Nobody downloaded yet

Strategic management: Samsung - Essay Example

Comments (0) Cite this document
Summary
Strategic Management: Samsung Introduction Samsung Electronics is one of the most valuable technological companies in the world at present. Even though Apple Inc. is considered as the most valuable technology company in the world by many Americans, Asians think that Samsung is eligible for that spot…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Strategic management: Samsung
Read TextPreview

Extract of sample "Strategic management: Samsung"

Download file to see previous pages The presence of Samsung is felt in more than 61 countries at present. More than 200000 employees are working for Samsung at different parts of the world. Even though Apple Inc introduced some of the most modern technologies in mobile phones and tablets, Samsung had answer to every challenge raised by Apple. At present Samsung is believed to be the leader in mobile phone and tablet industry even though competitors such as Apple, Nokia, Sony Erickson are there. Moreover, they are the second largest semiconductor chip manufacturer in the world at present. This paper analyses the business strategies of Samsung with the help of market identification, PESTEL and SWOT analysis. Market Identification American and European markets were the potential markets for MNC’s in the past. However, recent recession caused huge financial problems in these regions and hence MNC’s like Samsung are looking for opportunities in Asian markets at present. It is often said that global wealth is shifting from less densely populated American and European region to the heavily populated Asian region at present. The emergence of India and China like heavily populated countries brought huge opportunities to Samsung. ...
PESTEL Analysis Political Samsung is facing lot of political problems nowadays. Its arch rival Apple has won a legal suit in America against Samsung. An American court has recently declared that Samsung has violated some patents owned by Apple and hence they should give apple a huge amount as compensation. Many people believe that American courts and government are playing political games to stop Samsung from becoming the world’s largest technology company. It should be noted that Samsung’s growth is indigestible to Apple and other American companies. At present Apple Inc. and Samsung are engaged in a fierce battle to capture dominance in global consumer electronics industry. Apple is the second best company in the world at present in terms of market capitalization. They have pushed even Microsoft far behind. The emergence of Samsung as a strong contender to the top spot is causing many problems to Apple Company. Apple succeeded in introducing world’s first touch screen phone (iPhone), at the beginning of 2000. However, Samsung bounced back with a strong reply in the form of Galaxy S2 and S3 series of smart phones. Even though Apple has recently introduced its most modern smartphone ( iPhone 5), early reports show that it failed to cause much problems to Samsung Galaxy S3’s supremacy in the market. Same way, Samsung is the second largest IC manufacturer at present. Many people believe that they may expel Intel from the top spot in near future itself. In short, American companies are facing strong challenges from Samsung at present and American political leaders and government are playing games to stop the progress of Samsung. At the same time, Samsung is ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic management: Samsung Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Strategic management: Samsung Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/management/1403105-individual-project-in-strategic-management
(Strategic Management: Samsung Essay Example | Topics and Well Written Essays - 3000 Words)
Strategic Management: Samsung Essay Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/management/1403105-individual-project-in-strategic-management.
“Strategic Management: Samsung Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/management/1403105-individual-project-in-strategic-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic management: Samsung

Samsung

...? Samsung Thesis ment The change in the marketing strategy of Samsung will lead to a development. Body How is the new marketing strategy effect on the Samsung Company? Samsung as a company has devised the strategic marketing strategy as the new marketing strategy. The aim of using the strategic marketing strategy as the latest strategy is to improve the sale of the brands of the company from a lower percentage of 55%-90%. Alongside this, the company through strategic marketing would wish to create a new market driven strategy and create valuable designs for their customers. Samsung currently capitalizes...
4 Pages(1000 words)Research Paper

Samsung

.... It was reported their global brand campaign, aided by this centralized strategy, increased awareness of their brand by 7.5% between 2000 and 2001 with brand awareness in the US market and preference for Samsung products increasing by 17.7% for the same period. This marketing strategy was also enhanced, by their adoption of the online marketing, to reach more consumers globally. This saw the organization, buy ad space on BusinessWeek.com, Forbes.com, and Fortune.com among others. Finally, they integrated all their media forms to manage their promotions in real time globally and connect all their consumers around the world. Q#4: Do you think Samsung can beat Sony only through aggressive...
4 Pages(1000 words)Case Study

