We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategic management - Essay Example

Comments (0) Cite this document
Strategic Management Table of Contents Table of Contents 2 Zara 4 External Analysis 5 Internal Analysis 17 Strategic Analysis of Zara 19 Review of Strategy 29 Reference 31 Zara Zara is a renowned clothing and accessories retailer. The clothing giant is headquartered at Arteixo, Spain…
Download full paperFile format: .doc, available for editing
Polish This Essay97.8% of users find it useful
Strategic management
Read TextPreview

Extract of sample
"Strategic management"

Download file to see previous pages New York Times has identified that Zara has the capacity to replenish stocks twice a week (Lutz, 2012). What Zara Really Do Zara has crafted their value chain in a demand flexible manner with an intention of enhancing forward and backward integration in the operation (Lancaster and Massingham, 2010, p. 195). The company has implemented integration in various value chain activities such as managing lead time, stock replenishment, incorporating latest fashion in designing and raw material tracking with an intention of achieving sustainable business growth. The company has decreased steps of value chain in order to decrease total turnaround times. More than two hundreds fashion professionals supervise the product designing phase in order to offer customer superior quality cloths and decrease probability of getting outdated in contrast to latest fashion trend. Zara emphasizes on establishing stable relationship with value chain partners in order to decrease lead time in product offering. The company has decreased turnaround time to only 14 days with the help of superior synchronization between forward and back integration. Zara offers fashion apparels for three types of customers such as men, women and children. Currently the company is offering products in more than five hundred cities across the world. External Analysis PESTLE Zara is a Spanish company hence it will be viable to do macro environmental analysis of the company in their home ground. The report will conduct PESTLE analysis of Spain in order to understand strategic position of Zara. Political PP is running the government of the country and public has rejected for ruling party PSOE in last year election. The country is suffering from various problems like high unemployment rate, high public debt and low GDP growth. Spanish government has implemented austerity measures of €65bn in order to reduce the financial deficit to 3% within next two years. Zara is facing a financial tumultuous period in home ground hence it will be interesting to see effect of austerity measure in their business. Spanish government structure can be understood by the following diagram. (Source: Market Line, 2012a) Economic Research conducted by Marketline shows that annual GDP growth of Spain will be reduced by 1.07% within next one year and other factors like retail sales, domestic consumption and industry output will be decreased by more than 3.5% within next one year. Economic recession has triggered the unemployment rate of the country to 20 year high 24.4%. All these factors are indicating that Zara will face a demand crunch in the home country. Stagnant GDP growth rate of the country can be explained by the following diagram. (Source: Market Line, 2012a) UNCTAD or United Nations Conference on Trade and Development has pointed out that FDI in Spain has decreased from $40.8 to $29.5bn in last two years. Dwindling FDI condition of the country can be understood by the following diagram. (Source: Market Line, 2012a) The country is suffering from increasing inflation rate which is hampering overall growth rate. Fluctuating nature of inflation can be analysed in the following manner. (Source: Market Line, 2012a) Staggering unemployment rate of Spain can be explained by the following diagram. (Source: Market Line, 2012a) Social Government has reformed the existing pension scheme and which can increase savings 3.5% of GDP by 2050. Spanish labour market reform will provide flexibility and competitiveness to retailers ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Strategic management Essay Example | Topics and Well Written Essays - 3000 words - 1”, n.d.)
Strategic management Essay Example | Topics and Well Written Essays - 3000 words - 1. Retrieved from https://studentshare.org/management/1403107-individual-project-in-strategic-management
(Strategic Management Essay Example | Topics and Well Written Essays - 3000 Words - 1)
Strategic Management Essay Example | Topics and Well Written Essays - 3000 Words - 1. https://studentshare.org/management/1403107-individual-project-in-strategic-management.
“Strategic Management Essay Example | Topics and Well Written Essays - 3000 Words - 1”, n.d. https://studentshare.org/management/1403107-individual-project-in-strategic-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Strategic Management
This means that strategic management brings together the mission, objectives, and vision of a firm and develops policies and plans then allocates resolves to allocate resources to the set plans and policies in order to ensure their implementation (Wheelen & Hunger, 2011).
3 Pages(750 words)Essay
Strategic Management
Strategic Management Name: Institution: Strategic Management The success of any organization regardless of its affiliation depends on how it conducts its strategic management. This allows an organization to analyze all the key initiatives that the top management of the company undertakes on behalf of its key stakeholders.
4 Pages(1000 words)Essay
Strategic Management
The purpose of strategic management is to create new and different opportunities for the organisations to sustain in its usually competitive environment. In brief, the notion of strategic management is fundamentally described as the procedure of devising along with executing effective strategies with the intention of supporting an organisation to attain its expected business targets (Nag et al., 2007).
4 Pages(1000 words)Essay
Strategic management
Crisis management plan must be prepared keeping into consideration the overall safety of the strategic planning process. The aim of the strategic management in such needful situations is to enhance the organizational capacity in responding to the crisis and make strategic plans to effectively overcome from the identified obstacles (European Interagency Security Forum, “Crisis Management of Critical Incidents”).
15 Pages(3750 words)Essay
Strategic Management: Strategic Choices
Main products of the company are printers, personal computers, network management software, high end servers etc. Company is operating its business globally in several areas like printing, computing, digital imaging. Beside this, the company is also providing software and services.
4 Pages(1000 words)Case Study
Strategic Management
Strategic management in the public sector is a complex process since there are multiple stakeholders with varying needs and limited resources available. There are various approaches to strategic management in the public sector.
8 Pages(2000 words)Essay
Strategic management
In an article published in the Wall Street Journal on 7 May, 2009 and titled Arbitron, Looking To Make Strategic Investments, Takes Page From Cisco, Ty McMahan wrote about the recent decision that had recently been taken
2 Pages(500 words)Essay
Strategic Management
r changing surroundings, managers need to constantly analyse and decide on the actions that would increase the efficiency of a firm’s operations and enable it to survive the competition. This is where strategic management play a vital role in the organisation’s survival. The
10 Pages(2500 words)Essay
Strategic management
The secretary general stated that Qatar’s education sector was now ready to enter into a strategic partnership so that the institution
1 Pages(250 words)Essay
Strategic Management
Strategic management requires extensive planning in any organization since the company’s future relies on prior set goals and objectives. The planning
8 Pages(2000 words)Essay
Let us find you another Essay on topic Strategic management for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us