Strategic Management Analysis of Starbucks - Essay Example

Comments (0) Cite this document
Summary
Table of Contents Table of Contents 1 INTRODUCTION 2 EXTERNAL ENVIRONMENT ANALYSIS 3 CRTIQUE 8 BARGAINING POWER OF BUYER (High) 10 BARGAINING POWER OF SUPPLIER (Low) 11 THREAT OF NEW ENTRANTS (High) 11 THREAT OF SUBSTITUTE (Moderate) 11 COMPETITION RIVALRY WITHIN INDUSTRY (HIGH) 11 COMPETITORS ANALYSIS 12 CRTICAL EVALUATION 12 STRATEGIC GROUP 13 ANALYSIS OPPORTUNITIES AND THREATS FOR STARBUCKS IN CHINA 15 CRITIQUE SUMMARY 17 CRITICAL SUCCESS FACTORS 18 STARBUCKS INTERNAL ANALYSIS 22 THRESHOLD RESOURCES AND COMPETENCIES 22 DISTINCTIVE RESOURCES AND COMPETENCIES 22 VALUE CHAIN AND VALUE NETWORK ANALYSIS 25 STARBUCKS’ STRENGTHS AND WEAKNESSES MATCHING THE OPPORTUNITIES AND THREATS IN THE EXTER…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.1% of users find it useful
Strategic Management Analysis of Starbucks
Read TextPreview

Extract of sample "Strategic Management Analysis of Starbucks"

Download file to see previous pages The scope of this report has been limited to the exploring the strategic fit of the Starbucks in the International segment and the market selected for the purpose is China. The reason for this is Starbucks being declared a success story in China in contrast to other entrants’ failure (Szabo, 2012). Starbucks’ world revolved around coffee, in fact premium coffee. Broadly, Starbucks’ operations can be categorized in three domains that are: United States (“US”), International, and Global Consumer Products Group (“CPG”) (Rein, 2012). Along with premium coffee servings, Starbucks offers tea beverages and fresh food with large variety in their store (Rein, 2012). Operations (under company owned or licensed store) are under their flagship brand of Starbucks with other portfolio components include: Tazo ® Tea, Seattle’s Best Coffee ®, and Starbucks VIA ® Ready Brew (Rein, 2012). Starbucks entered in China in the year 1998 with its first store in Taipei, Taiwan (Starbucks Newsroom, 2012) and currently it holds more than 570 stores in 48 cities (Wang, 2012). Chinese market has been dominated by tea drinking habits and it was an exception considered that Chinese welcome bitter and expensive drink of Starbucks (Szabo, 2012). On contrary to this notion, China has become Starbucks biggest market after US (Szabo, 2012), hence, made scope of the study. EXTERNAL ENVIRONMENT ANALYSIS China has taken driving seat of the world’s economic van. Businesses to achieve the status of being global take China on the checklist of success foremost. Chinese external environment is discussed below: PESTEL ANALYSIS RANKING ( from 1to 5 with 1 rating least and 5 rating best) ENVIRONMENT RANK COMMENT POLITICAL China is politically driven by capital state model but the country has mixed in its recipe the success driving elements of capitalism as well as socialism (The Economists, 2012). The democratic system of China is more flexible than US and has been providing leadership more adaptable to growing challenges of the world (Li, 2011). More importantly, US-China relations are constantly growing vertically as well as horizontally (U. S. Department of State, 2012). It has been rated 4 out of 5 for overall positive conditions China mainly to support the business environment. Moreover, since the country has managed to transform the power war with super power China chances of any further discrepancy in this environmental factor is least expected. ECONOMIC Economically it’s enough to state that China is everywhere in the air. Though growth momentum has declined and expected to further slowdown, still the prospects are most attractive to big giants like Wal-mart, Siemens, Air France KLM, and Daimler etc (China Daily, 2012). Highest GDP average growth rate among BRIC countries (Global Sherpa, n.d.). Controlled CPI to 2.8% after going high to 5.5% in year 2011 (OECD, 2012) ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Management Analysis of Starbucks Essay”, n.d.)
Strategic Management Analysis of Starbucks Essay. Retrieved from https://studentshare.org/management/1402182-strategic-management-analysis
(Strategic Management Analysis of Starbucks Essay)
Strategic Management Analysis of Starbucks Essay. https://studentshare.org/management/1402182-strategic-management-analysis.
“Strategic Management Analysis of Starbucks Essay”, n.d. https://studentshare.org/management/1402182-strategic-management-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic Management Analysis of Starbucks

Strategic management analysis. Starbucks

...? Strategic Management Analysis Table of Contents The Objectives and Aims of this Paper 3 History of Starbucks 3 The Coffee House Market in the United States 4 Macro-Environment Evaluation of Starbucks Coffee Company Using the PESTEL Analysis Model 5 Political 5 Economic Factors 6 Social 7 Technological 8 Environmental Factors 9 Legal Factors 9 Conclusion of the Micro-environmental Analysis of Starbucks Company 10 Starbucks Micro-environmental Analysis using the Porters Five Model 10 The Threats and Opportunities Available to Starbucks Based on the...
18 Pages(4500 words)Essay

Strategic management analysis of Starbucks

...? Strategic Management Analysis Table of Contents Table of Contents 2 Introduction 3 Starbucks: A Brief Overview 3 TASK A – Market Environment Analysis 4 Micro Environment Analysis 4 Macro Environment Analysis 5 TASK B – Starbucks Strategic Analysis 7 Organizational Analysis 7 Firms Resources 9 Capabilities 9 Core Competencies 9 TASK C – Strategic Fit Analysis 10 SWOT Framework 10 References 12 Introduction Billions of people around the world, everyday walk inside the Starbucks store to have a cup of...
11 Pages(2750 words)Assignment

