We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategic Management of Harley-Davidson - Research Paper Example

Comments (0) Cite this document
Summary
The essay “Strategic Management of Harley-Davidson” is based on the objective to evaluate the external as well as internal environment of Harley-Davidson. The discussion shall further intend to analyze the strategic management initiatives undertaken by the company…
Download full paperFile format: .doc, available for editing
Polish This Essay94.9% of users find it useful
Strategic Management of Harley-Davidson
Read TextPreview

Extract of sample
"Strategic Management of Harley-Davidson"

Download file to see previous pages Notably, the company is a US based multinational which specializes on motorcycles. The company was established in the year 1903 and is recognized to possess a strong competitive stance in the current market scenario of the 21st century (Harley-Davidson, “History”). Based on this thought, the essay shall conclusively intend to identify the major opportunities and threats existing in the US market and the strengths as well as weaknesses possessed by the company. 2.0 The External Environment 2.1 Factors of the Natural Physical Environment Affecting the Corporation and the Industry The components belonging to the natural physical environment of the USA, which affect Harley-Davidson and the motor vehicle industry, can be identified as the energy sources and the trend in its consumption and pricing. The energy sources existing in the US natural physical environment are bioenergy, fossil fuel, coal, hydrogen, hydropower, oil, solar, wind, geothermal and others. It is worth mentioning in this context that the economy maintains a strategic reserve of fuels in order to face the future challenges. This provides the company and the industry with the opportunity of minimized threats in terms of lacuna in energy efficiency of the economy and increasing prices of the fuel which in turn can hamper the future prospects of the company and the industry as a whole. On the contrary, it also raises the future threat of stringent legal barriers and increased tax rates due to the reduction in the level of reserve (U.S. Department of Energy, “Strategic Petroleum Reserve Annual Report for Calendar Year 2009”). 2.2 General Environmental Forces Affecting the Corporation and the Industry US economy is observed to be at its recovery stage, after being strongly affected by the recent global recession. The GDP rate is growing moderately with an increase in the unemployment rate. This in turn is expected to reduce the consumer purchase rate and thus prove to be a significant threat for the company and the industry in the current phenomenon (The Economic Times, “US Economy Grows 1.8% In Q1, Jobless Claims Rise”). However, political reforms can be recognized to provide with significant opportunities with facilitated investment in the technology sector (U.S. Census Bureau, “Science and Technology”). With the growing influence of the climate change and other environmental hazards, the US economy has undertaken several strategic measures to reduce greenhouse gas emissions caused by the motor vehicle industry. The measures include strict legal barriers under the regulatory bodies such as, National Emissions Standards for Hazardous Air Pollutants (NESHAP), Clean Air Act (1970) and others (United States Environmental Protection Agency, “Automotive Repair and Maintenance Sectors (NAICS 8111)”; Natural Resources Defense Council, “U.S. Environmental Laws”). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Management of Harley-Davidson Research Paper”, n.d.)
Retrieved from https://studentshare.org/management/1424000-harley-davidson-corp-strategic-management-essay
(Strategic Management of Harley-Davidson Research Paper)
https://studentshare.org/management/1424000-harley-davidson-corp-strategic-management-essay.
“Strategic Management of Harley-Davidson Research Paper”, n.d. https://studentshare.org/management/1424000-harley-davidson-corp-strategic-management-essay.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Harley Davidson Branding
32). This strategic approach constitutes both the organization and the community’s perspective on the brand. The exact method that brand identities are constituted and manipulated is a subject of great debate within academic literature. While traditional approaches to branding implemented position statements – this product is better than another product because of these reasons – the contemporary paradigm of branding considers more emotional elements.
11 Pages(2750 words)Essay
Harley Davidson marketing plan
ce 1920s has been on the height of studies and researches. The brand has always amazed bike lovers and so as the economic compellers to understand more about company’s real marketing tactics (Scott, 2008). I being the marketing consultant at Harley is going to come up with three years marketing plan and strategy for the company (Scott, 2008).
24 Pages(6000 words)Essay
Harley Davidson Strategic Analysis
One of the major political aspects that affected the operations of the company in 2002 was the steel tariffs that were implemented during President Bush reign. As a result of the legislations that were protested by EU, the cost of production for the company increased thus reducing the gross profit.
12 Pages(3000 words)Essay
Harley Davidson
As a company, Harley Davidson has a very high and excess demand for their motorcycles all over the world. Motorcycles are not their only products as they also produce accessories to these motorcycles and also apparels to ride them with. They also have a very interactive website that provides their niche of customers (who are mostly those above the average income earners) with important visual information about their products (Harley Davidson, n.d., 1).
12 Pages(3000 words)Coursework
Strategic Direction of Harley Davidson
From the analysis of the company’s own strengths and weaknesses, as well as the opportunities and threats to the motorcycle industry at large and the heavy motorbike segment in particular, it has been suggested that the best way forward for Harley- Davidson at this juncture is to expand overseas in emerging economies like China and India.
3 Pages(750 words)Essay
Harley-Davidson Technology Strategies
# 1 Talon, a proprietary dealer management system, handles inventory, vehicle registration, warranties and point of sale transactions in all Harley-Davidson dealerships. Talon aids in performing time-saving tasks such as checking dealer inventory and generating parts orders, as well as allowing the company to review and analyze information globally.
3 Pages(750 words)Essay
Strategic Business Plan-Harley-Davidson
Harley Davidson, often called as H-D, is an America based motorcycle manufacturer. The head quarter of the company is based in Milwaukee, Wisconsin. The company was established in 1903 by Arthur Davidson, William S. Harley, William Davidson and Walter Davidson.
8 Pages(2000 words)Essay
Strategic Marketing of Harley Davidson
Under the marketing strategy the company has put in place several strategies which include Growth strategies and porter's strategy that has ensured high growth and success of the company in its business. The case of Harley Davidson covers a brief history of the company.
8 Pages(2000 words)Case Study
Harley Davidson
Harley Davidson is a premier brand in the motorcycle industry and has a market share of approx. 55% in US and 25% in other parts of the world. In 2005, HDI shipped 329,017 Harley-Davidson brand motorcycles, up from 317,289 in 2004. In addition, HDI manufactures and sells Buell motorcycles, of which HDI shipped 11,166 units in 2005, up from 9,857 in 2004.
8 Pages(2000 words)Case Study
Harley davidson
Free cash flow margin was improve to improve to 14.68% as compared to the 13.03% in 2013 The company’s mission is about fulfilling on dreams of the motorcycling experience. It is possible to
4 Pages(1000 words)Essay
Let us find you another Research Paper on topic Strategic Management of Harley-Davidson for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us