Nobody downloaded yet

Krafts Marketing and Sales Strategy - Assignment Example

Comments (0) Cite this document
Summary
The purpose of the research paper “Kraft’s Marketing and Sales Strategy” is to analyze Oreo Cookies, the top-selling cookies in the U.S. Kraft Foods has to reinvent new image of Oreo cookies to make it acceptable for the Chinese…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
Krafts Marketing and Sales Strategy
Read TextPreview

Extract of sample "Krafts Marketing and Sales Strategy"

Download file to see previous pages Kraft’s respond to the macro-environment of China is through research of the different demography of Chinese consumers, their capacity to purchase, and their eating patterns.  This led Kraft to reinvent the traditional Oreo cookies to Chinese style cookies; from cookie form to wafer and lesser sweet, the packaging and the content of the package (wherein the original content is 14 Oreos which costs 72 cents reduced to fewer pieces of Oreos and costs only 29 cents), and the Chinese style Oreo can withstand the extreme climate of both Northern and Southern region of China.  In the micro-environment, Kraft responded in dealing with the management team, wherein all the members of the management team were replace by entrepreneurial team of local Chinese managers thus, creating positive output of introducing Oreo to Chinese consumers.  Kraft also outsourced marketing teams, in the form of students to become ambassadors of Oreo wherein, the job of these local students is to campaign the Oreo to 300,000 consumers cents reduced to fewer.  These ambassadors also campaigned the Oreo through basketball wherein, introducing the Oreo being dunked in the milk.This type of strategy also helped Kraft to be responsive to global environment’s opportunities.  They also studied the eating habits and preferences of different countries and were able to produce Kraft products according to the preferences of the consumers in different countries. ...
Kraft considered other alternatives to make Chinese consumers patronize Oreo cookies. OREOS AND MILK, CHINESE STYLE 4 Discussion In 1996, Kraft Foods introduced Oreo cookies in China in the form of the original top-selling Oreo cookies of the U.S. However, even a lot of marketing effort has been done, the sales of the Oreo cookies in China remained flat. This statement is supported with my aforementioned discussion in the research. The study is limited to Kraft Food and its marketing strategy in selling Oreo cookies in China. Kraft’s respond to the macro-environment of China is through research of the different demography of Chinese consumers, their capacity to purchase, and their eating patterns. This led Kraft to reinvent the traditional Oreo cookies to Chinese style cookies; from cookie form to wafer and lesser sweet, the packaging and the content of the package (wherein the original content is 14 Oreos which costs 72 cents reduced to fewer pieces of Oreos and costs only 29 cents), and the Chinese style Oreo can withstand the extreme climate of both Northern and Southern region of China. In the micro-environment, Kraft responded in dealing with the management team, wherein all the members of the management team were replace by entrepreneurial team of local Chinese managers thus, creating positive output of introducing Oreo to Chinese consumers. Kraft also outsourced marketing teams, in the form of students to become ambassadors of Oreo wherein, the job of these local students is to campaign the Oreo to 300,000 consumers. These ambassadors also campaigned the Oreo through basketball wherein, introducing the Oreo being dunked in the milk. This type of strategy also helped Kraft to be responsive to global environment’s ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Krafts Marketing and Sales Strategy Assignment Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/management/1417001-oreos-and-milk-chinese-style-assignment
(Krafts Marketing and Sales Strategy Assignment Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/management/1417001-oreos-and-milk-chinese-style-assignment.
“Krafts Marketing and Sales Strategy Assignment Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/management/1417001-oreos-and-milk-chinese-style-assignment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Krafts Marketing and Sales Strategy

Marketing and Sales

...? Marketing and Sales The study will try to throw some light on segmentation strategy of phone manufacturing company. The report will try toanalyze market segmentation from the view point of usage pattern. Six different market segments can be segregated in terms of usage pattern and potentiality of buyer. Niche segment and mainstream market are considered as two important features for designing segmentation strategy for the company. The company is trying to manufacture mobile for customers give importance on ecological aspect of the product. They are known as green buyers. Finally the study will try to focus on different...
20 Pages(5000 words)Essay

Krafts food UK

...to fulfil a specific purpose i.e. to find out the impact of workplace flexibility on employee performance. The researcher believed that performance of the employees of a firm would increase if flexibility is provided in the work place in any form. 3.1.1 Research Context To achieve the purpose of the study, primary data needed to be collected, for which Kraft Cheese was chosen as the context organisation. Kraft Foods is a reputed multinational company with its headquarters at Northfield, IL, US. The company has approximately 180 manufacturing and processing facilities and 15 research and development centres, and operating in more than 70 countries across the world. With employee strength of about 140,000...
28 Pages(7000 words)Essay

