Corporate Balanced Scorecard - Research Paper Example

The balanced scorecard has long been integrated with management to make sure that the appropriate level of control is taken into consideration while obtaining corporate goals has become a primary factor to engage in maximizing operation. In various departments of an organization, the corporate balanced scorecard is a remarkable tool to help improve or ensure substantial operation that would lead to the company’s competitive advantage. For instance, in marketing department, it is important to make sure that significant information should be obtained from customers to guarantee high level of customer satisfaction and to make sure repeat purchase or positive word of mouth on certain product or service offerings.

For this reason, it is important for companies to collect information from the customers in order to identify the level of customer satisfaction. In the balanced scorecard, the actual level of customer satisfaction should be set as the evaluative measure to know if there has been a good effort created that must have contributed to the actual level of performance concerning customer satisfaction. . vel of satisfaction it serves primarily to the marketing department, because it is appropriate and substantial response with considerable haste could contribute to the actual level of customer satisfaction to be generated by the organization.

Balanced scorecard is therefore a very important tool that would help enhance corporate performance. There are many things organizations should learn about it as a primary tool to help them realize adding a higher value for their customers, financial standing, learning and growth and internal business process. The purpose of this paper is therefore to explore the literature concerning corporate balanced scorecard, and the summary of information of organization using it. In finding these, there would be significant basis on certain conclusion why corporate balanced scorecard is used by specific organization.

So it is important that the primary information about an organization should be well evaluated in order to find out at which point corporate balanced scorecard has been making sense in its actual purpose and usage. There are many literatures linked with the balanced scorecard and it is the intention of the proponent to integrate them into the actual discussion of this report. Furthermore, the integration of information concerning the organization using the corporate balanced scorecard is also taken into account in understanding possible implications of performance measurement and control.

Literature review on corporate balanced scorecard The balanced scorecard was introduced by David Norton and Robert Kaplan in 1992 as they were interested to study performance measurement that would include tangible assets for value creation (Kaplan, 2008). They were primarily inspired to know about measurement for driving performance