Strategy management - Essay Example

The company is leading independent oil company in Africa and they have increased the penetration of their operation in the continent by exploring new oil basins in Ghana. Average daily production capacity of the group is 78,300 barrels of oil. Production capacity of Tullow Oil plc has increased by 35% over the last one year while at the same time the company has achieved a profit after tax of $689 million in the year 2011 (Tullow Oil plc, 2013). Industry experts have pointed out that completion of $2.

9 billion farm down in Uganda has helped Tullow Oil plc to achieve financial flexibility and inorganic growth. Industry Analysis The study will try to analyze the oil and gas sector of UK in order to analyze the business environment in which Tullow Oil plc is operating. Tullow group is basically a British firm hence it will be feasible to analyze the oil and gas industry dynamics of UK. . large players who have achieved high degree of vertical integration in the field of oil exploration, oil refining, crude oil production, transportation and marketing.

Buyer- seller relationship in the oil and gas industry of the country is flexible because a seller can act as buyer in particular stage of the transaction. There is a complex buyer seller relationship which decreases the buyer power significantly. There are two types of buyers such as individual buyer and institutional buyer in the oil and gas industry of UK. Generally institutional buyers such as chemical companies and independent retailers make large purchases from oil and gas companies hence loosing such a client would impact negatively on the revenue of big companies.

Presence of buyers who make large purchases has forced oil and gas companies to customize product offering. Price of undifferentiated product portfolio such as crude oil and gas is dependent on the supply and demand equation created by mercantile exchange of London, New York and Dubai, which has further decreased the buyer power. Overall the buyer power is assessed as moderate. Supplier Power Companies like Smith International, Schlumberger, Baker Hughes and Halliburton are major suppliers for large oil and gas companies in United Kingdom.

Generally oil companies need technical supports such as polycrystalline diamond compact bits, measurement while drilling from suppliers in order to continue the operation (Market Line, 2012b). Supplier power is also dependent on demand and supply equation of the industry hence overall supplier power is assessed as moderate. New Entrants It is very difficult to analyze the threat of new entrant in the industry because there is a possibility that a company can work in one or more section of the value