Nobody downloaded yet

Small-Cale Chinese Restaurant in Hatfield - Dissertation Example

Comments (1) Cite this document
With the aim to improve customers’ satisfaction at small-scale Chinese restaurants in Hatfield,the objectives have been achieved analysis of qualitative data gathered specifically for this study.Data was gathered from the diners at two hotels – one fine dining and one casual…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Small-Cale Chinese Restaurant in Hatfield
Read TextPreview

Extract of sample "Small-Cale Chinese Restaurant in Hatfield"

Download file to see previous pages They compare the perceived benefits received against the perceived costs in terms of sacrifices they make. If they are not treated fairly, the perceived customer value is not derived. The study also finds that the two restaurants under study have their own restaurant management methods. One has an authoritative structure with formal procedures and policies while the other nurtures a culture of service, with its roots in the Chinese culture, characterized by guanxi and harmony. Both have created their own points of differentiation. One thrives on food quality and the other on service quality. The study concluded by recommending that restaurants should adopt experiential marketing which would enable evaluating and understanding customers’ point of view, their expectations and perceptions. Customer feedback should be adopted as a strategic imperative which is being ignored by one of the restaurants under study. Employee empowerment is another human resources strategy that should be adopted. While a customer-focused approach is essential the finer details of the strategy would depend on the size of the restaurant, the level of the restaurant, the clientele it serves, the cuisine it has on offer and on the objectives and goals of the company. Acknowledgement The presentation of this dissertation has been a challenging and one of the most satisfying experiences in my academic life. It has been possible to complete this study only with the support, guidance and patience of the following people: Ms Bunce Sally, my tutor, whose patience and guidance has been a motivating factor. She undertook to be my supervisor despite her academic and professional commitments. Her persistence in corrections helped me achieve this level of work. The owners of two...
The hospitality sector, being a service sector, maintaining service quality is a major challenge. Competitive advantage and consequent success relies heavily on the service delivered. Globalization and internationalization have made the business environment even more challenging. The delivery of service depends upon several factors, the human resources being the most important factor. Every interaction in the service sector is a service encounter and such encounters take place at various levels. With services being intangible, heterogeneous, perishable and inseparable, how these elements are perceived by the customer would lead to customer satisfaction. Besides, elements of human “chemistry” may affect service delivery as some might be more committed to successful service encounters (Lashley, 1998). However, assessing customer expectations of satisfactory service becomes difficult. With the globalization of the food industry, the British appetite for global food transformed national eating habits. Asian cuisine became palatable along with the traditional English fish and chips or burger chips. As per a survey conducted by, Valued Opinions, a company that conducts paid surveys, Chinese food is Britain’s favorite takeaway. A market research report by Mintel also shows that Chinese cuisine has come out on the top for the first time as the nation’s most popular takeaway meal. By now, more and more western people enjoy Chinese cuisine in the UK as they find Chinese food is not just delicious, but green and healthy as well. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Small-Cale Chinese Restaurant in Hatfield Dissertation”, n.d.)
Small-Cale Chinese Restaurant in Hatfield Dissertation. Retrieved from
(Small-Cale Chinese Restaurant in Hatfield Dissertation)
Small-Cale Chinese Restaurant in Hatfield Dissertation.
“Small-Cale Chinese Restaurant in Hatfield Dissertation”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
tillmanseth added comment 11 months ago
Student rated this paper as
At first, I thought 58 of pages is too much for such a question. But now I see it could not be done better. As the author starts you see the difficulty of the subject. I’ve read all at once. Precise paper

CHECK THESE SAMPLES OF Small-Cale Chinese Restaurant in Hatfield

Business plan for chinese restaurant

...Business Plan for Chinese Restaurant I. Executive Summary Mr. Choi’s Kitchen is a Chinese fast food restaurant within the University of Arizona area. It specializes in classic Chinese cuisine, incorporated with a Western touch. Products as well as the restaurant shall be designed and implemented taking into consideration the target market which is predominantly Western, without losing the oriental touch and feel. A start up company, Mr. Choi is owned by partners who have strong desire to offer a food product without alienating the target market. The owners wanted to provide the market, students from the University and nearby places, with...
20 Pages(5000 words)Essay

