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The Strategic of Zara - Essay Example

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This essay "The Strategic of Zara"  demonstrates the companies operating in the industry are mainly involved in the manufacture and design of various ranges of clothing, footwear, and accessories. However, these products are distinctive to be able to cater for the needs of men, women, and children…
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The Strategic of Zara
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"The Strategic of Zara"

Download file to see previous pages The company is also endowed with experienced human resources beginning with the company’s chief executive officer. For instance, the company boasts of a 200 person strong innovative team that is inspired by customers’ need for value and quality. Moreover, the company’s commitment to environmental sustainability is a boost to its image given that there has been a push for environmentally friendly products in the recent years due to climate change concerns worldwide. The company’s product portfolio is full of a variety of apparel and accessories for women, children, and men from all corners of the globe. The company has a good product positioning strategy with its stores adopting different outlook and setups that vary with the respective countries or regions of operations. The company has adopted best practice for its daily operations. For instance, the company uses the just in time inventory management technique to ensure that it effectively manages the levels of inventory in its storage facility and deliver the products according to demand. This technique has helped the company to eliminate the wastes associated with inappropriate inventory management. It is also notable that the company’s internationalization strategy has been advantageous for its completion. The company has been aggressively involved in expansion in the recent years with the approach taken including the use of franchises and licenses in far-flung markets. As a result, the company has positioned itself as a global leader in the design, manufacture....
Internal Environment One of the common methods of evaluating a company’s internal environment is through the use of SWOT analysis (Henry, 2008). Zara Company has various strengths and weaknesses. To begin, some of the strengths of the company as depicted in its relative strength in the market include: Originality of the company’s products that has distinguished it from its competitors. The company’s products are distinct in terms of design and this has made them identifiable. The company has dedicated staffs that are committed to personalized customer service. With experts in the fashion and design industry led by the CEO, the company’s human resources is unmatched. The stores and outlets across the globe are fully managed by the company as opposed to licensees and franchises used by other industry players. This has helped the company control the quality of products sold in the outlets. The company has also an admirable production line that is able to produce new products within short timelines. Technology use has been enhanced in the manufacturing segment for efficiency. Costs of the company’s products are relatively lower attracting many buyers. With relatively lower prices, the company’s attract high sales volumes. A well managed supply and value chain that ensures distribution of products required standards. The centralised warehouse acts a is within good regulator in the company’s revolutionalised distribution system. Apart from the company’s numerous strengths, the company still has weaknesses as outlined below: The company is yet to have a good advertising campaign that has had a negative impact on its brand recognition ...Download file to see next pagesRead More
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