Evaluation of Strategic Alternatives (Institution’s Name) Introduction In the previous paper, it was established that Limited Brand Inc has several weakness that makes it less competitive in the market and therefore, it is unable get a wider market share and even record high sales as well as profitability…
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Therefore, this present paper will explore appropriate alternatives that Limited Brands Inc can explore in order to eradicate the weaknesses that have been identified and make the company competitive, thus increase its market share, sales, and profitability levels. While evaluating the strategic alternatives that the company can explore, the study will focus on marketing function of the company. Strategic alternatives Considering the weaknesses that have been noted that been noted which include poor brands, lack of efficient resources, inadequate technology, and poor positioning it can be deduced that the strategic alternatives that the company have comprise of rebranding. Rebranding will focus on its beauty products and apparels in order to come up with brands that are competitive within the market place; this is according Burtenshaw et al. (2006). The second strategic alternative is mobilization of funds from shareholders through options such as initial public offering, issuing of bonus shares to the current shareholders, merging with a strategic company or investor who can bring into the company more financial resources as well as strong management skills or borrow additional funds from financial institutions such as banks. The third strategic alternative is acquiring latest technology that can improve the operations within the company, lower operational cost, and improve the quality of customer service (Tench and Yeomans, 2006). It is of essence to state that acquiring latest technology largely depends on the availability of financial resources and therefore, this third strategic alternative is dependent upon the second strategic alternative. The fourth strategic alternative is repositioning Limited Brands Inc within the market so that prospective customers can have a new positive attitude towards the beauty products and apparels of the company; this is according to Smith and Taylor (2004). Under repositioning, the company will engage in aggressive marketing campaign in order to change consumers’ perception and attitude towards the company as a whole and that they may be able to associate the company with superior beauty products and apparels. Selected alternatives Considering that, the alternatives focus on different areas of operations in Limited Brands Inc it would be impossible to pursue all the strategic alternatives simultaneously because some dependent on the other. For example, the company cannot seek to acquire adequate technology without having adequate financial resources. Furthermore, the company cannot acquire additional resources if it still has poor brands and has a weak position within the market since it will be unable to convince any willing investor or financier that it will offer them good returns. Therefore, the only viable alternatives for Limited Brands Inc are to rebrand its beauty products and apparels, and repositioning itself within the market. According to the writings by Fill (2006), these alternatives will enable Limited Brands Inc to record more sales, generate more profits, and acquire more market share. By being able to record more sales and higher profits the company can be able to easily acquire more financial resources and advanced technologies. Collectively, these achievements will give the company a competitive advantage within
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This particular renowned business organisation holds the topmost ranking in attaining customer satisfaction by delivering quality products and ultimately has built an excellent business reputation all over the world (Toyota, n.d.). The significant visions of Toyota include delighting its worldwide customers through delivering quality as well as innovative products, transforming into a core company while performing global business operations and becoming the most respected as well as admired business organisation in the world (Toyota, n.d.).
It is along this direction that this paper is written: to see how business, particularly big business, pursues its role as a corporate citizen. The paper would take a look at Chiquita Brands, one such organization that has dominated a niche in the world market for bananas, generating as much as $4.7 Billion in revenues in 2007 from its operation in more than 70 countries (Chiquita website).
is one of the most successful firms in modern history. This company was not always successful in its lifetime. In fact, the current success is the result of a resurgence of the company through the pursuit of clearly defines strategic measures (Jeffrey & Norton, 2006).
The objective of this research is to develop an implementation plan for the online service platform. It is believed that the company will be able to tap that segment of consumers in the market who give high priority to the after sales service of a product. The company has been losing significant sales volume due to poor after sales service.
As part of the management function, senior managers are from time to time required to conduct a diagnosis of the business organisation and then come up with valid solutions that can help to solve the problems identified or solutions that can assist in improving the business and making it more successful.
The firm’s success in the international market could be understood if reviewing its strategies and objectives, as presented above; in addition, the firm’s leadership and culture seems as having a critical role in the firm’s success.
The strategy of Dunkin’ Brands Group
From the above table it can be seen that the current ratio has improved over the years. Although the current ratio has improved over the years but still it is less than the standard current ratio of 1.5. Thus, it can be said that the liquidity position of the company is not well.
According to the paper many of these organizations end up in failure and that they cannot deliver the expected strategic results. In other cases, top management cannot even pinpoint the major reasons for such dilemma thus this research proposal paper helps bring out strategies that if undertaken will bring success to the organization.
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