We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Strategy management - Essay Example

Comments (0) Cite this document
RYANAIR STRATEGIC ANALYSIS Institution Introduction Strategic management is a set of actions that are designed to adequately achieve a particular organizational goal or task. A strategic analysis of RyanAir Limited shows an in-depth analysis of what the company is doing to achieve its strategic plan…
Download full paperFile format: .doc, available for editing
Polish This Essay95% of users find it useful
Strategy management
Read TextPreview

Extract of sample
"Strategy management"

Download file to see previous pages RyanAir is recognized for its rapid expansion due to deregulation of the aviation industry in 1997 in Europe and the notable success of its model, which is the low-cost business model (Palepu, 2007, p. 350). It was established in 1985, and it is the most successful and oldest low-cost airline in Europe. RyanAir was the first European budget airline having modeled itself after the success of Southwest Airlines, which is a low cost carrier in the US (Johnson, Whittington and Scholes, 2011, p. 47). The Porter’s five Forces at RyanAir Competitive Rivalry According to Johnson, Whittington and Scholes (2011, p. 89), due to deregulation, an increase in rivalry and competition on most routes create an overcapacity of various airlines from different competitors. This ultimately leads to an increase of the buyers’ power. As a result, the airlines ultimately try to counter increasing rivalry by forming various acquisitions and mergers as well as periodical and different strategic alliances. A number of airlines maintain a database of frequent flyer program so that they can increase the number of passengers. Airlines also offer discounts and unique offers to frequent flyers to increase customer loyalty. The recession and the US economic downturn combined with overcapacity among different competitors on the North Atlantic routes have forced carriers to concentrate their rivalry on the European countries. This is a significant threat to RyanAir. However, RyanAir has taken advantage over this challenge and has continued to offer low cost flights through an ambitious strategy aimed at reducing the fares further down. This inevitably gives the airline a competitive edge above its competitors (Albers, S., Auerbach, S., Baum, H., and Delfmann, 2005, p. 166). Threat of Entry of New Firms According to Boesch (2007, p. 124), a regulation was passed in the European countries that removed barriers for different and new competitors in the Airline industry. This led to a fierce completion between newly based competitive airways and existing European based airlines. Landing slots in many European countries were used or reserved by national carriers and this led to scarcity of landing slots to new airlines. Despite the looming threat, the RyanAir has continued to attract more passengers and is opening up more routes to diversify its market share. This is at a time when other competitors are closing shop on some routes. Supplier Power There has always been, a high supplier power in the airline industry since there are only two suppliers of aircrafts, these are Airbus and Boeing. This has led to the high influence of the suppliers playing the dominant role in the industry. The cost of switching from one supplier to another has led to RyanAir retaining pilots and mechanics for usage of other supplier’s products. Fuel price has a direct proportion to the cost of oil and therefore the cost of fuel for RyanAir has been varying because of oil cost fluctuation. Airport charges are also high therefore, being a significant concern for RyanAir (Johnson, Whittington and Scholes, 2011, p. 71). Buyer Power The buyers can be in charge of the acquiring authority and have additional choices to choose better services from the various airlines. RyanAir is fully aware of this major factor. It is the main reason it has come up with numerous promotions and offers for its customers in order to stay afloat and retain its renowned reputation in the airline in ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Strategy management Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Strategy management Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/management/1464134-strategy-management
(Strategy Management Essay Example | Topics and Well Written Essays - 1500 Words)
Strategy Management Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/management/1464134-strategy-management.
“Strategy Management Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/management/1464134-strategy-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Strategy management
Starbucks Corporation is the global coffee chain based in United States and operates a global business of selling coffee through several of its outlets spread across the whole world. With over 20,000 stores in more than 60 countries, Starbucks grew from a local coffee roaster and retailer to a global chain of serving coffee to millions of its customers.
12 Pages(3000 words)Essay
Strategy management
oduction and refining of oil. The company is headquartered at London, UK. Tullow Oil plc was founded by Aidan Heavey in the year 1985. The group has expanded its operation in countries like Africa, South Asia, Europe and South America. Business segment of the company comprises of activities like oil and gas exploration, production and selling of hydrocarbons etc (Market Line, 2012).
10 Pages(2500 words)Essay
Strategy management
The business houses avail the natural resources, manpower, technological advancements of the society to attain growth and profits in the business. It is thus important for the companies to understand that it is essential for them to return the benefits to the society in which they co-exist.
3 Pages(750 words)Essay
Retail Marketing Strategy Management
Also it is important to know that hat type of an image would a retail store project for its customers in the target segment harbor and what Retail Market Strategy needs to be applied. Positioning of a retail store is important because usually people are buying brands when they come in a particular retail store.
6 Pages(1500 words)Essay
Strategy management - HBR Article
onsiders the ways in which the scenario initiates significant changes in products and markets, supply chain structures, people or talent management, and management of corporate identity and reputation. The key challenge that is faced by companies in today’s scenario is that of
7 Pages(1750 words)Essay
Strategy management
Strategic management deals with outlining business objectives, resource allocation in business operations and creation of policies or plans. This approach is a medium through which firms can gain competitive position in the industry. There are wide array of strategies
12 Pages(3000 words)Essay
Strategy management
Apple has also emerged as a leading innovator and producer of designer phones and computers, a situation that has affected the dynamism of the market. George Yip developed four drivers that influence the adoption of
11 Pages(2750 words)Essay
Strategy management
This has seen the entrance of new firms into the mobile manufacturing business, and with this escalation has come more competition among
12 Pages(3000 words)Essay
Strategy management
Drucker, (2014) has offered an extensive view of innovation in relation to the entrepreneurial strategies. As per Drucker, (2014), innovation can be seen as an important tool for entrepreneurs to utilize internal and external
14 Pages(3500 words)Essay
Strategy management
segment the market, position their products or services strategically in the market, and attract the loyalty of the customers towards their products and services. Therefore, in order for the businesses to remain competitive, they must ensure that subordinates are working as a
9 Pages(2250 words)Essay
Let us find you another Essay on topic Strategy management for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us