Mandarin Oriental - Essay Example

Comments (0) Cite this document
Summary
Mandarin Oriental History Mandarin Oriental Hotel Group is a medal endearing operator as well as an owner of renowned lavish hotels. The lodge headquarters is in Hong Kong and has numerous branches around the world. According to Travel and Tourism Industry News, the initial name for the hotel was Oriental…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Mandarin Oriental
Read TextPreview

Extract of sample "Mandarin Oriental"

Download file to see previous pages The company begun when it is opened its flagship property in Hong Kong in 1963. The property was known as The Mandarin and developed into a luxurious and reputable hotel. The Mandarin International hotels were formed in 1974. The group intended to spread to the entire Asia (Kotler & Bowen 2006). The strategy was to maintain or expand the standards that had been set by the pioneer branch at Hong Kong (Smith 2010). The company expanded further and acquired property in Bangkok. The Oriental property, which was already a legendary property, was acquired from Bangkok. The management had to facilitate the merger of two strong brands to come up with Mandarin Oriental in the year 1985. From 1990, the company expanded globally and now operation in many countries (Kotler & Bowen 2006). When MOHG was launched the company publicly in Hong Kong stock exchange, there was a need for the company come up with a symbol that represented the image of the company’s elegance (Smith 2010). The elegance of the symbol would become crucial in representing the image and the charm of the group (Hiebing &Cooper 2004). The company came up with a logo through a recognized design house called Pentagram (Thompson & Martin 2005). The logo took the design of a fan. It is one of the most recognized logos in the world when it comes to the tourism industry (Thompson & Martin 2005). The company encourages all the Mandarin Oriental hotels to come up with their own unique fans to reflect their own individuality (Dobson & Starkey 1993). Each hotel is adjusted to the environment it is located and represents the goals of the company in the local environment. The company places value in originality and is keen to ensure that each branch established a connection with its local market (Smith 2010). Mission and vision The company has a vision of attaining acknowledgement as the world’s most excellent lodge grouping. It has an intention of satisfying and delight their customers (Kotler & Bowen 2006). According to Ettdgui, the company aims at escalating the operational accommodation to 10,001. The company is committed to making difference continually (Kotler & Bowen 2006). The company aims at improving to maintain its market share and revenues. According to Mandarin Oriental Hotel Group (2009), the company is committed to making a difference through employee development programs. The mission demonstrates the uniqueness of the company in terms of its approach to the target market and to remain competitive. Objectives and the Future of MOHGs The company is targeting to understand the guest’s needs by paying attention to their requests and responding with accuracy and precision (Smith 2010). MOHG hopes to be able to deliver products and services that meet the customer expectations (Thompson & Martin 2005). The company is emphasizing on accountability and sharing of responsibility in order to achieve its goals in an atmosphere of teamwork (Dobson & Starkey 1993). The future of the company as indicated its goals is to remain a market leader through training and career development (Hiebing &Cooper 2004). The company has an interest in surpassing the customer expectation through creating an experience (Dobson & Starkey 1993). The company has singled out creativity and innovation as prerequisites to remaining at the helm of the hotel and tourism industry in the world (Thompson & Marti ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Mandarin Oriental Essay Example | Topics and Well Written Essays - 4000 words”, n.d.)
Mandarin Oriental Essay Example | Topics and Well Written Essays - 4000 words. Retrieved from https://studentshare.org/management/1402883-strategic-management
(Mandarin Oriental Essay Example | Topics and Well Written Essays - 4000 Words)
Mandarin Oriental Essay Example | Topics and Well Written Essays - 4000 Words. https://studentshare.org/management/1402883-strategic-management.
“Mandarin Oriental Essay Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.org/management/1402883-strategic-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Mandarin Oriental

Spice-Trail Oriental Condiments and Relishes

...? Spice-Trail Oriental Condiments and Relishes Contents Spice-Trail Oriental Condiments and Relishes Contents 2 Introduction 3 The position of Spice-Trail 3 The opportunities for culture change 6 The Leadership approach 7 The change and Leadership process 9 Reference 11 Bibliography 11 Introduction The Spice Trail Oriental Condiments and Relishes was set up in way back in 1992 by a group of six friends, Pritpal Ghuptra, Kim Fung, Mehwish Nagi, Paul, Usmann Adid and Sarah Bowers. With much research they finally decided to start its business of spice. In 1992 the company secured financial baking with one of the investment bank. The company employed seven operatives to look after the site...
8 Pages(2000 words)Assignment

Entry of Mandarin Oriental the Russia Hotel Market

...? ENTRY OF MANDARIN ORIENTAL HOTELS IN THE RUSSIAN HOTEL MARKET Insert Insert Grade Insert Terms of Reference In recognition of the importance of internationalization in the current hotel industry, this report evaluates the option of entry into the Russian market by a selected hotel in the United Kingdom. It uses critical analysis tools to establish the potentiality of investing in the Russian market by looking at factors such as the external environment, competition and other advantages as proposed by Dunning’s eclectic theory. This is for the purpose of recommending the suitability of venturing into the Russian market. Synopsis This report begins by looking at the international hotel market with a...
10 Pages(2500 words)Essay