South Garden Chinese Restaurant - Company Analysis

...? South Garden Chinese Restaurant – Company Analysis The survival of businesses in the modern market is depended on their ability to compete their rivals. South Garden Chinese Restaurant is a firm with a significant presence in the restaurant sector of Miami. The firm’s success in the last 15 years cannot be doubted; however, the competition in the particular sector has been significantly increased. In order for the firm to survive, a series of changes should take place in several business areas. The solutions available to the organization to improve its performance are described below. It could be noted that the stabilization and the further growth of...
4 Pages(1000 words)Research Paper

Cats in Animal Shelters

3 Pages(750 words)Essay

Financial Management of a Small Burger Restaurant

...? Financial Management of a Small Burger Restaurant Financial Management of a Small Burger Restaurant Introduction: Financial projections are an important aspect and an essential in operations of any business. The company can forecast and estimate its performance by projecting financial statements which involves planning of activities into monetary terms. This involves a forecast of sales revenue from different sources in a business and the estimate of costs that the business will incur. These forecasts and estimates are increase by certain percentages usually to take into account for inflation. The projections are based on various assumptions and are never accurate. They...
6 Pages(1500 words)Coursework


...28 February 2008 Spirit of a Restaurant A good restaurant goes beyond serving sumptuous dishes that satisfy the taste buds-it should fulfill the other senses and convey a sense of well-being to the customer. This completeness is exemplified by Fukuda Restaurant in Irvine, California which serves healthy and delicious meals in its minimalist restaurants by its customer-oriented crews. A diner who first enters the eatery will be overwhelmed by the warm greetings extended by their waiters. Courtesy and politeness, as in the Japanese culture, is shown to customers by bowing. When taking orders, these crews are very patient and courteous taking time to explain the recipes to...
2 Pages(500 words)Case Study

A small high quality restaurant

...A Small High Quality Restaurant The main reason for setting up a business is to make profits. However, the increase in the number of people venturing into various forms of business increases competition and consequently, it threatens the profit levels of existing businesses. Those which survive this threat and eventually manage to sustain or increase their profitability levels year in year out are those with good levels of business operations. Competition therefore gives the owners or managers of every enterprise a task of constantly seeking for ways to improve their business operations. This paper is a business report to the owners of a small high quality restaurant on...
8 Pages(2000 words)Assignment

Report : Create your own small local restaurant

...Alzahraa Kamshad MKT110 11494623 Executive summary The business plan has been prepared for setting up a local multi- cuisine restaurant, Vue de Carta, in Brisbane, Australia. Brisbane is a very famous city for its food and visitors. Global restaurant industry has tried to contribute positively towards development of nation. Similarly, in Australia this particular industry has added revenue to welfare of the country by identifying the tastes and preferences of the population. The taste of Brisbane people is unique and they prefer to consume varieties of food, which are made up of different spices that are outsourced from other countries. With the increase in disposable income of greater part of the Brisbane population, the demand... for...
10 Pages(2500 words)Assignment

Business Strategy in Chinese Restaurant

...Business strategy in Chinese restaurant Contents Contents 2 Introduction 3 External Analysis 3 Internal Analysis 5 SWOT Analysis 6 Strategic Options 7 Recommended Strategies 9 Conclusion 9 Reference List 11 Introduction Hai Di Lao hot pot is an innovative chain of hotspot restaurants in Sichuan province of China. The company was founded in 1994 and since then it has opened 72 restaurants in leading Chinese cities like Beijing, Nanjing and Shanghai (Hai Di Lao hot pot, 2014). Hai Di Lao hot pot has emerged as one of the most successful Chinese brand of hotspot restaurants by integrating the traditional cuisine of...
8 Pages(2000 words)Term Paper

Assessing Organizational Performance

6 Pages(1500 words)Case Study

Business Plan - Chinese Restaurant local radio coverage and newspapers where there will be small advertisements. These will Jim Liu in competition. An initial sum of $50, 000 will be needed to acquire equipments, supplies and fixtures to get the business started. Jim Liu restaurant vows to offer Matown Community outstanding eating institution with the best Chinese cuisine. B. Business concept i. Mission Statement The primary aim of Jim Liu Chinese Restaurant is to offer a delicious Chinese food menu in an enjoyable, interesting atmosphere of Matown, California. The food is served in a planned, quick but orderly manner to those patrons who wish to dine in or carry...
11 Pages(2750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Small-Cale Chinese Restaurant in Hatfield for FREE!

Contact Us