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Managing Change and Creativity in Organizations - Lab Report Example

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The researcher of the current paper states that the aim of this report is to exemplify the significance of change and innovation within the organizations. The report will stress on the biggest challenges that companies are facing to incorporate innovation and creativity…
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Managing Change and Creativity in Organizations
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Download file to see previous pages Apple Inc. is an American company which manufactures and sells consumer electronic goods. The company is presently headquartered at California, USA (Yahoo Finance, n.d.). The company was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak in the year 1970. The company has a wide range of products such as desktop computers, laptops, mobiles, and different application software. Together with the subsidiaries the company also manufactures and sells various portable applications. Some of the bestsellers of the company are mobile communication devices portable music players, and several other gadgets. In addition, iPod, iPad, and iPhone are also creations of Apple. The company also has a sturdy presence in the software field. The software segment includes operating systems such as Mac OS and other utility and productivity applications like Quick time player, I-work and logic studio among others (Apple Store, n.d.). The company has a global presence and operates with more than 370 stores. It has a workforce of 20,000 people. Apple mainly distributes its product through whole-sellers, retailers and Apple-owned exclusive stores. Some of the major competitors of the company are Hewlett Packard, Dell, Google and Research in Motion Limited (NASDAQ, 2012). On the other hand, companies such as Lenovo, Compaq, Toshiba, and Hitachi are also considered as the circumlocutory competitors of the company. 
Change management can be attributed as one of the key responsibilities for each employee, executives, and managers of an organization. The leadership, execution and managing organizational change is therefore considered as one of the central factors for an organization’s success. Change is an obvious factor in every aspect of personal life, society, and organization. However changes are constant in an organization, but most of the changes are gradual and unplanned (Burke, 2010, p.1). Moreover, society always looks for some changes and therefore queries such as when, how and by what ways changes will occur are prevalent (Lewis, 2011, Introduction). Now in the organizational perspective change serves as the method by which important amendments are addressed. Apple also goes through organizational changes. The changes come in the form of strategy change or changes in the management. Sometimes rules and regulation of the organization also change. For example, in the recent past, Apple has gone through a series of changes in the form of policy modification, philosophical changes, organization’s rule of law, and also changes in the governance. The major change in Apple has taken place recently when John Browett, the senior vice president of the retail division and Scott Forstall, the senior vice president of iOS software left the organization. On the other hand, Jony Ive will take charge of leading the human interface across the organization. ...Download file to see next pagesRead More
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