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How Roche Diagnostics Develops Global Managers - Research Paper Example

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How Roche Diagnostics Develops Global Managers Name: University: Course: Tutor: Abstract: Roche is a health care company with a pharmaceuticals division and diagnostics division. The company has a presence in Switzerland, German and United States where research and development activities which help identify ways in which diagnostic tests can assist patients manage individualized care…
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How Roche Diagnostics Develops Global Managers
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Download file to see previous pages Roche develops global managers through global rotation program called Perspectives program. Employees with MBAs or PhD degree can participate in this international career program that consists of four assignments each lasting six months. Each assignment is taken in a different country, or laboratory and 95 percent of all participants have completed the program successfully. How Roche diagnostics develops global managers Who is responsible for developing global leaders The organization has the responsibility of developing global leaders. The management and the human resource department should initiate strategies and career development programs in order to develop global leaders (Smilansky, 2006). The global marketplace requires employees with multiple skills like communication capability and ability to understand the global business culture. Global organizations operate in multiple locations and usually provide goods and services that are suitable for the particular national market and which consider the culture of the country (Smilansky, 2006). The parent country and host country should cooperate by allowing work permit for global managers in order to create a pool of talented global leaders. Global organizations require marketing strategies that consider flexibility due to the differences in market needs and culture of the people. Additionally, business schools have a role to play in highlighting the global economy and cultures of different locations in the world. Advanced business degrees should focus on real business experiences of multiple international business locations (Smilansky, 2006). Ramifications of not having global leaders In my profession field, there are various ramifications of not having global leaders in the marketing field. Global leaders influence the marketing and global brand management strategies selected by the organization due to cultural issues in different locations. There will be limited opportunities for professional growth and career advancement and organizations will experience high labor turnover and inability to attract and retain multi-skilled employees (Smilansky, 2006). Without global leaders, the language selected in advertisements and promotional materials will not fit the culture of the location since some countries like Japanese prefer a high-context language and direct messages, unlike low-context cultures (Smilansky, 2006). Without global leaders, an organization will not understand the values and attitudes of consumers in a particular location. The organization will also fail in new product design and packaging since aesthetics such as taste, smell and size influence the attitudes of the consumers towards a product depending on their culture (McCall & Hollenbeck, 2002). Such organizations will lose market share and ultimately decline the productivity of the product in particular locations. Without the global leaders, the organization will not understand the unique needs and preferences of consumers and the needs of the workforce thus leading to decline in market share (McCall & Hollenbeck, 2002). US public policy changes that can encourage companies to develop global leaders Roche’s Perspectives program invests many resources in the development of global leaders, but there are public policy changes which can be made in the U.S to encourage compani ...Download file to see next pagesRead More
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