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Netflix - Essay Example

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What is Netflix’s strategy?
Netflix have a marketing strategy that allows customers to rent movies online and the faster they return the more chances of getting other movies at low rates compared to Netflix competitors. …
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Download file to see previous pages What Type Of Competitive Advantage Is Netflix Trying To Achieve?
Being the largest online movie rental in the world, Netflix is trying to increase the number of clientele to more than 6.3 million that will be able to access more than 70,000 DVD titles. They are also expanding their markets throughout United States by having a cheaper physical presence than their competition, as well as a good customer base for the same. Their other advantage was differentiation where they delivered and charged their movies differently from their main competitors (Netflix, Inc., 2012). Though the strategy could only work for short term basis, it was trying before they came up with other ideas. The strategy made them dominate the markets, and they got loyal customers who still subscribed to them even after few changes were made. Netflix also invested in a unique design referred to personalization that further differentiated their services and helped maintain most of their customers. This design helped Netflix strengthen their relationship with their customers in various ways especially by giving them smarter services than other competitors.
Question 2 How Strong Are The Competitive Forces In The Movie Rental Marketplace? Competitive forces in the movie market world are not very strong at the moment because there are only three competitors, Redbox, Netflix and Blockbuster. Majority of the people around the world prefer recording movies from their televisions, or prefer watching movies from sites where subscription is not required or watch them online giving most of the movie renters to shut down. This leaves few competitors who have been in the business long enough to know what is required to still have people using their services on a daily basis. They ensure that for every lost client, there is a new one by introducing various strategy of beating the competition and keeping up with technology. Providing best qualities of movies, as well as the latest DVDS has made the three renters stay in business. Knowing the needs of customers is key to success and the three companies have endeavored to know the requirements of their customers and endeavored to provide all their needs. Do Five-Force Analysis To Support Your Answer? By using Porters five forces analysis which includes: rivalry, from research there not much competition in the movie rental world with competitors being; any local vendors, Blockbuster, Netflix and Redbox. Secondly there is the threat of substitutes where it can only be websites that allow people to watch movies online for free. Satellite companies and cables allow people to pay the required fee and watch anything they want from the comfort of their homes (Netflix, Inc., 2012). The third force is the buyer power where it indicates that it is up to the buyer to make a choice of whether they want to rent a certain movie or not and if they have the capability to do so. If they chose not to rent any films there is nothing the renters can do about it. Supplier power is another force which indicates that the more films they have the more power they get over their competition. The last force is the barriers to entry where specific rental ...Download file to see next pagesRead More
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In this similar context, the movie rental industry is also seen to be perfectly competitive. In order to gather a precise understanding regarding the nature of competitiveness in the movie rental marketplace, the five-forces analysis has been conducted in the following (Thompson, n.d.).
6 Pages(1500 words)Essay
The company’s market divides into groups like DVD vending kiosk, mail delivery services, online rental and sales, as well as video demand services that are accessible through vast devices. Advancement in technology has boosted the video entertainment industry, with companies like Netflix gaining the most because customers can now access videos straight from home through computers, TVs, Smart phones, and even tablet devices (Nelson and Quick, 2012).
4 Pages(1000 words)Essay
Netflix’s Earnings per share have been recorded at 46.6% which is about almost twice the industry average. The company has managed to establish a consumer base of an estimated over 40 million users in addition to its creating huge brand recognition. The company’s consumer base which is spread out across over 41 different countries is seen to enjoy over one billion hours of movies and TV shows every months including access to a large number of original series (Carr, 2011).
5 Pages(1250 words)Essay
1. Watching movie by subscriptions- Netflix had set up a strategy by providing as many as eight subscription plans to its customers (Thompson 282). The most successful plan was its $8.99, $13.99 and $ 16.99 where the customers could avail all its movies in its
3 Pages(750 words)Case Study
connectivity is the biggest trigger that boosted the business of Netflix as the company altered its business strategy as the internet connectivity got better and convenient for the users. At the time the company was private and had limited resources, it could barely serve the
9 Pages(2250 words)Case Study
This could be because of popularity of other forms of DVD rentals such as Redbox at $1 for DVD rentals per day. 3. Price changes have become exceedingly difficult for the
4 Pages(1000 words)Essay
Netflix has successfully launched its services in France, Germany, Austria, Switzerland, Belgium and Luxembourg earlier this year. The company boasts of more than 50 million members globally who reportedly view TV shows and movies for two billion
3 Pages(750 words)Essay
To effectively define the target market, it has to be divided into segments or into groups based on particular characteristics.
3 Pages(750 words)Essay
Afterwards, the company launched Netflix.com which was used in renting DVDs online. Pay per DVD rental services were offered by the website by delivering DVDs to clients via mail. Moreover,
1 Pages(250 words)Essay
During the decision-making process, a consumer is always at the alternative evaluation and purchase stage as she tries to gauge the suitability of the choice she is about to make. In this case, the consumer takes a subjective evaluation approach where she tries to establish whether the subscription price matches the expectations.
2 Pages(500 words)Essay
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