We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Business Strategy: The Case Harvey Norman - Research Paper Example

Comments (0) Cite this document
Summary
The case study of Harvey Norman Holdings is a good example of the process of identifying the business strategies. This essay presents a review of the macro-environmental and pestle analysis of the company. It also identifies factors which will continue offering sustained competitive advantage to the company. …
Download full paperFile format: .doc, available for editing
Polish This Essay95.3% of users find it useful
Business Strategy: The Case Harvey Norman
Read TextPreview

Extract of sample
"Business Strategy: The Case Harvey Norman"

Download file to see previous pages The case study of Harvey Norman Holdings is a good example of the process of identifying the business strategies. The company formed in 1982 is based in Australia but also operates in overseas markets such as New Zealand, Australia, Slovenia, Malaysia, Ireland and Singapore. Over the last 30 years that the company has been existence, it has grown significantly to become envy for others. To develop its strategies, Harvey Norman had to carry out an analysis of the external environment which encompasses political and legal factors, technological and socio-cultural and demographic factors, environmental and economic factors. These factors may be indicators of opportunities which the company need to maximize on or may be barriers that can limit its operations. It is also critical to carry out the competitive analysis of the firm where the factors that can directly affect the company are assessed. These factors include the bargaining power of customers and suppliers, rivalry, barriers of entry and threats posed by substitutes.
Harvey Norman Holdings Ltd is a public company listed on the Australian Stock Exchange market (Harvey, 2010, p. 2). The primary activities of the company comprises of integrated retail, franchising and property entity. Harvey Norman offers franchises to sovereign businesses as owners who sell home and office products within the following categories; furniture, small appliances, bedding and Manchester, electrical, computers and communication equipments, home improvements, carpet, lighting and flooring (Harvey, 2010, p. 3). The company operates in different countries including New Zealand, Australia, Slovenia, Malaysia, Ireland and Singapore....
The property portfolio for the company in Australia includes Domayne, Harvey Norman and Joyce Mayne Complexes. In the other countries it operates in, its property portfolio is Harvey Norman and Norman Ross (Pla, 2004, p. 16). Harvey Norman has grown steadily since its formation in 1982 by Gerry Harvey and Ian Norman when they opened the first store in Auburn, Sydney. Over the next five years, the company expanded steadily and managed to open another 12 stores in New South Wales. However, the turning point for the company came in 1987 when it was floated in the stock market and this has facilitated its massive growth ever since (Harvey, 2010, p. 3). As in 2009, Harvey Norman had managed to get to 195 franchised complexes. Gerry one of the co-founders of the company owns 30 percent of the company and according to Harvey, his retailing skills has been of great importance to the growth of the company. Gerry clearly understands the market in which he operates and is able to respond effectively to customer demands (Harvey, 2010, p. 4). Harvey Norman carries out its activities primarily under the Australian franchise system. The company has a strong motto which is similar to ones used when supporting teams. The “Go Harvey, Go Harvey, Go Harvey Norman” is brings out the entrepreneurial spirit and enthusiasm which drives the company. Describing the culture of the company is difficult although like other enterprises, Harvey Norman has taken up the culture of its founders who were great entrepreneurs. The management of the international market however differs from the Australian market. In its overseas operations, the retail complexes are either solely owned or controlled stores operating under the Harvey Norman name. The ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Strategy: The Case Harvey Norman Research Paper”, n.d.)
Retrieved from https://studentshare.org/management/1456275-business-strategy-case-analysis
(Business Strategy: The Case Harvey Norman Research Paper)
https://studentshare.org/management/1456275-business-strategy-case-analysis.
“Business Strategy: The Case Harvey Norman Research Paper”, n.d. https://studentshare.org/management/1456275-business-strategy-case-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Hawley Harvey Crippen Case
He is the first criminal who was caught with the help of wireless communication. In the year 2007 American researches opined that their DNA test results do not prove his guilt. These findings have however been challenged. The case of this American doctor is one of the most notorious British criminal cases.
5 Pages(1250 words)Research Paper
Aligning Information Systems and Business Strategy: A Case Study
This paper provides a comprehensive analysis of the efforts by a large corporation in seeking to achieve and maintain a business and Information technology alignment. The paper analyzes the strategic IT and Business planning process as the vehicle for achieving the alignment, as well as analysis of the relationship between communications, strategic information technology planning, shared visions, and organization structure (Wyatt-Haines, 2007:275).
7 Pages(1750 words)Research Paper
Business Strategy: Conceptualizing a Business
  Every firm entering the business arena should communicate its philosophies to the participants and stakeholders in the market. The act of conceptualizing an entity is essential in creating a link between the consumers’ ideas and those of the service or product providers.  
5 Pages(1500 words)Research Paper
Harvey Industries
Harvey Industries is a large firm supplying various parts for many companies, especially car owners. It has met financial difficulties in recent years, which seem to come from poor methods of inventory control. Their current system consists of stock replenishment orders that are made by the purchasing manager.
3 Pages(750 words)Research Paper
Marketing Plan for Harvey Norman
Despite Harvey Norman Company being multi-sector business selling different ranges and types of products, it has been forced by market demand to concentrate more on electronic products. However, the company still has some share in selling clothing, footwear and accessories that are shipped and marketed for different customers in both locally and internationally.
12 Pages(3000 words)Assignment
Comparing between harvey norman and wesfarmers ( financially)
In terms of earnings per share, it seems logical that if the company generates a high level of profit, each stock holders benefit because this will be distributed evenly in the book value of
2 Pages(500 words)Essay
Business Strategy
ity through reduction of production costs via use of quality human resources and advanced technology, engage in nonstop research and development (R&D) in order to improve innovation and quality of products and growing the demand for company products via extensive product and
1 Pages(250 words)Research Paper
Global Business Entry Strategy
The patient communication system enables physicians to contact their clients even when they are far from the health centre. The practice management, on the other hand, is a system that integrates knowledge with business services. This structure makes administration
2 Pages(500 words)Research Paper
Business Research Report
He further predicted that if the Australian retail industry hit bottom, his company would be the last man standing. Many retail companies did not
4 Pages(1000 words)Research Paper
Business Strategy
However, it is critical to assess the restaurant’s business strategy in an effort to determine whether it matches properly to the conditions of the quick-service restaurant industry. In the recent past, McDonald’s developed a plan-to-win strategy
2 Pages(500 words)Research Paper
Let us find you another Research Paper on topic Business Strategy: The Case Harvey Norman for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us