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Reaction paper on the documentary called The corporation - Essay Example

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The Big Bad Wolf in Today’s Market/Corporations’ Secrets Unleashed/Corporate Social Irresponsibility? With the emerging business strategies corporations deploy to spur brand identity, top-of-mind recall, strong brand equity, and most importantly bag sales that would hopefully go beyond the target, competing in any industry is at most lucrative today…
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Reaction paper on the documentary called The corporation
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"Reaction paper on the documentary called The corporation"

Download file to see previous pages These are just a few of the mind games businesses use as bait to catch the big fish in a sea of high-potential buying power of consumers today. With this said, understanding what goes into the process of the “prey-predator” in the business kingdom & how the predator uses temptation to blur the lines between “needs” and “wants” is crucial for everyone as consumers to know when to take a bite and when to commit to a non-indulgent fast. The Corporation documentary written by Joel Bakan and directed by Mark Achbar and Jennifer Abbott shows they are up to one thing in producing this material – to breach into the politics of the pursuit of power and profit of businesses today. First of the points this documentary has tackled that is worthy of notice would be the difference in the business environment before and today. In the past, all that a business would pursue would be to breakeven from the cost of operating the business and earning beyond that was considered a bonus. However, contemporary businesses today, I believe spend half the time minding their own business and the other half monitoring their competitors’ moves and constantly on the lookout for events that they could use to benefit them. Just like dirty politics as we call it, there are a lot of hidden secrets to the success and downfall of business tycoons. Some of the well-kept secrets that have been revealed by this documentary would be the reality of the bargaining activities of corporations to fight for their rights that human beings alike enjoy, the business hoax against the United States President Franklin Roosevelt, the suppression of a news-worthy story of a television station so they could protect certain parties affiliated to them, and the most trivial among all would be the alleged involvement of IBM in the historical Nazi holocaust that destroyed so many lives (Bakan, J.). Indeed, what can be a matter of just being provided quality products and services for consumers like us could come from controversial undertakings waiting to be avenged. The second point that awakened my cognizance was when the writer of the documentary tagged corporations today as either being a person or a psychopath (Bakan, J.). It was for me automatic to comprehend how corporations are so much like people. They have rights to intellectual property, tangible properties, properties that are backed up by contracts and trusts which a company could always fight for to propel a peaceful and at the same time speedy development of their business. Aside from that, just like people, corporations have certain needs that would smoothly fit Maslow’s hierarchy – Physiological needs that pertains to legal documents, capital, manpower, & goods needed before they could start operating the business; Safety from market-reach-devouring competitors; The need for belongingness in a certain business category, being fully equipped for competition; Achieving utmost self-esteem by being top of mind of not only one’s chosen target market but including those that are not; And lastly, the highest would be self-actualization where competitors’ moves does not directly affect one’s business performance anymore. However, what is naked to consumers’ eyes would be when corporations start being a psychopath. This could be ...Download file to see next pagesRead More
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