Sales and Marketing

...professional and negotiation skills in all the activities that they engage in. this has the impact of enabling the demonstrate the expertise in all the product lines as well as influencing the markets reenergizing the old markets while focusing on newer markets (Seitel, 1998). A sales professional position is a key position in any corporation as sales is the driving force of any form of organization (Seitel, 1998). The position is much involving as each of the tasks and the expectations revolves around requiring a lot of dedication and effort each of which is critical in the overall development of all the performance systems of the organization. His...
6 Pages(1500 words)Term Paper

Advertising, marketing, sales

...Advertising, Marketing, Sales The pervasiveness of advertising in the modern world is one of the key features of the consumerist economy. Rarely do people today make decisions on what to buy without the aid of the information provided by advertising on all forms of media. The consumer and the producer are the two parties in the exchange - and each party, on the part of the consumer, his wants and needs and the producer, on his part, the goods or services to give form to those wants and needs. Apparently, the market acts as the clearing ground for this exchange and both parties are satisfied. The role of advertising in the market is purportedly for the purpose of the...
5 Pages(1250 words)Essay

Marketing Sales Caae Analysis

...of product features and target markets, which will help define the strategies for marketing and selling. Two options are proposed. One is to keep the sales processes uniform in that the same sales people handle both product lines or divide the sales force into those handling a specific product line. The advantage of making the same people handle both products would be beneficial in terms of customer relations, if the same customers purchase both product lines. The advantage of keeping them separate, is that specific sales people will be focused on developing the market for the specific product line of...
10 Pages(2500 words)Essay

Property Sales and Marketing

...Question: Discuss and describe the various crucial stages in the sale of residential property from an agent’s point of view from original instructionto marketing a property through to eventual completion? Legislation The first and foremost crucial aspect of a real estate agent involved in residential property is knowledge of all the relevant property laws. There are a number of laws that affect UK real estate agents and are as follow: Estate Agents Act 1979 PMA Act 1991 Data Protection Act 1998 Housing Act 2004 Discrimination Legislation Implementation The process of looking for a house that is a sales prospect is also very critical. First of all the agent must ascertain that all the...
6 Pages(1500 words)Essay

Sales and Marketing

...Sales and Marketing Introduction Event planning process is gives the target attendees information about what is to take place for them to plan for their attendance in advance. This information passed by the marketers gives details on the specifics of the process including: the venue, time, expected guests, duration and special requirements the organizers want met by the target market. PlanIt is an event planning company tasked with the responsibility of organizing a local charity event to the target market in exchange for free publicity. They therefore adopt methodologies which enhances the chances of having a successful event (Lemaire & Walker, 2005). ...
3 Pages(750 words)Assignment

Sales Strategy

...Sales Strategy Instrcutor: Sales Strategy Why was Anne Mulcahys experience as a sales representative an important part of Xeroxs growth in recent years? The experience of Anne Mulcahy as a sales representative in Xerox Corporation before her promotion to become the Chief Executive Officer of the company played a significant role in the growth and development of the company in the recent years. Her experience came in handy because the company wanted to focus on customer relationships in order to ensure customer loyalty and company success. As such, being a former sales representative in the company before advancing into...
2 Pages(500 words)Essay

Sales and Advertising marketing

...Sales and Advertising Marketing Why Subway is sponsoring an e-sports app The article “Why Subway is sponsoring an e-sports app” examines core reasons why Subway, a stream of restaurants in Canada greatly endorsed the e-sport app by the Score (Chung, 2015). E-sport is a video game that provides an opportunity for more than one player to participate all at once. This app has many games sponsors amazed by the rate of audience it attract considering the double growth it has experienced in terms of the number of hours watched in a span of one year. Subways sole privilege to the app has been due to their quick response towards its enrollment. Their main aim has been to capture the young audience especially...
6 Pages(1500 words)Assignment

Hospitality sales and marketing

...Hospitality Sales and Marketing Hospitality Sales and Marketing Introduction As one of the largest hotel and travel companies in the world, Carlson Companies is ideal for case studies in various business concepts. One of the firm’s most prominent successes is its vertical integration strategy. The company engages in both upstream and downstream vertical integration, relying on an adaptable corporate strategy that can be manipulated to suit acquisition and expansion in different markets. This paper will examine the dynamics of Carlson’s vertical integration and how they affect its goals and objectives. Part 1 Task 1:...
11 Pages(2750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Krafts Marketing and Sales Strategy for FREE!

Contact Us