Nobody downloaded yet

The market entry strategies for a Logistics firm based in Germany - Essay Example

Comments (1) Cite this document
Summary
In the study "The market entry strategies for a Logistics firm based in Germany" a comprehensive analysis of the best know market entry strategies followed by the companies around the world would be done.The analytical tools that are used for right market selection would be discussed too in this study. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
The market entry strategies for a Logistics firm based in Germany
Read TextPreview

Extract of sample "The market entry strategies for a Logistics firm based in Germany"

Download file to see previous pages Exporting involves marketing and sales of products which are produced domestically but send to other countries for sales. This is a very traditional method which helps in selling and earning revenue of those products which can be produced in adequate amount in the country. As in exporting the goods are produced in the home country, so the investments related to foreign production are not required (Hisrich 198). In case of exporting, most of the expenses are incurred for marketing. Exports are of two types: a) direct export, and b) indirect export. Direct exports works best when the volume of goods to be exported is small. It involves direct sales of goods to other countries without any intermediaries. While in case of indirect export the export takes place through intermediaries. Control over the product does not remain with the exporter (McDonald, Burton, and Dowling 208; Kotabe, and Helsen 299).
Advantages
1. The foreign market and the representatives can be chosen.
2. The trademark, goodwill, patent rights can be protected.
3. Rate of sales is higher.
Disadvantages
1. The start-up cost is higher and the risk is also higher.
2. Requirement of information is also higher in case of exports.
3. Marketing the products requires longer time.
Licensing
Licensing agreements developed by the firm allows the foreign firm to either develop or market the product of the company for a specific time period. In this case, the licensor is the home country provides limited resources and rights to the licensee to the host country. These rights include managerial skills, patents, technology or trademarks for making it possible for the host country to manufacture or market the products (Doing Business Internationally 13). The licensor may take onetime payment, royalty payments, or technology fees. Since this is considered as the mode of entry, so the transference of information in between the licensee and the licensor is strong and the decision of developing the license also strongly depends on the government of the home and host country’s governments (Hoskisson 282; Kotabe, and Helsen 301). Advantages 1. Achieve additional revenue for technical knowledge and services. 2. Can be expanded rapidly as not much risks involved. Disadvantages ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The market entry strategies for a Logistics firm based in Germany Essay”, n.d.)
The market entry strategies for a Logistics firm based in Germany Essay. Retrieved from https://studentshare.org/management/1402107-an-evaluation-of-the-different-market-entry
(The Market Entry Strategies for a Logistics Firm Based in Germany Essay)
The Market Entry Strategies for a Logistics Firm Based in Germany Essay. https://studentshare.org/management/1402107-an-evaluation-of-the-different-market-entry.
“The Market Entry Strategies for a Logistics Firm Based in Germany Essay”, n.d. https://studentshare.org/management/1402107-an-evaluation-of-the-different-market-entry.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
be
bernitaschmidt added comment 1 year ago
Student rated this paper as
I didn’t know how to start my text. "The market entry strategies for a Logistics firm based in Germany" helped me out a lot! Especially the list of first sentence was valuable.

CHECK THESE SAMPLES OF The market entry strategies for a Logistics firm based in Germany

EliteClean International Logistics Strategies

...persons available for work on any particular day, then overtime work may have to be considered. References Chopra, S and Meindl, P. (2007). Supply chain management: Strategy, Planning and Operation. New Jersey: Pearson. Christopher, M and Towill, D.R. (2000). Supply chain migration from lean and functional to agile and customised. Supply Chain Management: An International Journal: 5(4), p. 206-213 Christopher, M. and Towill, D.R. (2002). Developing Market Specific Supply Chain Strategies., International Journal of Logistics Management: 13(1), p. 1-14 Handfield, R.B., Monczka, R.M., Giunipero, L.C. and Patterson, J.L. (2009). Sourcing and supply...
11 Pages(2750 words)Essay

Foreign Market Entry Plan

...?Foreign Market Entry Plan Table of Contents Foreign Market Entry Plan Table of Contents 2 Audit of the Foreign Market’s Environment 4 PESTEL Analysis 4 Political 4 Economic 5 Socio-Cultural 6 Technological 6 Environmental 7 Legal 7 Marketing Plan 8 Segmentation 8 Targeting 9 Positioning 9 Marketing Mix 10 Product 10 Price 11 Place 11 Promotions 11 People 12 Process 12 Physical Evidence 12 Marketing Budget 13 14 References 15 Audit of the Foreign Market’s Environment The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various...
11 Pages(2750 words)Essay

