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Power Analysis - Assignment Example

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To: Dr. Karen L. Middleton From: Date: 11/18/2011 Re: Power Analysis of VSA vice president of public relations Description The setting The setting takes place in the Vietnamese Students Association (VSA) at Texas A&M University Corpus Christi. The VSA has approximately 300 members…
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Power Analysis
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Download file to see previous pages The major aim of VSA is to create cultural awareness through organizing various cultural activities and events. The issue The memo analyses the power base for the vice president of public relations VSA who doubles the vice president of the VSA. The memo describes his typical use of this power base, critiques his usage of the power, and formulates a strategy to increase his power base and efficiently utilize it. The vice president’s name is Vu Hoang. Vu plans and conducts public relations programmes to create a good public image for VSA. He plans and designs the communication channel through which VSA informs the public of VSA programmes and events. Vu promotes the good image of the VSA through public initiatives such as speeches, exhibits and through questions and answers sessions. He has special skills in contacting media representatives, and in representing the president of VSA directly both before the American general public and at Texas A&M University Corpus Christi. The purpose The memo assesses and appreciates sources of power that makes Vu Hoang such a powerful public relations vice president. The memo spots how Vu typically uses his power. The memo critiques and makes suggestions on how Vu improves in his usage of power. Interpersonal sources of power Positioned based Vu has legitimate power to change the behaviour of other people. He could use various means such as acting as a role model with good behaviour. He could also influence other people’s behaviour by the use of his authority. Through his authority, he could formulate policies regarding the required code of conduct for members of the association and require that all members of the association adhere to them. He could establish penalties to ensure that all policies are adhered to. He has the legitimate power to ensure that all messages to VSA members and the general public remain in line with VSA’s mission. Vu is directly in charge of all the student members given his position as the vice president of VSA. He trains and directs the work of association members. VSA members carry out VSA activities on a voluntary basis. VSA members engage in activities, such as purchase of supplies, maintenance of inventory and maintenance of VSA data base. Vu implements controls to check if activities are on course and makes corrective measures where necessary. Vu has equal reward power. He uses his reward power to encourage and motivate members who exhibit excellence in the execution of VSA’s activities. More members come forward to engage in day to day operations of the VSA. Vu processes coercive power. He uses coercive power to streamline operations of VSA. Each member has a score card which Vu filled to facilitate monthly appraisals though all members work on a voluntary basis. Excellent members are recognised and rewarded from these scorecards. VSA reminded members who portray laxity in their efforts. Vu makes recommendations on every member’s performance to the VSA President. VSA gives a probation period to members who fail to advance the good image of VSA. VSA applies disciplinary action on members who fail to advance the objectives of the association after the probation. Person Based Vu has expert power. He has two years’ experience working as a public relations officer in Vietnam. Vu holds a degree in journalism. He is pursuing master degree in communication at the Texas A&M University Corpus Christi. Vu is equally fluent in English and Vietnamese language. ...Download file to see next pagesRead More
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