the ways these can be influenced by varied factors such as social, technological, political and environmental aspects. To begin with social aspects, Indonesia has varied social aspects that can influence the marketing of Energy Drink products in the market. Therefore, understanding different social behaviors of the Indonesia will enable the company to respond effectively to any threats; thus improving business performance. The social economic trend may impact the business activity of the company such as unemployment levels due to increase population rate, disposable incomes, culture and lifestyles (Gregory et al, 2012). However, understanding these aspects will enable the company to respond well; thus enabling the Energy Drink to thrive effectively in the Indonesian market. Technology changes across the globe have enabled many companies to improve the business performance and generate higher revenues. Energy Drink is one of the companies that will ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Asian business environment: Energy Drink in Indonesia Research Paper”, n.d.)
Asian business environment: Energy Drink in Indonesia Research Paper. Retrieved from
(Asian Business Environment: Energy Drink in Indonesia Research Paper)
Asian Business Environment: Energy Drink in Indonesia Research Paper.
“Asian Business Environment: Energy Drink in Indonesia Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Asian business environment: Energy Drink in Indonesia

Internal and External Environmental Analysis for the Bakery Business

Liberalization of foreign investment and technology policy of the government is supportive of establishing industrial units in the country.

Threat: The UK food regulatory authority is planning to enforce the EC Regulations relating to food labeling. The labeling requirements under the new regulations will affect the food industry as the suppliers will be legally obliged to disclose the GM content of foods to the caterers. Thus business firms in the bakery industry also will be effected through the exclusion of flexible manner of labeling arrangements in the case of flour confectionery involving GM Soya or maize. (Genetically modified and novel foods (labeling) (England) regulations, 2000).

Trend: The new subs...
6 Pages(1500 words)Case Study

Evandale's Business Plan

Evandale’s mission would have a strong impact on the company’s later brand development.
When a company determines its mission and its vision, it needed to determine its objectives to accomplish that vision. I did not see the objectives—where the company was heading through in the presentation. A clear objective would have enabled me, as an audience to also picture where the company would want to go and would serve as the benchmark for me to assess the later strategic choices the company would state in the presentation.
According to the slides, the potential demand for caviar and the sturgeon products are “100x” bigger than the current supply. I would have wanted to see a reliable source for...
7 Pages(1750 words)Case Study

The Management, Leadership and Teamwork Competencies Required by a Small Business Owner

On the other hand organizational leadership is defined as the ability based on the specific skill of an individual to lead his/her subordinates in a manner that pre-planned organizational goals could be achieved within the defined time-frame.

According to Burns (1978) and Bass (1985), transformational leadership has a set of category constructs such as values, morals, farsightedness, long term goals, principles, acute awareness about the dividing line between causes and symptoms, mission statements, strategic perspectives, and human resources. Similarly, they identify a set of category constructs in the transactional leadership also. For instance concentration on the task at hand, short term goals and tactics, confusion co...
6 Pages(1500 words)Coursework

Business Etquette for Business Communications Course

Who wants to give a guess? How about you (pointing at someone in the audience), yes, what is your name? Adam? What do you think, Adam – Money, Machines, Management, and Manpower? Why do you think so? And how about you, ma’am (someone else in the audience) – do you agree with him?

I think we are all in agreement: you could have Money, Machines and Management, but without Manpower, you cannot have a business. And unless you have good Manpower working well together, you cannot have a successful business.

Do people work well together naturally? Those of you who are familiar with office politics will say, “Of course not!” You are right: left to themselves, few people work well toget...
7 Pages(1750 words)Speech or Presentation

Business Information Systems

... much for children, young professional, college students, tourists, and business travelers. As we talk about the environment of Club IT that is designed in a very good way with High ceilings, live music, dance floor and energy lighting. Here we can eat and drink watch move and lot of other entertainment (Case Study). Current Technology Structure of Club IT This section is about the present technology structure at Club IT. In the present structure they have small computer based database system, a small Internet, security system and small other IT based structures. They have main IT equipments that comprise a Computer and a printer, Software, Modem, Photocopier, Fax Machine, Postage Scale and Meter and Paper Shredder. The communication...
8 Pages(2000 words)Case Study

Business Administration

...Master Business Administration – Pre Admission Essay Please describe your main interests and leisure activities, and any other experiences or involvement that has significantly influenced your career or personal development. 100 Words I was born in India where Cricket is played across the country. I received my inspiration and motivation to play this game after India won the 1983 World Cup Championship. I have played this game representing my school and college in various tournaments. During my leisure time I watch the television. The channels that I generally watch are the sports, movies, and entertainment ones. I also have an interest in the technological gadgets. During my childhood, computers were the only gadgets which influenced me...
6 Pages(1500 words)Essay

Ethics in the Manufacturing Environment

An ethical scenario arose during my first six months in this management role involving a 21-year-old employee who I witnessed smoking pot in the parking lot over lunch break. This scenario demanded that I consider the needs of the employee, as well as satisfying my obligations for enforcing the strict drug use policy administered at the senior levels of the company. This project describes the ethical scenario in detail, offering personal reflections on the incident as well as suggesting an ethical framework for handling situations like this in the future.
The situation which occurred had a young worker smoking pot on his lunch break on the company grounds. This, according to policy, is a termination offense and it is expected...
7 Pages(1750 words)Case Study

Business Plan Real Estate Agency

re representing our company as their business consultants and our responsibilities are limited to the knowledge of the client’s business and information provided by the client.
The company Of-Fit has been operating as office supplies and equipment supplier since 1998. Their corporate office is in Aberdeen and it has excellent industry relations. The company is a sole proprietorship and its owner is Mr. Andrew Schwatz who has been working in the industry for more than 20 years. The company current staff is 8 and its revenues are £115,690 and £156,178 in 2008. The company aims to expand its operations in other business areas and regions of the UK.
The detailed business plan developed for this report incor...
12 Pages(3000 words)Business Plan

Business Sustainability and Society: Coca-Cola Company

For centuries, ethics has been a crucial and significant component of human societies that contributed enormously to the creation of norms and values through religious influences, as well as through the contribution of intellectuals and philosophers in society. Unfortunately, nowadays, it is an observation that individuals, organizations, and even nations have commenced overlooking the phenomenon of ethics in their practices, specifically in the business sector that has become the major stakeholder confronting criticisms related to ethical practices. Critics (Crane, pp. 23-29, 2007) argue that business ethics has now become a component limited to theoretical policies and frameworks of business organizations, and such principles an...
10 Pages(2500 words)Case Study

International Business: World Economic Forum and Davos 2010

While each force of globalization is important, the technological revolution has impacted the business models, value creation and differentiation (Spelman, 2010). The cloud computing technologies that have made the popular social networking applications possible are now being applied to development, healthcare, and society. Today mobile telephones are more like powerful computers that take care of many of the societal challenges facing both developed and developing countries (Evans, 2010). In Chile, new software enables weather information to farmers who can now make informed decisions on when and how to sow or harvest the crops. However, the fear or ignorance of cloud computing technology could harm the chances of the SMEs becomi...
7 Pages(1750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Asian business environment: Energy Drink in Indonesia for FREE!

Contact Us