We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Innovation - Term Paper Example

Comments (0) Cite this document
Innovation Contents Contents 2 Introduction 3 Current Business Situation 3 Stakeholders 6 Recommendation 6 Implementation 8 Reference 10 Introduction The creating of an organization is fundamental to the process of innovation. Innovation itself constitutes the part of a system that produces it…
Download full paperFile format: .doc, available for editing
Polish This Essay92.7% of users find it useful
Read TextPreview

Extract of sample

Download file to see previous pages In the global societies, the organization needs to be rebuild in order to navigate themselves out from the economic and social morass and it is through innovations that an organization can get there, but the organization and leaders are usually focused on status quo. An innovative organization creates people, process and philosophies to create, support and nurture innovation (Sorenson, 2011). This project would deal with the innovation strategy adopted by Vodafone, Vodafone group Plc is the world’s largest mobile telecommunications, with its presence in Europe, Asia, Africa, Middle East and the United States. Current Business Situation The company current strategy titled, a stronger Vodafone to a more valuable Vodafone comprised of four main components. They are, to focus mainly on the new areas of growth like by entering into emerging markets, introducing new service and many more. Next to deliver value and efficiency by driving off cost effectiveness and operational effectiveness, thirdly, to generate liquidity and lastly apply the capital for the investment of the company (Vodafone Group Plc, 2011, p.3). The company, Vodafone primarily focused mainly on its expansion strategy in the emerging countries where there is a potential growth. The enterprise customers of Vodafone range from small-office-home office business to small to medium sized enterprises. The company has 34 million customers as enterprises comprising of 9% and about 23% of service revenue. In 2010 Vodafone acquired Quickcomm and TnT Expense management. This acquisition has strengthened the ability of the company to provide the enterprise customers with a greater visibility and control. As an innovation strategy, Vodafone has been working with its partner Novartis on a health project (Vodafone, 2011). Strength Vodafone is one of the largest mobile phone operators by terms of revenue had planned to focus more on the high growth strategy in India and as time Vodafone has been able to do it by introducing more low cost handsets, wireless connectivity and finally being a good corporate citizen and is India’s fourth largest mobile operator (Lall, 2007). Vodafone’s one of the successful strategy was the introduction of ZooZoo in the year 2009, the new brand ambassadors of Vodafone. This character was successful in repositioning the brand. The Indian Premier League 2 (IPL2) was chosen as the platform for Vodafone to launch their advertisements made on ZooZoo, which proved to a great marketing strategy for Vodafone. With the success of the ZooZoo character the company has launched many ZooZoo goodies such as Zoozoo mugs, toys, t-shirts, key chains and many more. This step was seen as one of the major step taken by the company in the form of innovation. Vodafone is the only company which has come up with such a concept of ZooZoo and has proved to be essential in attracting the customers. Weakness A major weakness of Vodafone was reported to be the network coverage. It did not have a widely accepted coverage and the customers often complained about the network and also customer service. The company did not invest much in the R&D which led to the dissatisfaction of the customers. Opportunity The current market situation of the company is showing a steady rise not only in India but also in UK. Vodafone profits have rose as about 9.4 million new customers have joined up Vodafone. It ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Innovation Term Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Innovation Term Paper Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/management/1439209-innovation
(Innovation Term Paper Example | Topics and Well Written Essays - 1000 Words)
Innovation Term Paper Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/management/1439209-innovation.
“Innovation Term Paper Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/management/1439209-innovation.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Center of discussion in this research is the concept of innovation that is often associated with the manufacturing, technology, and retail industries because of the necessity of keeping up with the tastes and preferences of a fickle consumer market. Working on the boundaries between disciplines can inspire the kind of creative thinking that leads to innovation
19 Pages(4750 words)Literature review
Innovation in Nursing Education
This term paper reflects on the technological issues that impact on nursing education. Technology is generally described as critical and descriptive issue in the history of nursing. Technology plays a crucial part in modern nursing education which has influenced the tasks of nurses and transformed the way nurses serve patients.
15 Pages(3750 words)Term Paper
Innovation & Development Assignment: case of PepsiCo
It is evident from the study that the one of the primary objectives behind product innovation are to create value which would help to obtain a competitive advantage and to achieve a long run success through the entire NPD process. Innovation plays a vital role in the process of NPD, which is much needed in the competitive world.
16 Pages(4000 words)Term Paper
Factors in High-Impact Innovation
This paper will consider application of these findings to modern high-impact innovations, with a view toward noting compatibilities and incompatibilities between Jewke’s 1958 findings and their application to more recent innovations. A theory will then be proposed to account for these factors.
6 Pages(1500 words)Term Paper
Green Tailing (Retail Innovation)
Green tailing capitalizes on the huge demand for organic, sustainable, and wellness-related products. Through its evolution, it will force both the suppliers and retailers to take notice of its impact. Indeed, leading green retailers such as Whole Foods and Wal-Mart are continuing to grow and innovate at high rates than the traditional competitors, thus they are forcing the competitors to respond with innovative solutions.
8 Pages(2000 words)Term Paper
Human Resource Management in Innovation
Advantage Recruitment Limited is a recruitment firm providing HR solutions in New Zealand.Beginning with a small presence the company has grown rapidly for 20 years to a leading recruitment giant in the country.With the workforce doubling itself in no time,the company has been successful in establishing itself in different places,such as Christchurch and Wellington
5 Pages(1250 words)Term Paper
Strategic Management of Technological Innovation
In order for companies to survive this environment and remain relevant and profitable, they have been forced to adopt new strategies such as innovation, competitive pricing strategy, and differentiation strategy among others. Strategic management of technological innovation is one of the practices that companies have adopted in order to remain relevant and improve their profitability in the dynamic and volatile business environment.
9 Pages(2250 words)Term Paper
Google and Innovation
Google has conceptualized a business model based free access to information that is authentic, well researched and comes from reliable sources. Primarily evolved as a search engine, it now offers myriad products and services to its users across the globe.
5 Pages(1250 words)Term Paper
Spreading Innovation
The innovation I found of particular interest is the used of text messages and nurse follow-up in an effort to enhance individual behavior or actions relating to self management (U.S. Department of Health and Human Services Agency
1 Pages(250 words)Term Paper
Let us find you another Term Paper on topic Innovation for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us