Lego Company: Business Analysis Lego Company: Business Analysis Introduction This report will suggest a better strategic plan for the Lego Group after considering a number of factors such as the firm’s mission and vision statements, internal and external strengths, organizational structure, and leadership…
Download full paperFile format: .doc, available for editing
Download file to see previous pages
The Lego Company was founded by Ole Kirk Christiansen in 1932. The firm has a wide range of product lines including video games, board games, education items, Lego mindstorms, pre-school products, bricks, and play themes. In addition, Lego group offers numerous community-based and other services for the benefit of children, particularly disadvantaged children. In the United States, the organization mainly focuses on Lego Imagination Centers, which are large stores that contain displays of Lego sculptures and a bricks play area; and as of 2002 data, the Lego Group operates 68 stores (including stores soon to be operated) in the North America (Lego stores, n. d.). Lego uses strategic risk management approach to drive its growth; and its strategic planning model has assisted the company to be successful throughout its corporate history. Mission Statement & Vision Statement The firm’s mission and vision values greatly benefit the organization in achieving its desired and end state. Lego’s mission statement is to “inspire and develop the builders of tomorrow”, and its vision statement is “inventing the future play” (A Case Study of the Lego Group, n. d.). ...
Since these values contribute to Lego’s market reputation, the firm may easily achieve its desired and end state. Internal Analysis & External Analysis Evidently, Lego has a range of competitive internal strengths such as global presence, long market experience, a globally recognized brand, famous Lego bricks, and numerous popular video games to accomplish its goals and objectives set in their previous strategic plans. Market trends indicate that demand for colorful bricks is likely to remain stable over the next decades. In addition, emerging markets like Brazil, India, and China would contribute to the Lego’s efforts for meeting its strategic goals. Finally, the steadily growing toy industry would also improve Lego’s ability to respond to various internal and external challenges quickly and effectively. Long Term Objectives Brand value creation is one of the major long term objectives of the Lego Group. The company also gives particular emphasis to global expansion and market share growth in the long term. As Jenson (2012) points out, zero waste is the ultimate long term goal of the company. Strategy Analysis and Choice It is recommendable for Lego to choose cost leadership strategy to achieve and maintain competitive advantages over its market rivals. Currently, the company has spread across the globe and it has numerous potential capital sources to invest significantly in production assets. The organization possesses better product designing capabilities and high level expertise in manufacturing process engineering. In addition, Lego maintains efficient distribution channels. Furthermore, this generic strategy is beneficial for the organization to defend new entrants effectively. Similarly, the market development grand strategy is best for the
...Download file to see next pagesRead More
Cite this document
(“The Lego Company Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/management/1455635-the-lego-company
(The Lego Company Case Study Example | Topics and Well Written Essays - 1000 Words)
“The Lego Company Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/management/1455635-the-lego-company.
The company claims that its products are being sold in more than 130 countries all over the world. It was in the year 1932, when Ole Kirk Kristiansen founded the company and today, after 80 years, the grandson of Kristiansen family is the head of the company.
Moreover, the strategies in Southern Company ensure that there is desirable management of employee talent. However, there are numerous alternative ways to achieve effective results in this company. This is because the existing strategies pose numerous disadvantages.
Avon company case study indicates that the model for change theory used was the change journey (HUMAP) embracing the 360 degrees assessment model theory. The change Journey model is applied on complex situations and involves four phases. The first phase is known of p, which involves various activities.
At the beginning of the last year, the Articles of Association provided for payment of 15,000 to non-executive directors. However, through suitable amendments to the Articles, this figure was brought down to 10,000 nine months later. Since other directors have received 15,000 for the last year, Camilla is also demanding that the same amount be paid to her.
The most utilized form of business is corporation.1 Many successful and well-known business companies come in this form like Microsoft, Nokia, and Friendster. They are in fact corporations. One point being considered is that forming a corporation is moderate in terms of burden and cost since there are usually more people who share in the capital and who join hands in running the business.
It can be easily deduced that such an operation and business model will require well-defined balanced relations with the six stakeholder groups of this group.
The quest of a well balanced value creation among the stakeholders and market segment, keeping in mind the motives of different stakeholder groups continued in the year 2007 as well in LEGO (Annual Report, 2007).
The period of January 25, 2010 to February 19, 2010 has been chosen for study.
The first aspect of the market to consider is market efficiency. Investors determine stock prices on the basis of the expected cash flow returns
Data set consists of n = 30 values shown in Table 1. According to the statistical concept, each value in the set is considered to continuous data. Central tendency of the set, in this investigation, is expressed
in the bottles with sodas might be going on, there could have been an electric blackout in this process before the backup generator could resume the power supply; resulting in some of the bottles not being filled to the optimum amount of level stipulated.