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Strategic Management - Case Study Example

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Tim-BR-Marts Limited Case Analysis Tim-BR-Marts facing great challenge, in the fall of 1993, there were indication that many powerful competitors were preparing to move into western Canada. Home Depot with the sales over U.S.$7 billion and profits of about U.S.$363 million, had announced a plan to open several stores in the Vancouver area…
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Strategic Management Case
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Download file to see previous pages Tim-BR-Marts need to develop a combative strategy and develop it fast. Any company do not have a strong strategy will lose the competition. To start the planning the analysis of the problem is most vital way to solve it. Management Processes: Tim-BR-Marts Ltd has management process, which is a process of planning and controlling the performance or execution of their business. This include: 1. Decision making processes A decision-making arises in Tim-BR-Marts because a manager is faced with a problem and another courses of action are available. So manager do study the following: a. Type of information used in decision making In deciding which option to choose, the information is very important to choose which decision to fallow. Also manager do have information relevant to his decision, and manager must have some principle on the basis of which he can choose the best alternative. Tim-BR-Marts know how many competitors are there in the market? What are the strong properties and what weak area that they have? 1. Firm overhead Time-BR-Marts managers know overhead which all non-labor expenses require to operating such business. How many stores, electricity bills, and phone bills. All these expenses are knew by the manger. 2. Negotiation prices Negotiating on price became a factor in getting the scene to agree to deals. Tim-BR-Mats have competitive advantage of negotiation price. 3. The North American Free Trade Agreement (NAFTA). This agreement gives good advantage to all component of lumber market. 4. Tim-BR-Marts has defensive strategy Defensive marketing warfare strategies are a type of marketing warfare strategy designed to protect a company's market share, profitability, product positioning, or mind share. Many companies in Tim-BR-Marts territory have attacked Tim-BR-Marts. There is many ways that Tim-BR-Marts to defend their market by principles involved: Always secure an attack with equal or greater force. If Tim-BR-Marts competitor plans to open more stores, Tim-BR should find better places to open new stores. Defend every important market. Be forever vigilant in scanning for potential attackers. Assess the strength of the competitor. Consider the amount of support that the attacker might muster from allies. The best defense is to attack you. Attack your weak spots and rebuild yourself anew. Defensive strategies should be the exclusive domain of the market leader. 5. Market Share Market share analysis is an important part of market analysis and indicates how well Tim-BR-Mart is doing in the marketplace compared to its competitors. b. Decision time frame Competitors are expanding quickly into Canada market. Price negotiated yearly. c. Level of inclusiveness in process autocratic Reduce the stress among managers and employees A more productive group while the leader is watching the growth. 3.Tim-BR-Marts has only two who make the decision. 4. Employees need quick and accurate action instead of obstacles and delays and wait only for two managers to make decision. 5. Employees with decision-making permission, save company time and increase client satisfaction. To solve that by 1. Local meetings 2. Business and the mission need of inclusiveness, employees help to achieve the mission, all member of the firm should adapt to the changing. E. Bounded rational model Use the knowledge that they have to the best of their abilities. Define the situation/decision to be made Identify the important ...Download file to see next pagesRead More
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