We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Strategy - Essay Example

Comments (0) Cite this document
Summary
Introduction Globalization has enabled many firms that started as small business or even family enterprises to grow in to multinational companies, whose influence is felt in hundreds of countries all over the world. This has increased the magnitude of operations and production owing to the global sized economies of scale; however, it has also resulted in fierce international competitions with some firms seeking to gain international dominance…
Download full paperFile format: .doc, available for editing
Polish This Essay91.9% of users find it useful
Strategy
Read TextPreview

Extract of sample
"Strategy"

Download file to see previous pages Over the last few years, mobile communication industry has increased in significance and size to grow into one of the key industries in Europe, overtaking pharmaceuticals and is now at per with aerospace firms. In the year 2010, the total revenues in the mobile handset market amounted to over 174 billion Euros and these figures are expected to keep going up as the market grows and the existing competing firms increase their production capacity as well as consumer base. Currently, mobile services are virtually ubiquitous with coverage almost at 100%; in Europe, the mobile penetration rate is well over 120% that towers over Japans, and America’s 100% and 104% respectively (Whitehead and Philips et al., nod). This is representative of over 600 subscriptions held by half a million Europeans, bearing in mind that many have more than one SIM card. Understandably, mobile services are the main form of communication, and they are used across all social, economic and age groups in Europe. Because of the high revenues and rapid expansion, many mobile firms have joined the mobile phone industry and this has resulted in intense competition as the firms try to capture the lion’s share. ...
Analysis of the Competitiveness of the Industry As aforementioned, the mobile industry is extremely competitive in Europe and firms are using all manner of strategies to keep ahead of the competition; this often involve developing new and more attractive technologies such as Android. This direct competition can attributed to saturations in the market which make it difficult to “Grow around the competition” (Dess et al.,2012, p.181).Firms are also producing more effective and convenient devices such as smart phones and tablets; furthermore, many of the new gadgets are being priced at comparably lower prices. One of the main competitors in the mobile industry in Western Europe is Samsung; today Samsung has evolved itself from a nondescript South Korean firm to become a dominant player in the global mobile market (Cellan-Jones 2013). Until 2012, Nokia had been the world’s leading brand in mobile phone production and exported more handsets as compared to other firm, however, Samsung electronics, which also leads in the manufacture of TVs and screens overtook Nokia to become the world’s top mobile firm. Expert’s project that Samsung is likely accounts for 29% of all the mobile handsets shipments globally; on the other hand, Nokia’s share in the global shipments went down from 30% to 24 % within the same year (Deagon 2012). Samsung’s success can be attributed to innovative and proactive strategies; while its products tend to be pricey; it invests in the latest technology such as android for its devices and ensures that it gives its customers their money’s worth. Samsung has also diversified more than any other firm and in addition to holding the top market position for mobile handsets it ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategy Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Strategy Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/management/1471604-strategy
(Strategy Essay Example | Topics and Well Written Essays - 2000 Words)
Strategy Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/management/1471604-strategy.
“Strategy Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/management/1471604-strategy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Strategy
The essay concludes with a summary of the key findings of the analysis. What is Strategy? The definition of strategy will depend on who is asked. Porter (1996), for example, states that operational effectiveness is not strategy, and that strategy is about doing things differently to competitors such that a unique advantage is created.
9 Pages(2250 words)Essay
Good Strategy/Bad Strategy
In this case, the author argues that it is the role of the managers to come with strategies that will be practical in the successful running of the business (Chapter 1). First, Rumelt indicates that the managers need to identify the nature of challenges facing the business so as to handle them effectively (Chapter 3).
3 Pages(750 words)Book Report/Review
Strategy
These alternatives were also explained in the essay. Mark & Spencer (M&S) is the second largest retail chain store in the UK and has a market share of 11.1% in clothing and 4.3%
16 Pages(4000 words)Essay
Strategy
decisions made, which would constitute the strategy that is composed of a two-pronged approach: the first being the short-term strategy while the second section is a long-term plan. 1. We filmed a video documenting a sample of what Boy Scouts learn in the camps. This video is
2 Pages(500 words)Essay
Strategy
The retailers are losing confidence in the company for the fear that whether their orders will be fulfilled in time. One of the suppliers in China has some production issues and unable to supply the
2 Pages(500 words)Essay
Strategy
Bateman and Snell (2004) have described strategic planning as systematic process of making decisions about goals and operations of firms which they intend to pursue in
2 Pages(500 words)Essay
Strategy
Another scenario is that Middle Eastern and Asian competitors may dominate European carriers. This will be characterized by open regulation of the European and American industry and decreasing customer price sensitivity. A third scenario is that champion
4 Pages(1000 words)Essay
Strategy
The new subject of business strategy is a combination of analytical techniques for better understanding, therefore having an influence on the position of the company in its actual and potential markets (Hitt, 2012).
8 Pages(2000 words)Essay
Strategy
g for the same resources (customer base) and competition is nowadays based on more than just trading blocs and products, it requires strategic thinking that focusses on understanding the key drivers of the economy with a specific intent of creating new opportunities that add
7 Pages(1750 words)Essay
Strategy
largely benefit from the article since the article sheds light on the various aspects taken in by an organization pursuing efficiency, as was the case in our organization. However, some of the concepts discussed here helped in the understanding of why the organization was not
1 Pages(250 words)Essay
Let us find you another Essay on topic Strategy for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us