This essay "The Strategic of Zara" demonstrates the companies operating in the industry are mainly involved in the manufacture and design of various ranges of clothing, footwear, and accessories. However, these products are distinctive to be able to cater for the needs of men, women, and children…
Download full paperFile format: .doc, available for editing
Download file to see previous pages
The company is also endowed with experienced human resources beginning with the company’s chief executive officer. For instance, the company boasts of a 200 person strong innovative team that is inspired by customers’ need for value and quality. Moreover, the company’s commitment to environmental sustainability is a boost to its image given that there has been a push for environmentally friendly products in the recent years due to climate change concerns worldwide. The company’s product portfolio is full of a variety of apparel and accessories for women, children, and men from all corners of the globe. The company has a good product positioning strategy with its stores adopting different outlook and setups that vary with the respective countries or regions of operations. The company has adopted best practice for its daily operations. For instance, the company uses the just in time inventory management technique to ensure that it effectively manages the levels of inventory in its storage facility and deliver the products according to demand. This technique has helped the company to eliminate the wastes associated with inappropriate inventory management. It is also notable that the company’s internationalization strategy has been advantageous for its completion. The company has been aggressively involved in expansion in the recent years with the approach taken including the use of franchises and licenses in far-flung markets. As a result, the company has positioned itself as a global leader in the design, manufacture....
Internal Environment One of the common methods of evaluating a company’s internal environment is through the use of SWOT analysis (Henry, 2008). Zara Company has various strengths and weaknesses. To begin, some of the strengths of the company as depicted in its relative strength in the market include: Originality of the company’s products that has distinguished it from its competitors. The company’s products are distinct in terms of design and this has made them identifiable. The company has dedicated staffs that are committed to personalized customer service. With experts in the fashion and design industry led by the CEO, the company’s human resources is unmatched. The stores and outlets across the globe are fully managed by the company as opposed to licensees and franchises used by other industry players. This has helped the company control the quality of products sold in the outlets. The company has also an admirable production line that is able to produce new products within short timelines. Technology use has been enhanced in the manufacturing segment for efficiency. Costs of the company’s products are relatively lower attracting many buyers. With relatively lower prices, the company’s attract high sales volumes. A well managed supply and value chain that ensures distribution of products required standards. The centralised warehouse acts a is within good regulator in the company’s revolutionalised distribution system. Apart from the company’s numerous strengths, the company still has weaknesses as outlined below: The company is yet to have a good advertising campaign that has had a negative impact on its brand recognition
...Download file to see next pagesRead More
Cite this document
(“The Strategic of Zara Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
The Strategic of Zara Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/management/1472850-strategic-management-zara-company
(The Strategic of Zara Essay Example | Topics and Well Written Essays - 1000 Words)
The Strategic of Zara Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/management/1472850-strategic-management-zara-company.
“The Strategic of Zara Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/management/1472850-strategic-management-zara-company.
The conclusion from this study states that apart from certain issues that Zara could face in the future, it has been successful all over the years through sticking to its current system. However, with the continued expansion of Zara into new areas and markets, a change would be required in the current process and system.
Zara has emerged to be the most commercial and money making brand of the Inditex Group – a Spanish clothing group. The first store of Zara was opened in the year 1975 at La Coruña, Spain; which is now the headquarters of the Zara fashion chain. With its operations based in more than 45 countries and 535 stores all the over the globe.
The report will highlight the problems faced by Zara as it expands and then the report concludes the topic along with giving a recommendation to Zara. While implementing Ansoff model marketing strategy, Zara has to face many obstacles and problems. An effective strategic plan makes it possible for Zara to expand its business worldwide even though the market has strong competitors.
At present the northern American and the EU nations are looking to comeback from the shock-waves of the economic down-turn. Downward economic trend may have transformed regular clothing purchases into luxury purchases. Major Apparel Companies are looking to establish businesses in the emerging economies.
Store layout, Store Design and Visual Merchandising 3.4. Facilitating Services 3.5. Customer Services and Store Locations 3.6. Pricing strategy 3.7. Environment 3.8. Growth objectives 3.9. Market availability and selection 4. Business Competition 5. Financial Stability Evaluation of Zara, UK 1.
According to Jose Maria Castalleno, the chief executive of Inditex SA, the stock in the fashion industry is like food and it changes quickly. The trick of staying in the business is to reduce the response time. (Dutta, 2002)
Supplier power- The
Use of management information technology has been key to its success. Customer taste predictions and demand forecasts have been reliant on strategic market segmentation through information technology. It is worth to note that the customer base of Zara is significantly large and dominates the better parts of North America, Europe, Asia.
1 Pages(250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Strategic of Zara"
with a personal 20% discount.