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Designers handbags for women - Assignment Example

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Handbags are one of the most fashionable items. The demand of handbags has been growing and there are number of international brands that have gained popularity by capitalizing on this increasing demand of handbags. …
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Download file to see previous pages With the passage of time, the designer handbags have grown popularity and women have shifted from just handbags to designer handbags. Both might be considered the same by many but for women, designer handbags are statement of their style, their unique image and their temperament. Designer handbags have gained popularity in different parts of the world including in Asia. Women are now more comfortable with the designer handbags rather than just leather handbags.
Designer handbags are the first choice of women when it comes to selecting between handbags and for the very reason Luxurious has aimed to provide the customers with an exclusive range of designer handbags in Asia. These designer handbags offered to the customers are unique and different from others in the market and because of their uniqueness in style they are liked by a large number of women.
With the potential of the market and increasing demand of the handbags (Venugopal, 2010), this report analyses the possibility of introducing one of the designer handbags offered by Luxurious in Indian Market. Indian Market is one of the most lucrative and highly potential markets for handbags (Venugopal, 2010) and therefore this report analyses the positives and negatives of the Indian market and how fruitful Luxurious can be if it introduces its hand bags in the Indian Market.
With the increasing competition in the designer handbags industry, there are different factors that influence the consumers to buy the handbag. Design although has always remained the most important factor, but the price has also played an important part to encourage the consumers to buy the product. Luxurious handbags in India would be offered with competitive and very reasonable prices and this has been predicted as the main reason why large number of consumers would be attracted to use the products of Luxurious. The competitive price of these Luxurious designer handbags would be helpful in gaining more attention as women are fond of collecting designer handbags but due to the high prices many of them are not able to afford such bags. There are number of factors that would help Luxurious to be successful in India and some of the major factors include; highly populated country, demand of luxury products including handbags, purchasing power of India, and culture of India etc. Luxurious can enter the market of India and it can open up its outlets in the Indian market and at the same time offer its products online as well. This decision is based on the fact that the purchasing power of customers has greatly increased due to which the demand for quality designer handbags have increased and the trend of online sales have also been increasing. Background India being one of the fastest growing economies of the world has much potential than other markets of the world. The women in this region are more inclined towards designer handbags than any other local handbags available to them. The rising income is another factor due to which the demand for the designer handbags is preferred over simple and local handbags. The main reason to select this region over others is the potential growth and opportunities that could be availed in this market. India is emerging as one of the developing countries in the world. The designer handbags industry in this country is improving even though demand internationally has been reduced because of recession. With the rise in the income level in India, more and more women are intending to purchase designer handbags. The market has great potential for designer handbags as fashion industry in this ...Download file to see next pagesRead More
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