We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Management Paper - Assignment Example

Comments (0) Cite this document
It has been determined that Auxilium Pharmaceutical needs to implement a new strategy approach to turn the company around. During the last three years the firm has obtained negative losses of approximately $50 million per year (Annual Report: Auxilium, 2010)…
Download full paperFile format: .doc, available for editing
Polish This Essay96.3% of users find it useful
Management Paper
Read TextPreview

Extract of sample
"Management Paper"

Download file to see previous pages In the week four paper I identified several strategies that Auxilium Pharmaceutical could pursue. The purpose of this paper is to prepare an implementation plan for the company. A complete financial breakdown of the budget to implement the plan by segment is illustrated in Appendix A. The company must build up the image of the company and reinforce its brand value across the domestic United States marketplace. The company needs the doctors to recognize the firm’s brands as one of the best alternatives to treat Dupuytren’s contracture and hypogonadism. The company must hire a temporary workforce of pharmaceutical sales representatives for a period of six months. Each state will be allocated 100 pharmaceutical sales representatives. The goal of the program is for the pharmaceutical sales representatives to visit the offices of every doctor in the United States and to give them several samples of both drugs. As of 2008 there were 661,400 doctors in the United States (Bls, 2011). The purpose of the initiative is to create brand awareness of the firm’s products and to provide a personalized customer service to the doctors that prescribe the drugs. The cost to implement the plan is illustrated below: total employees 5000 Total hours elapse (6m) 1039 Total man hours 5,195,000 Labor cost per hour $15 Project cost $77,925,000 After the completion of the six months the company will not have to pay anymore the pharmaceutical sales representatives because their contracts will end and the company will no longer need their services. Due to the high implementation costs of the plan the company could divide the visiting doctor project in two years. The project after six months or lower and $38 million in spending would become inactive. The following fiscal year the company would fund the additional $38 million to complete the project. The company will also target the end user of the medicine, the patient. The company must increase its marketing budget a lot in 2012. The firm’s marketing budget must be at least twice of its 2010 spending. An effective branding strategy requires a high capital investment. The firm should create a new advertising campaign to be launched on Christmas day. The commercial will be launched simultaneously on the written press, television, radio, and the internet. The written press commercial will be a reanimation of the commercial in cartoon format. The radio commercial will provide the same audio as the television commercial. The television and internet commercial are identical. The total elapse time of the commercial will be 15 seconds. The advertising campaign will be run on television and radio for 30 days. The written press will have the commercial on for a period of 30 days with an offering of the commercial once a week. The internet campaigns will be ran for 90 days. The reason the internet campaign will be run longer is due to the lower cost of internet commercials. The total budget for the project is $2,000,000 million. The organization will use additional campaigns in order to raise the brand value of the firm. One of the technological tools that will be used to target specific customer profiles is the use of cellular technology advertisement. One of the advantages of cellular advertisement is that the entire population of targeted customers receives the message into their phones simultaneously. Due to the graphic and online capabilities of smartphones the company could design very appealing commercials. The commercial length should not exceed 15 ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Management Paper Assignment Example | Topics and Well Written Essays - 1750 words”, n.d.)
Management Paper Assignment Example | Topics and Well Written Essays - 1750 words. Retrieved from https://studentshare.org/management/1434929-management-paper
(Management Paper Assignment Example | Topics and Well Written Essays - 1750 Words)
Management Paper Assignment Example | Topics and Well Written Essays - 1750 Words. https://studentshare.org/management/1434929-management-paper.
“Management Paper Assignment Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/management/1434929-management-paper.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Management Case Paper
The diversity programs are identified as weak. Post-assessment and after a review of the academic literature on the subject of diversity and how it may or may not affect business performance, the findings and a preliminary recommendation are presented. Jayne & Dipboye; King, Dawson, Kravitz & Gulick shows that improving business performance is not as simple as implementing diversity training and hiring more minorities.
3 Pages(750 words)Essay
Ethics Paper Management Assignment
It encompasses all three “dimensions” – past, present and future. A planner should know perfectly the past, should be able to clearly estimate the present in order to be able to design a successful future. Once planned, the behavior of a company throughout the process of reaching certain strategic goals can be described as strategic management.
3 Pages(750 words)Assignment
Strategic Management Paper
The market size for the products in the United States is limited. The company has to implement a new strategic approach in order to expand its sales. Three strategies to realize growth that the firm must consider are value disciplined, generic strategy, and grand strategy.
5 Pages(1250 words)Assignment
MIS paper: CRM (Customer relationship management)
This enables the company to maintain the customers and gain a competitive edge against its major competitors in the market. Maintaining a good relationship with customers requires a company to practice customer-focused activities effectively. For instance; a good customer service, improved quality and reduced prices of products enables a company to attract new customers and retain the current customers.
5 Pages(1250 words)Assignment
Term Paper, Project Management
Such standards are created to record the effects of such hazards to people or the environment, and these records are used to determine if additional actions are needed or not, to change or modify previous methods as established by preliminary studies, and to check whether or not newly-designed risk-prevention methods are indeed capable of decreasing the probability of such stressors to recur or harm the environment (US EPA, 2012a).
7 Pages(1750 words)Assignment
Risk Management Paper
Sometimes these infections could appear after discharge or during the patient’s hospital stay. They also refer to occupational infections among healthcare providers. MedWest Haywood Hospice and Palliative Care is my respective institution. It offers both post acute (home and hospice health) as well as inpatient services.
6 Pages(1500 words)Assignment
Personal Management Framework Paper
While, for the present managerial structure of any organization, manual workers may be referred to the laborers or the manufacturers
8 Pages(2000 words)Assignment
Risk Management Paper
Measures which finance and provide direct services are referred as benefits in kind. The comparison amongst the old, disability and survivor benefits of both the Swedish
2 Pages(500 words)Assignment
Retail Management Career Path Paper
It is based on these provisions that one may understand the importance of human resource department in an organization. This career is interesting due to the dynamics
2 Pages(500 words)Assignment
Management paper
As the book jacket explains, “stories about successful people focus on intelligence and ambition……. The true story of success is very different and if we want to understand how some people thrive, we should look around them – at such things as
11 Pages(2750 words)Essay
Let us find you another Assignment on topic Management Paper for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us