Challenging in Managing a Portfolio in Companies - Assignment Example

Management Task Challenges in Managing a Portfolio of Companies There are four most solemn hindrances addressed in administration of portfolio of companies. Firstly, companies have a problem in balancing their resources and demands. It is inopportune that the demands are usually more than the resources of a company. Companies come up with many projects that cannot satisfactorily implement their projects. Project leaders have always complained that their projects are not satisfactorily done because of insufficient workers and cut down of the budget.

The absence of resources is a problem by itself and it is made worse by the poor allocation of these resources to the projects. Another serious problem is the inability of management to prioritize projects (Lindgardt, 2009). This is because many projects look fantastic and passable hence are put in the active list. Many companies make project decisions from insufficient data thus the project is stuck in the middle. This problem results in unsound decision about the project. Companies come up with many minor projects hence there is no outstanding project for steering the project towards better financial markets (Lindgardt, 2009).

Critical Success Factors Emphasized The technology organization especially orange company prioritizes their ideas to guarantee success in their portfolio management. This company ensures that they get quality information for driving their projects. Without superior information, the company is doomed to fail despite the elegancy and best tools used in the portfolio (Cooper, 2000). This company uses a stage-gate technique to guarantee success in the portfolio management. This technique ensures that key elements are discussed particularly those concerned with accountability of the product.

This ensures that the market of the product is in association with the product. Stage-gate process assists in coming up of information that will assist managers in making the go-ahead decision. Market Leadership by Successfully Leveraging a Grand Strategy The Coca-Cola organization is successful in market leadership by using grand stratagem through brand leadership. Leadership brand can be augmented by use of resourceful methods in getting the recommended results (Najib, 2011). Leaders should publish their business to the broader populace and manage their reputation.

Leadership is branded through coming up with dissimilar attributes and results that do not exist in other companies. Leaders who invest common ideas do not qualify in leadership branding. Leadership branding entails fashioning inimitable ideas that are linked to the intended results. Coca-cola Company has come up with ideas that are unique and connect to their firms. Branding leadership helps in coming up of a leadership culture that sees through the core of the company (Najib, 2011). Coca-Cola Cola organization is able to come with leadership branding that ensures unique ideas that are connected to the company’s desired results.

This approach acts as a competitive advantage hence survival in the market. Competency helps in leadership brand because it provides bearing to the company. Coca-Cola organization is able to move in the desired direction because the leaders appointed are committed in coming up with distinctive ideas that are connected to the desired results. This is able to communicate the expectation of the company so that investors and customers know the company aspirations. Competency has ensured the company’s results are measurable, and that leaders behaviors are taking the company in the direction of its desired cultures.

The outputs of the company are measured to ascertain whether the company is getting the maximum of its invested resources. Competence can be edified to fashion leadership brand. Leaders are able to learn the traits needed for the success of the company. Competence is malleable, and it can be learned by leaders to ensure they perform their work satisfactorily (Rajegopal, 2005). Market Leadership by Successfully Leveraging a Value Discipline The Coca-Cola organization is able to market leadership by successfully leveraging discipline through incorporation of operational excellence, customer intimacy and product leadership.

The company used the discipline of operational excellence by ensuring that the product produced at a low cost. Through this discipline, the company is able to improve the customer’s service. The leadership ensures that the products are of a satisfactory standard and satisfactory (Sanwa, 2007). Operation excellence ensures both the administration and employees work as a team to realize the company aspirations. Market leadership can be improved through the discipline of customer intimacy. The company is able to comprehend the needs of the customer and produce goods that will satisfy the end-user.

The corporation ensures that they provide superior products at a reasonable price. Coca Cola organization does not essentially care at maximizing the sale of their products, but they put the customer’s consideration in mind. When a product has problems, the company is able to rectify the problem and explain this to the customers. It also trains its employees to understand and handle the customer professionally. Coca Cola organization is able to use the value of discipline to enhance better leadership by use of product leadership.

The company is able to invest highly at a certain product to better the product. Investing highly at a certain product ensures that the company has a competitive advantage over the other companies (Sanwa, 2007). The company cannot use all the advantage discipline at thus it should choose a specific discipline and maximize on it. This is because it is easy to shape the operations of a company. Coca-Cola Company ensures that the value of discipline is first inculcated to managers and it will automatically flow to the employees.

References Cooper, R, et al. (2000). New Problems, New Solutions: Making Portfolio Management More Effective. Retrieved On October 26, 2011 from: Lindgardt, Z. (2009). Business Model Innovation. Retrieved On October 26, 2011 from: Najib, N. et al. (2011). The Influence Of Socio-Economic Backgrounds Towards Satisfaction With Student Housing Facilities. Retrieved On October 26, 2011 from: Rajegopal, S. (2005). Project Portfolio Management: The Issues, Challenges, Business Opportunities and Future Trends.

Retrieved On October 26, 2011 from: Sanwal, A. (2007). Optimizing Corporate Portfolio Management: Aligning Investment Proposals With Organizational Strategy. New Jersey: John Wiley and Sons.