Abstract In this paper an attempt has been made to first understand the difference between quantitative research design and qualitative research design, in the light of the guidelines and instructions provided by Northcentral University. This is then followed by outlining the best practices guidelines provided by the university for qualitative research approach…
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Introduction It is important for the researchers to clearly differentiate and distinguish the quantitative research method and qualitative research method. In order to make sure that the research is properly carried out and the stated aim and objectives are fulfilled in effective and efficient manner, it is essential for the researcher to carefully select the research method. For this purpose, the researcher should be able to clearly distinguish the two research methods from each other. The qualitative research method is descriptive as it focus on depth and details, on the other hand quantitative research method is precise as it focus on the quantity. The research designs in the quantitative research method are more formal and use more numbers and statistics. Apart from this the quantitative research designs are designed for the statistical treatment and analysis. On the other hand, the qualitative research method and designs focus more on different informal sources like words, images and other things. This in turn, allow the researcher to get hold of the topic being investigated on more personal level. It is also important to acknowledge here that some researchers often use a mix method approach in which both quantitative and qualitative research methods are used. ...
For this purpose, researchers also take help from different statistical tests. The numbers are interpreted with the help of different mathematical and statistical techniques for example, mean, frequency, z-score test, and many other. In order to increase the generalization of the research study, there should be large amount of information or data. Researchers normally use different well structured questionnaires and surveys in order to gather quantitative data. Along with this the experimental studies are also common in order to identify and establish causal relationship between difference variables. These experiments are either performed in controlled setting or non controlled setting (Creswell, 2007). In order to come up with the problem statement in the quantitative research study it is first essential to identify different variables which includes confounding variables, covariates, mediating variables, dependent variable, independent variable, etc. Along with this in quantitative research study the researcher has to come up with different research questions and the related proposed hypothesis. The researcher should make sure that the research questions and hypothesis are formulated in such a manner that they are aligned with the problem statement of the research study. Hypotheses are only formulated in the quantitative research study or mix method research study. The quantitative research study focuses on exploring the direct relationship between two or more variables with the help of different tests and experiments. For this reason, in quantitative research studies and mix method research studies it is essential for the researcher to present the operational definition of the
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