The ways of promotion 5 specific franchised hotels (Hilton, SolMelia, Marriott, Mandarin Oriental, Jumeirah) through technology

.... The weaknesses include the lack of comparative data. Comparative data includes comparing the hotel bookings between two competing hotels in one location or community. The literature does not mention the effect of implementing the social networking sites advertising, in terms of the sales increase or net profit increase. 4. Mandarin Oriental Hotel. Ways that in general the hotel franchised use to promote its business in terms of technology. A survey conducted shows that the Mandarin Oriental Hotel group is one of the top hotel choices in Asia (Miltenburg, 2005, p. 148). Mandarin Oriental markets its hotel services using a unique slogan....
20 Pages(5000 words)Literature review

Analysis of an Oriental Poem - Nature

...Analysis of an Oriental Poem - Nature Oriental Poem - Nature For the discussion, and critical analysis of short poem under the “Orient” category and reflecting Oriental Philosophy, the following poetic creation: Nature by a poet form the Middle East (Persia). It is a poem of Mathnawi or Masnavi style which is normally poetry written in rhyming couplets. Research has shown that it originated from an Iranian form of popular poetry and oration style around the 4th - 10th century. The name is Persian and is not Arabic as some literature enthusiasts and researchers claim. The subject is usually one out of the three stimulating themes heroic, romantic, or religious. Some...
3 Pages(750 words)Essay

Mandarin Oriental Group Case Study

...Mandarin Oriental Group Introduction In order to conduct strategic analysis, the researcher has selected Mandarin Oriental Group as sample organization. In the strategic audit, the researcher will analyze business position of Mandarin Oriental Group in context to issues like mission / current objectives, power / interest matrix of stakeholders, existing strategies, resource auditing, macro environmental analysis, industry forces, opportunity & threat appraisal etc. Before going to the main discussion, the researcher will brief about business background the company in order to develop background for further discussion. Business...
16 Pages(4000 words)Essay

Mandarin Oriental Group case study - Assignment

...Mandarin Oriental Group Table of Contents Table of Contents 2 A. External Environmental Factors 3 B. Possible Strategy 4 Question 2 4 Reference List 6 Question-1 A. External Environmental Factors Mandarin Oriental Hotel Group (MOHG) is being used as sample organization in previous research work. On the other hand, MOHG belongs to luxury hotel and hospitality industry and it offers luxury hotel services across the world (Mandarin Oriental, 2014). Therefore, the researcher will focus on luxury hotel and hospitality industry as the area of discussion. Seminal research works of Akan et al (2006) and Allio (2005) reveals the fact that PEST,...
4 Pages(1000 words)Assignment

Images of an "Oriental Other"

...1111 words “Oriental Others Persian Prince Case Orientalism is a very specific, but a very timely subject of concerns. When the colonialists’ countries had started to lose their real territorial powers on colonized lands, they had started to pay more attention on other methods of keeping hierarchical relationships between masters and subordinated territories. “A creation of the image of ideal others” in order to “subdue easier”, as famous scholar on Orientalism Edward Said puts it, is not a currently invented thing: for hundreds of years not realistic images of subdued cultures have been stereotyped through art and literature on purpose and with a view of specific political goals (Said...
4 Pages(1000 words)Assignment

Transitive unaccusative1 verb constructions in Mandarin

...1. Introduction This paper investigates the transitive unaccusative1 verb constructions in Mandarin. In Mandarin exits a type of constructions in which the verb is an unaccusative verb but used in a transitive way. pengyou lai le. → Wo lai le pengyou. Friends came Prt I came Prt friends. (My friends came.) fuqin si le. → name si le fuqin. Father died Prt Tom died Prt father. (Tom’s father died.) qianbi diao le...
6 Pages(1500 words)Essay

Mandarin Oriental Bangkok Human Resource Management Practices

...Mandarin Oriental Bangkok Human Resource Management (HRM) Practices Analysis and evaluation of Compensation Components (direct, indirect, non-financial) Direct Financial Benefits Waiter F&B Manager Wage / Salaries $275/ Month $1100/ Month Service charge $550 - 700/ Month $550 - 700/ Month Tips $150 - 250/ Month $150 - 250/ Month Indirect Financial Benefits Waiter F&B Manager Discounts on food and beverages at any Mandarin Oriental in the world except one in Bangkok. Discounts on food and beverages at any Mandarin Oriental except one in Bangkok. Hotels stay at employees rate at $100 /night at any Mandarin...
8 Pages(2000 words)Essay

Innovative Approaches in Mandarin Language

...Innovative Approaches in Mandarin Language 1. Introduction Learning is a process in which students get an understanding about any specific field of life (Gravells & Simpson 2010; Beere & Gilbert 2010). If we talk about Mandarin, the standard Chinese language, we can say that students belonging to those countries where Mandarin is not used as the academic language find it very difficult to understand the material being taught in the class. It happens because those students are not much familiar with the vocabulary and grammar rules Mandarin. This problem needs to be resolved because it affects the academic life of many students. In this paper, we will talk about the...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Mandarin Oriental for FREE!

Contact Us