Strategic management of Samsung

...?Strategic management of Samsung Strategic and non strategic decisions Strategic decisions The ansoff market matrix has four alternatives for organisations seeking to grow, and these include market penetration, market development, diversification and product development (Kipley et. al., 2012). Product development is a strategy characterised by introduction of new products in existing markets. Samsung appears to have embraced this strategy wholeheartedly. Samsung is largely known for its sale of electronic products and mobile phones. While the company has diversified into several areas, it is still working...
5 Pages(1250 words)Essay

Human Reource management for Samsung

...? Samsung Strategies of Human Resource M anagement Samsung Strategies of Human Resource M anagement Introduction Samsung is an outstanding company with unique products in the market. However, it is critical for the company to establish effective strategies by ensuring that employees have the right motivation towards work. Employee motivation ensures that workers are fired to give the best output as they exert themselves towards company goals. As many experts highlight, effective management must maintain a balance between the people and the tasks. A good organizational culture will serve to determine the performance of the organization and the relationships existing...
3 Pages(750 words)Essay

Strategic Analysis of Samsung

...decreasing at 56% while 2003experienced a decrease of 51%. Mission and Vision statement Its mission and vision statement, Economic contribution to the nation, priority to human resources, pursuit of rationalism, indicates its existence purpose and propels and gives the company a direction towards growth in the future. Currently, the company's strategic objectives indicate leadership in product development, strong performance, concentration in research and development and universal operation and presence as well as profitability and customer orientation. Samsung has installed strong mission and vision statements as well as good management philosophy that helps it achieve the above...
14 Pages(3500 words)Essay

Samsung

...SAMSUNG - A CASE STUDY. Samsung, which started of selling sugar and textiles 55 years ago and was more of a bit player in the chip markets in the 1980's, is now a global giant with total net sales of $134 billion (2004) and presence in 58 countries with 337 overseas operations with an employee base of 212,000 people worldwide. It has set trends in the memory segments of the market and is a reputed brand for its quality and value for money. The initial struggle the company endured for a share of the emerging markets can be considered to have eventually paid off when we look at the markets and the level of competition in the 80's. The company which always prided in its expertise to customize the product according to the needs... of the...
4 Pages(1000 words)Essay

Strategic management of Apple Inc. and Samsung Group

...Strategic management of Apple Inc. and Samsung Group. Analysis of business strategies Samsung and Apple clearly use very different business strategies and models in their business operations. Both these companies are having very dominant global presence. Apple believes in innovations rather than inventions and those products are very eagerly accepted by customers around the world. Products are of very premium categories. Samsung believes in filling the market with their products. They offer products ranging from premium to middle targeting customers from all categories. Samsung always maintains good mixture of different products. From...
10 Pages(2500 words)Case Study

Samsung Group of Strategic Management

...Strategic Management Table of Contents Table of Contents 2 Introduction3 Analysis of the current internal environment for Samsung Company 4 Strengths 5 Weaknesses 6 Analysis of the Current Competitive environment for Samsung Company 6 Existence of Rivalry among the Competitors of Samsung 7 Threats of Entrants 8 Threats of the Substitute 8 Bargaining Power of the suppliers 9 The Bargaining power of Buyers 9 Description of the potential scenario in the future competitive environment of Samsung Company 9 Outline of Potential strategies to be considered by Samsung Company 11 Description of the three strategies for...
12 Pages(3000 words)Essay

Strategic Management of Apple Inc. and Samsung Group

...Strategic Management of Apple Inc. and Samsung Group Introduction Businesses are established in order to achieve the set goals and objectives in their mission and vision statements. Business owners and managers always ensure that they do not spare any activity and strategy that can make them achieve their set goals and objectives. They often try to adopt strategies that inspire their human resources effectively so that they deliver their ultimate best for the success of the organization. Additionally, they are always keen on any changes in the business environment, which they can use to enhance their success and effective performance. Strategic management, as used in most businesses simply refers to the process of identifying... , because...
11 Pages(2750 words)Assignment

Project innovation management--Samsung

...Project Innovation Management at Samsung Innovation Samsung is the largest electronics company in the world focusing on a diverse number of products ranging from mobile devices to home appliances. The success of this company has come about mainly as a result of the innovative strategies that it has come to adopt. The development of its innovative strategy is conducted in such a way that its management ensures that the strategy can be replicated throughout the company. The ability to replicate innovation throughout the company has allowed it to evolve swiftly towards catering to market demands and has helped Samsung remain relevant as a source of...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Strategic management: Samsung for FREE!

Contact Us