We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Apple Case Analysis - Essay Example

Comments (0) Cite this document
Summary
Client’s Name: Course: 10 November 2011 The recent demise of Steve Jobs made a lot of gadget lovers sad but his legacy still lives on, Jobs single-handedly headed Apple and made it a force to reckon with. Apple has made consistent progress over the years and it is the global leader when it comes to entertainment…
Download full paperFile format: .doc, available for editing
Polish This Essay91.7% of users find it useful
Apple Case Analysis
Read TextPreview

Extract of sample
"Apple Case Analysis"

Download file to see previous pages There was no surprise to see people standing in long queues eagerly anticipating the launch of ipad3, almost everyone wanted to get their hands on the newest gadget launched by Apple again underlining their dominance and global reach. Apple is arguably the best brand in the world because they have spent a lot of money on innovation and they have achieved their objectives in the recent past of making their gadgets better than other similar gadgets available in the market. Steve Jobs always wanted to make a computer which was easy to use and he managed to do it, Apple II was launched in the year 1978. It was an easy to use computer, it is said that the launch of Apple II completely revolutionized the computing industry. Apple also became a leader after the launch of Apple II in 1978. Competitive Position Apple’s dominance was challenged by IBM, IBM entered the fray in the year 1981, Apple found their newest rivals in IBM. There was a major difference between the systems produced by the two companies, Apple’s computer was a prototype and could not be cloned on the contrary IBM’s system could be cloned by others very easily. IBM heavily relied on Intel to supply processors but that was not the case with Apple. IBM’s entry into the market did not affect Apple’s revenue but IBM took away the market share from Apple to a certain extent and Apple had their eyes set on winning the market share once again and restoring normalcy. A significant changed occurred in the year 1984; a very young Steve Jobs presented Macintosh to the whole world in an endeavor to win back their lost market share. The technical elegance and the design of the new Macintosh, was captivating beyond imagination but when it came to performance the Macintosh disappointed its users. It was really slow and because of these lags it did not sell as expected by the honchos at Apple. Between 1983 and 1984 Apple had a torrid time, net income of the company fell by 17% and suddenly the company was in crisis. Steve Jobs was removed from his post after these series of setbacks, John Sculley was at the helm back them. He was the same man who reinvigorated Pepsi and fought successfully against Coca Cola to gain dominance. Sculley worked on graphics and designs and knew that these were the two key elements that could take Apple to where it originally belongs. Desktop publishing was another key area which Sculley targeted and Apple all of a sudden started producing systems which were best when it came to desktop publishing. Major Competitive Advantages As discussed earlier Apple’s design and elegance were two factors which gave it an edge over other companies but these two factors were anything but enough to propel the company to the very top. Several other competitive changes were made by Sculley during his time at the helm, his tie-up with Aldus which is now known as Adobe was a great move for Apple and it restored much needed stability in the company, products designed by Aldus were used for desktop publishing and the same made Apple one of the best in the world once again post the Steve Jobs era. The Macintosh started selling like hotcakes once the products made by Aldus were used in the Macintosh, Apple recorded record sales of the Macintosh and that was when Apple regained its prominence. Accessories like laser printers were also sold by Apple and the same had unmatched capabilities and this is why ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Apple Case Analysis Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Apple Case Analysis Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/management/1435644-international-strategic-management-apple-case
(Apple Case Analysis Essay Example | Topics and Well Written Essays - 2000 Words)
Apple Case Analysis Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/management/1435644-international-strategic-management-apple-case.
“Apple Case Analysis Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/management/1435644-international-strategic-management-apple-case.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Apple case study
Currently, it holds about 80% of the market share who receive its quality broadband services (Lynch 2009). Critically, the company first performed sufficient analysis on competitor’s core competence and weaknesses, which provided superior understanding of the best approach to adopt.
7 Pages(1750 words)Essay
Apple case study
Apple Incorporated has become renown in the world by its iPod together with its cutting-edge technology and design. This serves as important turning point for Apple Incorporated and which allows trust and loyalty among its target and prospective market segments.
10 Pages(2500 words)Essay
Apple Inc Case Study
Presently, the company has its operations in the Americas, Europe, Africa, Middle East and Japan. In addition, as Marino, Hattaway and Jackson (2000) report, there are retail Apple Stores in US, Italy, Japan, Canada and UK. In the year 2009, the company announced a net quarterly profit of $ 1.23 million.
9 Pages(2250 words)Essay
Apple
In fact Microsoft pushed Apple far behind during this period and many people raised doubts about the future of Apple during this period. However, Apple bounced back during the latter part of 90’s and at the beginning of 2000 with the introduction of its popular “i” series products such as iphone, ipad, ipod, imac, itune etc.
12 Pages(3000 words)Essay
Apple Marketing Analysis
Apple Company needs to know how to combine the four Ps so as to garner a competitive advantage against its competitors and hence increase the customer preference of its products and services. This further increases the revenues of Apple Company (Kunz, 2010, p.
6 Pages(1500 words)Essay
Apple Case Analysis
Macintosh. Case has further discussed about the overall manufacturing as well as components involved in the development of Mac besides discussing about the recent products launched by Apple. Case outlines that how Apple has been able to generate higher and more revenue from its non-PC segment by producing products such as Ipods, Iphones and IPADs.
5 Pages(1250 words)Term Paper
Apple Analysis
From being a firm focused on the manufacturing of personal computers, Apple has emerged to be a company that is credited with the manufacturing of many famous products like iPhone, iPad and iPod. Technological competitiveness and R&D have always stood to be the bulwarks that supported this immensely versatile company.
10 Pages(2500 words)Essay
Apple SWOT analysis
This is strength because with strong brand recognition or strategic brand management, customers or potential buyers are most likely to develop strong loyalty towards certain brands (Tsai, 2011, p.521). With this, Apple may be one of the companies in its industry to produce a considerable market share.
6 Pages(1500 words)Essay
Apple Case
One of the major aspects that make the company to be a market leader is production of wide range of quality brands that meet the needs of its global consumers. Some of the top brands that the company is known for production include iPhone Smartphone, iPod tablet computer, iPad tablet, iPad 2, Pad with Retina display, Apple TV and recently the iWatch.
3 Pages(750 words)Essay
THE APPLE CASE
company basically designs, sells as well as manufactures different sort of products that include personal computers, consumer electronics along with computer software. The company possess significant number of retail stores on a global basis in order to attract the customers to
8 Pages(2000 words)Essay
Let us find you another Essay on topic Apple Case Analysis for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us