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Strategic Management - Essay Example

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Name: Tutor: Course: Date: University: Evaluation of Strategies in Samsung Electronics Introduction The sustainable development strategies and appropriate means of implementation are critical in any business environment. Samsung has unveiled its various strategies towards it achievement of better sustainability and more profitability…
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Strategic Management
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"Strategic Management"

Download file to see previous pages 1-13). The different strategies are analyzed and their sustainability evaluated. Also, recommendations and justification are given for other relevant strategies. Discussion The Samsung Electronics has been involved in accumulation of knowledge over the last few decades. However, the company is facing tough competition from other companies. The increase in the overseas production has impacted on the strategic response in Korea. The production network in Samsung extends beyond the ASEAN region through to China and India. Ration of the overseas production to the total production has in the recent years increased sharply. The competition is intense towards the cost-driven struggle for the low-end markets (Leachman & Jeenyoung 2002, p. 61-77). The three major electronics producers in Korea; Samsung, Daewoo and Goldstar, have expressed their intention in increasing the overseas production. By early 1990s, the Samsung Electronics performed an organization integration meant to increase the coordination between the marketing, production and research across and within the product lines. By 1992, the multiple product sectors were fully under the control of Kim Kwang Ho, who was the CEO and the head of the semiconductor operation. The company started initiating more radical reforms by mid 1993 who improved the dissemination of knowledge within the group. The semi-conductor sector enhanced the technological synergy in other related businesses. For instance, the production of the DRAM technology led to the precision of the Samsung electronics leading to significant improvement in technology. The product design capability is an important strategy by Samsung to enhance the internationalization of production where the low-value-added goods were produced while new products prevented hollowing out of production in Korea. The increased changes of the competition conditions increased the difficulties in foreign licensing and the designs turned out to be very complex. Samsung began acquiring some new capabilities through direct acquisition of foreign firms. The R&D operations in Samsung have been continually centralized Samsung Electronics had strategized on the release of new devices to expand the line-up based on the conditions in the market. This was to prevent overreliance on the android Platform from Google. This sought for the reduction of dependency on Android (Bong & Jinjoo 2004, p. 16). The company produces TFT monitors with the corporate customers being in mind. This strategy necessitates an approach where the company identifies potential markets among the business users whose employees have a high likelihood of spending long hours on a computer screen. The company also targets other markets such as the high street shops that use TFTs for the point of sale terminals. The company uses the radical market strategy to encourage high purchases of their products. The head office in Korea has played a crucial role in introducing strong brand awareness as well as instilling good product perceptions. Assessing the sustainability of this strategy, the company has been able to realize high profiles as well as creating high profile for their brand (Chung & Karen 2009, p. 20-27). Samsung Electronics is relatively new in mobile communications. Having established in CDMA markets in Korea and USA, Samsung has decided to incorporate global ...Download file to see next pagesRead More
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