We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Management insight - Research Paper Example

Comments (0) Cite this document
Summary
Author: Instructor: Date: Management insight (Gareth and Jennifer, 262-264). The name of the company: The Cott Corporation The Cott Corporation is a supplier of carbonated soft drinks. It distributes its products to Europe, the United Kingdom, Mexico, the United States and Canada…
Download full paperFile format: .doc, available for editing
Polish This Essay92.1% of users find it useful
Management insight
Read TextPreview

Extract of sample
"Management insight"

Download file to see previous pages This brand is mainly sold in the UK. Blue Charge: this is an energy drink produced in the United Kingdom. It competes with products such as Powerade and Red Bull. It is mainly used as an alcohol mixer by the students and British youth culture. The name of the manager: Gerald Penser The title of the manager: Chief Executive Officer Challenges facing the Gerald Penser as the CEO of Cott One of the biggest challenges that face Gerald is ensuring that the company remains relevant in the soft drink industry, which is dominated by very strong competitors such as Pepsi and Coca-Cola companies. This is quoted as follows “Gerald Pencer, a Canadian entrepreneur who came up with a new strategy for competing against these powerful differentiators.” (Gareth and Jennifer 263). Penser has a reason to fear his competitors because they can use their enormous budgets to bring Cott on its own knees. This is quoted as follows “Indeed, in 2010 both these companies announced a plan to buy back their bottlers at a cost of billions of dollars…” (Gareth and Jennifer 263). Reasons why pencer is facing these challenges The fact that Coca-cola and Pepsi are house hold names throughout the world, and since their brands are strongly entrenched in the minds of many customers means that Penser and his team have a very challenging task of devising unique strategies. Although Cott is its own bottler, which helps them pursue a low-cost strategy, Penser is still presented with a lot of challenges because his competitors can make some slight moves rendering their competitive strategy irrelevant. For example, both Coca-cola and Pepsi announced to buy back their bottlers in 2010, a move that can endanger Cott’s competitiveness. The most relevant managerial task In order to counter the strong competition from Coca-cola and Pepsi, Penser has undertaken a well calculated strategic decision. This strategy is aimed at producing “a high-quality, low-priced cola, manufactured and bottled by the Cott Corporation…but to sell it as the private-label house brand of major retail stores such as Walmart and supermarket chains such as Kroger’s, thus bypassing the bottlers” (Gareth and Jennifer 263). Through this strategy, Penser will ensure that the products of Cott corporation are bought because of they are low price; therefore, the company will still survive in the industry that is dominated by two companies with huge budgets. This strategy will make it possible for Cott to sell its products at low prices because they do not need to spend much on advertisements, since such a role is played by the retailers. Since Cott’s competitors have a presence at every corner of the world, Pencer ensures that his low-cost strategy is implemented in other countries beginning with the most strategic ones such as the United States. The theory or concept in the chapter The issues discussed in this chapter can be described by Michael porter’s theory of competitive advantage. In this theory, strategies that are used by businesses to maintain their competitive advantage are explained. These strategies can be classified into three categories including market segmentation, differentiation, and cost leaders. The firms with high market share such as coca-cola and Pepsi are highly profitable, but those with small market share can play their cards well and make huge profits, as well. According to porter, firms with high m ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Management insight Research Paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
Management insight Research Paper Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/management/1459279-management-insight
(Management Insight Research Paper Example | Topics and Well Written Essays - 1250 Words)
Management Insight Research Paper Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/management/1459279-management-insight.
“Management Insight Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/management/1459279-management-insight.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Rossetta Stone: A brief insight into marketing strategy
Some of its advertisements feature Michael Phelps who is a celebrity and this helps to strengthen its marketing efforts. Recently they initiated a new brand image building campaign to accentuate product differentiation. The core products of Rosetta Stone are relatively expensive in comparison to other products and services offered on web or digital applications.
5 Pages(1250 words)Research Paper
American and Chinese Management Culture
The manager is a figurehead who commands a lot of loyalty and respect from all the subordinates. The management style follows Confucian philosophy where ethical behavior in the organization requires the inequalities to be respected thus subordinates do not question the decisions of the seniors (Wenzhong 22).
3 Pages(750 words)Research Paper
Competitive Strategy
Microsoft and Arcelik are among the companies that Samsung has to compete with in order to overcome business challenges that are severe in a new market. Samsung has capitalized its investment in electronic sales, particularly in rolling out its mobile, computer and tablet hardware.
3 Pages(750 words)Research Paper
VSM Group: Insight
Previously the employees have the right to make the higher management aware of the dangers, and such practice has really contributed significantly towards the growth and employment of the industry, however Americans are of the opinion that the local employees should themselves put in efforts to combat the problem, and achieve immediate relief.
4 Pages(1000 words)Essay
Management
The implementation needed a complete effort from not only the top management but also the entire hierarchy of organization. A change in organizational culture resulted in an effort of focusing more on team work and also on
12 Pages(3000 words)Research Paper
Business Management
This is evident by the store’s Perry Barr experiment, conducted in 1990. In this experiment, ASDA attempted to eliminate this overbearing hierarchy by introducing skill teams in place of leveled
2 Pages(500 words)Research Paper
Healthcare Insight Repositioning
In addition, the paper describes the SWOT (strengths, weaknesses, opportunities and threats) that the organization faces in its struggle towards provision of quality medical care to its patients. The paper goes ahead to analyze the changes that have occurred in the organization and their deliverables.
11 Pages(2750 words)Research Paper
Management Insight
Managerial decision making is also important in this regard in the sense that the decisions which the managers take in the face of opportunities and threats are have far reaching repercussions. If someone from their
1 Pages(250 words)Research Paper
Project Management Software
Also, in order to keep a project on track and maintain the budget, a stern reporting regime should be followed throughout the span of project. Every stakeholder should receive a detailed
1 Pages(250 words)Research Paper
Customer insight project
The analysis employed the use of SPSS analytical software where the results were represented graphically and with detailed statistics. There is a conclusion that interprets the data and the recommendation section. The section gives the way forward
10 Pages(2500 words)Research Paper
Let us find you another Research Paper on topic Management insight for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us