Strategic Analysis: STARBUCKS

...focus on new product and service model development, the company removes risk from the market in the event of changes in consumer demand by diversifying brand presence in the country. This should be considered a strategic best practice that could be benchmarked for proactive external market analysis. 10. The corporate brand identity and personality The most fundamental aspect of business success for Starbucks is the level to which consumers believe in the credibility, expertise and competency of the corporate brand. Under the existing premiumization strategies, Starbucks has managed to convince consumers that its products and services are superior and can...
12 Pages(3000 words)Essay

Strategic Management Analysis - Starbucks in US

...? Starbucks in United s Strategic Management Analysis [Pick the Contents List of Figures 3 List of Tables 3 Introduction 4 2.Task A 4 2.1PESTLE Analysis 4 2.1.1 Political Analysis 4 2.1.2 Economic Analysis 5 2.1.3 Social Analysis 6 2.1.4 Technology Analysis 6 2.1.5 Environmental Analysis 6 2.1.6 Legal Analysis 7 2.2Five Forces Analysis 7 2.2.1Threats of New Entry 7 2.2.2Consumer’s Buying Power 7 2.2.3Supplier’s Power 9 2.2.4Threats of Substitutes & Rivals 10 2.3Critical Success Factors 10 2.4Opportunities & Threats 11 3.Task B 12 3.1Value Chain 12 3.2 Value Network 13 3.3 Competitive Advantages & Core Competencies: Evaluation 14 3.4 Summary of Task B: Strengths and Weaknesses 15 4 TASK C: Strategic Fit Analysis 16 5 Conclusion... expected to...
11 Pages(2750 words)Essay

Strategic Management Analysis

...?Strategic Management Analysis Table of Contents Strategic Management Analysis Table of Contents 2 0 Introduction 4 2.0 Task A 5 2 PESTEL Analysis 5 2.1.1 Political Aspects 5 2.1.2 Economical Aspects 5 2.1.3 Social Aspects 6 2.1.4 Technological Aspects 7 2.1.5 Environmental Aspects 7 2.1.6 Legal Aspects 7 2.2 Five Forces Analysis 8 2.2.1 Threat of New Entrants 8 2.2.2 Bargaining Power of Suppliers 8 2.2.3 Bargaining Power of Buyers 8 2.2.4 Threat of Substitute 9 2.2.5 Rivalry 9 2.3 Critical Success Factors 10 2.4 Opportunities and Threats 11 2.5 Summary of Part A 13 3.0 Task B 14 3.1 Value Chain...
17 Pages(4250 words)Assignment

Business Strategic Management Executive Summary of Starbucks

...Starbucks Strategic Analysis Issue: For Starbucks to provide high satisfaction, keeping it aligned with the active diversification (geographical and product), which will help them maintain their premier image and competitive advantage. External Analysis: The Porter’s five force model- (1) Threat of substitutes: substituting coffee completely is a rare possibility but independent coffee shops which served wine, beer and liquor along with the coffee may pose a threat, and bagel and donut shops do pose as a threat. (2) & (3) Threat of new entrants and existing competition: Since Starbucks has already built a positive image; a new entrant...
2 Pages(500 words)Essay

Starbucks Company: strategic management

...seeking external funding. One of the key regions that attracted high profitability for Starbucks is the North American region with a percentage of up to 11, which also included a significant increase in store sales. Based on this, Starbucks attributed its CAP segment results from the company’s rapid growth rate with the opening of stores in far regions such as China and Japan hence translating to a solid performance track. Therefore, the expansion into far markets has served as an advantage to the company and also predicts is growth. Strategic management technique analysis of Starbucks Essentially, Starbucks...
5 Pages(1250 words)Research Paper

Strategic Position of Starbucks

... December 2014] Kotler, P and Keller, K.L., 2011. Marketing Management. 14th ed. New Jersey: Prentice Hall. Larson, R., 2008. Starbucks a Strategic Analysis: Past Decisions Future Options. Rhodes Island: Brown University Economics Department. Lee, H.L., Duda, S., LaShawn, J., Mackwani, Z., Munoz, R. and Volk, D., 2007. Starbucks Corporation Building a Sustainable Supply Chain. [online] Available at: starbucks-corporation-building-a-sustainable-supply_chain> [Accessed 29 December 2014] Lee, K., 2012. Starbucks Coffee. [online] Available at: [Accessed 29 December 2014] MarketLine, 2014. Starbucks Corportation. Market Line. London: MarketLine... the Caffeine Crash: A Strategic Analysis and Recommendations for Starbucks. University Honors in...
12 Pages(3000 words)Essay

Strategic Marketing Analysis for Starbucks

...Strategic Marketing Analysis for Starbucks Introduction Marketing is an integral element in any organization’s lifecycle since it is from this element that potential clients get to understand the products and services that are offered by the firm as well as familiarize themselves with the image of the company. Organizations spend millions of dollars annually in marketing exercises to sell their image to the public so as to create a formidable rapport for the firm in order to earn a competitive edge in the market environment. The essay is aimed at analyzing the marketing structure and strategy of Starbucks to elaborate the strategies that it employs that has led to its...
5 Pages(1250 words)Essay

The Science Of Climate Change

22 Pages(5500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Strategic Management Analysis of Starbucks for FREE!

Contact Us