Entry Strategies and Globalization

...or subsidiary, by using traveling export sales representatives, and by establishing a domestic export department or division (Kotler, 2003). Exporting is the less risky of the market entry strategies because a firm does not have to invest in a lot resources to achieve market penetration. The second major market entry strategy is licensing. Licensing can be defined as the granting of permission to use intellectual property rights, such as trademarks, patents or technology, under defined conditions (Investorwords, 2011). In this arrangement the licensor gains entry at little risk, while...
2 Pages(500 words)Essay

Entry into Chinese Market

...restrictions particularly in the retail sector. The foreign firms for their part are enticed by the huge population of China and how they can be tapped as a huge customer base. “Most of the world’s major global retail firms are desperate to grab a slice of the world’s largest and most rapidly growing emerging market” (Gamble, 2006). In addition, the sizable sections of this population have high purchasing power. As the Chinese economy as a whole, is improving optimally, it has resulted in the accentuation of its citizens’ purchasing power, and for the retail firms including Pesco, this can be huge advantage. Because of this favorable business environment...
5 Pages(1250 words)Case Study

Market Entry Strategies

...? Market Entry Strategies Introduction A typical start up firm has limited marketing abilities with no base and lack of formalized marketing planning that inhibits its entrance. Unlike other older firms, new firms suffer from various liabilities that are characterized by beings small, new, uncertainties and turbulence. According to Elie and Ozge (2008), companies who enter the market first get significant and a sustainable market share than late entrants in the same market. Gwendolyn (2008) also supports that late entrants have the possibility of succeeding by adopting distinctive positioning and marketing strategies that propel them to become the market leader. New entrants can take advantage of the gaps in the market and develop... ...
10 Pages(2500 words)Essay

Global Market Entry Strategies

...with their customers, suppliers, and other business partners to save time and capital. Such alliances often become long-term partnerships provided the partners are able to adjust to each other's needs. And it may bring to the firm specialized competencies, relatively stable and sophisticated market outlets that help in honing its products and services, or stable and flexible supply sources. The adoption of a particular strategy by the company depends on a range of factors like, economic, political, social, legal or cultural environment prevailing in the country at the time of entry. At the same time, company can enter into international turf depending upon the available...
12 Pages(3000 words)Essay

Market Entry Strategies

...the skills to deal with the beauty products. They must have the knowledge regarding the different issues of the customers and then offering the best of products. The company should have a specific customer relation department to handle the queries of the customers after post sales of the products. This will create a positive impact on the customers that they are on safe hands and their queries or problems are handled effectively. References Allen, M. 2006. Analysing the Organizational Environment. UK: Select Knowledge Limited. Henry, A. 2011. Understanding Strategic Management. New York: Oxford University Press. Pahl, N., Richter, A. 2009. Swot Analysis - Idea, Methodology and a Practical Approach. Germany: BoD –...
10 Pages(2500 words)Case Study

Entry Strategies and Exporting

...the case, before a firm ventures into the import export business, they needs must carefully asses the disadvantages and advantages. The firm in question is interested in the latter model since the decision to export is one that has been done deliberately and indeed the primary objectives of these paper are geared towards establishing the strategic suitability of this particular firm to gain ingress into the international market by considering the firms internal environment in the context of the prevailing international conditions. M and W can explore several entry strategies since there is no right or wrong one and the...
14 Pages(3500 words)Essay

Market Entry Stratagies

...locations of marks the success determination points of business. References Dickie, M. (2005, Oct 19). Starting A Walk on The Wide Side Going Global Strategy: For Some Companies, Becoming International Is A Necessity Not A Choice, Says Mure Dickie: [Surveys Edition] The Financial Times Limited, London (Uk), Retrieved From Http://Search.Proquest.Com/Docview/249676091?Accountid=34899 Delios, A., & Henisz, W. J. (2003). Political Hazards, Experience, And Sequential EntryStrategies: The International Expansion Of Japanese, Wiley Periodicals Inc., Chicago, 1153-1164, 2003, Nov 2003. Firms, 1980-1998. Strategic Management Journal, 24(11), 1153-1164. Retrieved from...
3 Pages(750 words)Research Paper

Global Market Entry Strategies

...Global market entry strategies YourFirst YourLast Global Market Entry Strategies What is the amount of equity being invested by Volvo in the joint venture in China? 45% stake 2. What will be the benefits of the alliance to the Swedish Volvo? a) help the Volvo group to enter the Chinese market, which is the worlds largest market for trucks, with a total market for heavy trucks equivalent to the European and North American markets combined 3. What will be the benefits of the alliance to the Chinese Dong Feng? a) The Dongfeng brand will become a global brand 4. What...
1 Pages(250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The market entry strategies for a Logistics firm based in Germany for FREE!

Contact Us