We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Analysis on Eastman Kodak Company - Case Study Example

Comments (0) Cite this document
Kodak Case Analysis MNGT 520-002 11/13/2011 Class Time: 1:30 p.m. Erin Vernon Kodak Case Analysis Introduction Eastman Kodak was started in 1880 by a high school drop out when George Eastman invented a dry-plate process in a company at Rochester, New York, which was then used in production of dry photographic plates…
Download full paperFile format: .doc, available for editing
Polish This Essay98.5% of users find it useful
Case Analysis on Eastman Kodak Company
Read TextPreview

Extract of sample
"Analysis on Eastman Kodak Company"

Download file to see previous pages With invention of Brownie and introduction of a paper rolling film in 1884, Eastman Kodak spurred to higher heights in the photographic industry (Charlene, 2008). Despite the death of George Eastman in 1932, George Fisher followed the footsteps of his predecessor thus making the firm what it is today. The following is a case analysis of Eastman Kodak with emphasis on its industry, Photographic and Optical Equipment/Supplies. This analysis is on the prevailing competition, strategic characteristics, and various alternatives the corporation can take in order to continue being a leader in the industry. From the various alternatives presented in this case analysis, some recommendations are made, which are likely to spur the corporation into even higher levels that it is experiencing in the current 21st century. Analysis of Industry and Competitors Eastman Kodak (EK) is a firm operating under Photographic and Optical Equipment/Supplies Industry commonly referred to as Consumer Durables and Apparels. The following is an analysis of Photographic and Optical Equipment/Supplies Industry under which EK operates and its level of competition. Industry and Market Segment Photographic and Optical Equipment/Supplies Industry’s products are broadly categorized into five including equipments for taking still picture; motion picture equipment; chemicals for preparing photos; films, paper, plates, and cloths for sensitized photos; and equipment for photocopying and microfilming. Innovative technology has played a great role in enhancing the success of photographic equipments’ markets. For instance, with the new development of digital cameras and the One Time Use (OTU) cameras that are disposable, the market has significantly increased commanding huge number of sales as well as new entrants of firms to meet the growing demand (Congressional Budget Office). Amazingly, digital cameras outsold the traditional cameras in 2003 indicating the role of innovative technology in the industry as well as the markets. Exhibit 1 indicates a growth of 1.5% of the market as compared to previous years (Bureau of Economic Analysis n.d.). In addition, this exhibit indicates total revenue of approximately $ 20,726.90 million with a total of $ 11,057.80 million industry’s gross product coming from about 1,931 establishments and 2,124 enterprises. This indicates that the market is rapidly growing having approximately 86 firms. Within this growing industry and its market there are about 86 companies that have contributed to such positive result. Consequently with the 86 firms in the industry competition has immensely grown leading to quality products through innovative technology that has seen development of digital cameras (Eastman Kodak, 2009). However, the main competitors to Eastman Kodak Company include Canon, Fujifilm, Hewlett-Packard, Ricoh, Sony, Xerox, Nikon, Olympus, Lexmark, and Seiko Epson Corporations amongst others. Exhibit 2 provides a brief overview of these corporations and how they are offering significant competition to Eastman Kodak within the industry. Exhibit 3 provides financial performance of five companies in Photographic and Optical Equipment/Supplies Industry, Kodak and four other main competitors. In Exhibit 3, ROA (Return on Assets) and RIC (Return on Invested Capital) are provided that give indication of a bad performance by Kodak in the latest years where the corporation has had ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Case Analysis on Eastman Kodak Company Study Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/management/1436662-case-analysis-on-eastman-kodak-company
(Case Analysis on Eastman Kodak Company Study Example | Topics and Well Written Essays - 1250 Words)
“Case Analysis on Eastman Kodak Company Study Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/management/1436662-case-analysis-on-eastman-kodak-company.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Eastman Kodak
Digital technology can act as a catalyst for growth due to the fact that the overall demand for the digital imaging products were increasing besides the growth in other technologies such as high speed broadband has allowed the consumers to download and share the high quality digital images relatively easily and without incurring significant cost.
2 Pages(500 words)Essay
The Rise and Fall of Eastman Kodak: How Long Will It Survive Beyond 2011
It was also during this year when the Kodak camera, also known as you presses the button, we do the rest, started to be marketed. Eastman Kodak Company of New York was formed officially in 1892 (eM Publications 1). Kodak released the first Brownie camera in 1900 that used film that cost 15 cents a roll and sold it at $1 hence, making hobby photography to be officially within financial reach for many people.
3 Pages(750 words)Case Study
Eastman Kodak Company
Eastman Kodak Company is regarded as one of the leading multinational photographic and imaging component, services and materials company which is holding a major market share amid the retailers in photofinishing industry. There are two decrees that are affecting actions of Kodak which include the case of 1921 or 1921 consent decree, which prevented Kodak from stopping dealers from freely making sales of goods manufactured by competitors.
5 Pages(1250 words)Case Study
Case Analysis-Milton Manufacturing Company
Milton Manufacturing Company is dedicated to the production of textiles that are distributed to wholesalers of clothing items. The textile industry is a huge business with global trade valued at $18 trillion (Baig). The corporate headquarters of the firm is located in Long Island, New York.
5 Pages(1250 words)Case Study
Under the bankruptcy plan, the lien note holders who owed $375 million would be entitled to get 85% of the common stock after Kodak gets restructured. It is assumed that Eastman-Kodak is worth $441 million when it applied for bankruptcy protection.
6 Pages(1500 words)Essay
Managing Eastman Kodaks New Environment
However, at the turn of the century, due to the changing technological, political and social environment, Kodak found itself hurting from mounting corporate losses and worst, the dilemma of what corporate objectives to pursue in the face of the changing global climate.
5 Pages(1250 words)Case Study
The Kodak Venture in China
e HRM issues involved in the growth of a US imaging major company in China and the relevant Human Resource Management issues involved. (Heracleous, L. 2001) China has often been described as the final frontier of Globalization. (Heracleous, L. 2001) At the time of Kodak Chinese venture George Fisher the Chairman of Kodak stated, "to be the leader in the world, you have to be the leader in China."( (Heracleous, L.
8 Pages(2000 words)Case Study
Kodak has three reportable business segments, as stated in “Kodak Operating Model and Reporting Structure.” The Company has been strenuous on its digital growth strategy, as based on leveraging from competitive advantage at the crossroads of materials science and
7 Pages(1750 words)Case Study
Zipcar Company Case Analysis
The segmentation is the best way to identify the target market. The company identified that customers had a problem that needed satisfaction. Geographic segmentation was identified in this case. In my case, it can be stated from marketing logics that high populations offer high markets for the products on offer, though not always.
3 Pages(750 words)Case Study
Case study
These traditional book sellers closed as a result of increasing online sales and new electronic downloads, especially to the e-readers. Retailers create value by bringing together different products and present them in a manner that is convenient
4 Pages(1000 words)Case Study
Let us find you another Case Study on topic Case Analysis on Eastman Kodak Company for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us