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Facebook: Beacon and Privacy - Case Study Example

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In line with the background on social media, the case study is concerned with the prevailing issue that Facebook faces as it gains popularity and increase advertising support. The study will present the issue in a consultant’s point of view…
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Facebook: Beacon and Privacy
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"Facebook: Beacon and Privacy"

Download file to see previous pages Safety and privacy are both needed to ensure that the users are protected from harm. As the use of social networks is even becoming monetized due to their popularity, social responsibility must be kept in mind. Social media has been popular but still other people do not know its exact definition. It is defined as the: online material produced by the public, distinct from content produced by professional writers, journalists, or generated by the industrial or mass media. Examples of social technologies used to create social media include those for communication (such as blogs), collaboration (such as wikis), communities (such as Facebook), reviews and opinions (such as Amazon reader reviews), and multimedia (such as YouTube). Connections and collaborations have been established due to the rise of social media. Networks have also been established and people can interact anytime and anywhere they are. People do not need to meet personally just to have meetings and conversations. The popularity does not allow social media to fade away as they grow bigger as the user population increases. More people patronize them to share information with other people with almost no hassle and social media might later on dominate the traditional marketing and advertising tactics. (Zarella, 2010, p. 1). In line with the background on social media, the case study is concerned with the prevailing issue that Facebook faces as it gains popularity and increase advertising support. The study will present the issue in a consultant’s point of view, one that will assist Facebook in dealing with the case on privacy and advertising. For the case of Facebook, they must remember that social media nowadays is differentiated from the traditional media since the latter is the “one-way modes of communication that broadcast information to a large population of people […] like television advertising, billboards, print ads, newspaper placement, and even aforementioned flyers,” (Chan, 2011, p. 2). Facebook grows its popularity because of its innovative features that allows people to connect to others and share contents and thoughts. The popularity allows advertisers to show-off contents to potential clients without spending much (Zarella, 2010, p. 3). For advertisers it is advantageous to save money by allowing them to gain potential clients. It is noteworthy to take note of the advertising strategy that is prevailing in Facebook that made users make some criticisms like the blog entry of Nate Weiner: So here I am, burning some brain cells and taking some time to relax playing a game on Kongregate, when a little window pops up in the corner of my screen and says ?Kongregate is sending this to your Facebook profile: Nate played Desktop Tower Defense 1.5 at Kongregate. Which immediately elicited a ?Hell no from my mouth (Martin, n.d., p. 1). The issue has something to do with privacy. It seems that users like Weiner got surprised with the alert he received. His activities were not private and anyone usually his friends can see it. That would not be much of a problem but the alarming is that as they use the games or other activities on Facebook; they get related ads to their activities. It is like a secret intrusion into their privacy. The problems being encountered happen as social media like Facebook becomes more famous each day. The platform offers great advantage to both the consumers and companies alike, but the rise of hazards also grows together with the popularity. Safety and privacy are at stake as hackers know how to get the sensitive information and data of ...Download file to see next pagesRead More
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