We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The market entry strategies for a Logistics firm based in Germany - Essay Example

Comments (1) Cite this document
In the study "The market entry strategies for a Logistics firm based in Germany" a comprehensive analysis of the best know market entry strategies followed by the companies around the world would be done.The analytical tools that are used for right market selection would be discussed too in this study. …
Download full paperFile format: .doc, available for editing
Polish This Essay94.5% of users find it useful
The market entry strategies for a Logistics firm based in Germany
Read TextPreview

Extract of sample
"The market entry strategies for a Logistics firm based in Germany"

Download file to see previous pages Exporting involves marketing and sales of products which are produced domestically but send to other countries for sales. This is a very traditional method which helps in selling and earning revenue of those products which can be produced in adequate amount in the country. As in exporting the goods are produced in the home country, so the investments related to foreign production are not required (Hisrich 198). In case of exporting, most of the expenses are incurred for marketing. Exports are of two types: a) direct export, and b) indirect export. Direct exports works best when the volume of goods to be exported is small. It involves direct sales of goods to other countries without any intermediaries. While in case of indirect export the export takes place through intermediaries. Control over the product does not remain with the exporter (McDonald, Burton, and Dowling 208; Kotabe, and Helsen 299).
1. The foreign market and the representatives can be chosen.
2. The trademark, goodwill, patent rights can be protected.
3. Rate of sales is higher.
1. The start-up cost is higher and the risk is also higher.
2. Requirement of information is also higher in case of exports.
3. Marketing the products requires longer time.
Licensing agreements developed by the firm allows the foreign firm to either develop or market the product of the company for a specific time period. In this case, the licensor is the home country provides limited resources and rights to the licensee to the host country. These rights include managerial skills, patents, technology or trademarks for making it possible for the host country to manufacture or market the products (Doing Business Internationally 13). The licensor may take onetime payment, royalty payments, or technology fees. Since this is considered as the mode of entry, so the transference of information in between the licensee and the licensor is strong and the decision of developing the license also strongly depends on the government of the home and host country’s governments (Hoskisson 282; Kotabe, and Helsen 301). Advantages 1. Achieve additional revenue for technical knowledge and services. 2. Can be expanded rapidly as not much risks involved. Disadvantages ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The market entry strategies for a Logistics firm based in Germany Essay”, n.d.)
The market entry strategies for a Logistics firm based in Germany Essay. Retrieved from https://studentshare.org/management/1402107-an-evaluation-of-the-different-market-entry
(The Market Entry Strategies for a Logistics Firm Based in Germany Essay)
The Market Entry Strategies for a Logistics Firm Based in Germany Essay. https://studentshare.org/management/1402107-an-evaluation-of-the-different-market-entry.
“The Market Entry Strategies for a Logistics Firm Based in Germany Essay”, n.d. https://studentshare.org/management/1402107-an-evaluation-of-the-different-market-entry.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
bernitaschmidt added comment 3 months ago
Student rated this paper as
I didn’t know how to start my text. "The market entry strategies for a Logistics firm based in Germany" helped me out a lot! Especially the list of first sentence was valuable.
Market Entry Strategies
The market entry always contains three market entry decisions that are; where to enter, when to enter and how to enter. There are numerous modes of new entries to choose from, which include joint venture, franchising among other methods. The choice of entry modes are largely determined by risk assessment, the level of control, expansion strategy and the return on investment in the new market.
10 Pages(2500 words)Essay
Global Market Entry Strategies
Though it came as a pleasant surprise for the company, but it helped the company in gaining wide publicity and improved the credibility ratings of its products. In fact, this national recognition proved far more advantageous than the number of marketing communication campaigns taken up by the company in the past.
12 Pages(3000 words)Essay
Entry Mode in the Chinese Car Industry
To serve customers outside domestic market, a firm needs to choose the best entry mode to penetrate the foreign market. Proper selection of the entry mode to a particular foreign market is important for a firm and it has been identified as a "frontier issue" in international marketing (Wind and Perlmutter, 1977; Anderson and Gatignon, 1986:2).
26 Pages(6500 words)Essay
Expand online ASOS retailing into France Market
Modified Traditional Marketing Strategies: Finally, ASOS will have to integrate traditional marketing strategies too. For example, starting with a small line of products, it has to expand its line
14 Pages(3500 words)Essay
Reverse logistics
This consumerism comes with a cost. A report issued by WWF International and the Global Footprint Network indicates that within 43 years, our
61 Pages(15250 words)Essay
Entry strategy of IKEA in to Brazil
This is achieved by employing cost cutting solutions that do not affect the quality of the product. IKEA through its various marketing strategies has created a steady demand for its products. The company also prides itself in
6 Pages(1500 words)Essay
Business Logistics
Based on the establishment of two household brands; Jaguar and Land Rover, the company has been in operations for a period of more than 60 years.
10 Pages(2500 words)Essay
Entry Strategies and Exporting
This has resulted in high profits and numerous other benefits; however it appears the firm has reached a saturation point and it cannot reasonably expect to achieve any significant growth in
14 Pages(3500 words)Essay
Global Market Entry Strategies
What problems is the joint venture facing in China? The heavy-truck market has been hit by Beijings efforts to tamp down on mining and property
1 Pages(250 words)Case Study
Market Entry Strategies for a Fast Food Company
It is critical for businesses to develop strategies of which products are needed in the market and how to develop these markets. Similarly, it is essential for companies to determine strategies for analyzing the geographical markets that would be worth pursuing and how best to enter these markets.
21 Pages(5250 words)Essay
Let us find you another Essay on topic The market entry strategies for a Logistics firm based in Germany for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us