We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Impact of Change on an Organization: Coca-Cola - Essay Example

Comments (1) Cite this document
The Coca-Cola Company has been in business for 100 years, thus change is a necessity in sustaining competitive advantage over rivals such as Pepsi. This paper describes change management activities at Coca-Cola and the impact of these changes. …
Download full paperFile format: .doc, available for editing
Polish This Essay93.3% of users find it useful
Impact of Change on an Organization: Coca-Cola
Read TextPreview

Extract of sample
"Impact of Change on an Organization: Coca-Cola"

Download file to see previous pages The business implemented a new technology known as MDT AutoSave, an enterprise solution software package that provided Coca-Cola with “a suite of tools to protect, save, restore, discover and track changes for industrial programmable devices and documents” (automation.com, 2008, p.1). Previously, there was a need for manual entry of coding data by production-based employees that continued to reduce productivity and created errors in this process. This was now being done automatically with MDT AutoSave.
Change in this situation required training on the new system and identifying a new workflow chart needed to identify key roles in the production and labeling process. Leadership was required in this effort to ensure that there was no resistance from production staff that was accustomed to the previous methodology of production and coding as well as creating a cohesive work team to ensure compliance. The impact of this change effort was significantly improved production capacity and output and also better management controls over the entire production process. Better data storage and ability to change coding instantly was the outcome and could not have been accomplished without change management principles.
In the corporate environment, software usage is commonplace for employees in multiple divisions especially in a multi-national environment with enterprise business planning software to facilitate production and operations. Coca-Cola recently realized it needed to reduce costs in technology and turned toward cloud-computing as a means to alter information technology implementation costs and communication systems costs. This type of service is provided by external software manufacturers or providers that allow companies to access particular software systems on an external provider server therefore allowing companies to avoid the costs of implementing similar software on their own servers. Coca-Cola gained access to new messaging services with cloud-based tools and experienced a 10 to 30 percent cost reduction as a result of this technology change (Kendall, 2011). The most quality recommendation in this case is to seek more cloud-computing software and promote a vision change for training on external software packages. In order to drive this change, it was necessary to unify the organizational culture to become accustomed to using external software technology in an environment that was once supported by internalized software packages. “Great companies rely heavily on their cultures to support their change management efforts” (Want, 2009, p.11). Coca-Cola needed to develop a change management practice that included new training efforts from ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Impact of Change on an Organization: Coca-Cola Essay”, n.d.)
Retrieved from https://studentshare.org/management/1426460-impact-of-change-on-an-organization
(Impact of Change on an Organization: Coca-Cola Essay)
“Impact of Change on an Organization: Coca-Cola Essay”, n.d. https://studentshare.org/management/1426460-impact-of-change-on-an-organization.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
dalecorwin added comment 5 months ago
Student rated this paper as
This essay was always my weak point. I could never finish it on time. Still, after I found this precise essay, I understood how it should be completed. So, I performed my research afterward and completed the essay in several hours, instead of weeks as it was previously.
Organisational Direction on Coca-Cola Company
This research discussed various factors that affect planning of strategies for the company using SWOT and PESTEL analysis. The paper will also discuss various strategic analysis tools and how they are used to indicate the progress of aims and objectives set by coca cola Company. Major stakeholders are also discussed and how they influence organization strategy.
16 Pages(4000 words)Essay
The Importance of Derived Demand in B2B Marketing (Coca Cola)
The supply and the demand enable to initiate the market and accordingly help organizations to apply marketing strategies to fulfill customers’ requirements. The report describes the derived demand of a B2B organization named Coca Cola which deals in beverage industry.
10 Pages(2500 words)Essay
Process Of Change And Specific Change Strategies In The Coca-Cola company
Change intervention is the way in which members and practitioners in organizations jointly plan and implement organizational development interventions. The designing of intervention are particularly done for the purpose of attaining vision and goals of the organization.
9 Pages(2250 words)Essay
The Concept and Process of Marketing (Coca-Cola case)
Customer retention Customer retention involves strategies to ensure that customers of a company’s product continue using the product for a long time. This can be done through making the customer satisfied, and offering the products they want. Coca-Cola maintains its customers by maintaining a good relationship with them, and devising ways to reward faithful customers.
11 Pages(2750 words)Essay
Marketing plan for COCA COLA
tion Strategy 16 Targeting Strategy 16 Positioning Strategy 17 Implementation and Controlling of the marketing plan 17 Marketing Budget 17 Action plan 18 Implementation and Control 19 Conclusion 20 References 21 Executive Summary Building customer relationship based on customer value and satisfaction is at the very heart of modern marketing, because marketing, more than any other business function, deals with customers (Armstrong & Kotler, 2005, p.
16 Pages(4000 words)Essay
Coca cola in general was invented in 1886 by a man named john Pemberton. Since then the company has expanded and is currently serving more than 200 different countries. Coca-cola is a global company; however, the culture appears to be the same regardless of the location the company is in.
9 Pages(2250 words)Essay
The Coca-Cola Company
Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. Through acquisition of local soft drink products and their various marketing strategies, they have been strategically gaining competitive edge and strong local market presence.
13 Pages(3250 words)Essay
Ethics at Coca Cola
Reiniche saw that society, especially in the West is becoming more and more concerned with how companies conduct themselves with
2 Pages(500 words)Essay
Culture/Ethics/politics in Coca Cola Company
“Culture refers to the shared assumptions, beliefs, values and norms, actions as well as artifacts and language patterns.” It is knowledge that is acquired through time by company workers that in turn form the modus operandi or way
8 Pages(2000 words)Essay
Impact of workforce diversity on organisational performance; Coca-cola
Managing a diverse workforce is a highly challenging aspect for most of the organisations. Companies are required to manage diversity in a manner such that its goals are achieved alongside of meeting the expectations of all interest groups. A heterogeneous workforce
60 Pages(15000 words)Essay
Let us find you another Essay on topic Impact of Change on an Organization: Coca-Cola for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us