Nobody downloaded yet

Promoting Utilitarianism or an Alternative Marketing Strategy - Essay Example

Comments (0) Cite this document
Summary
 Promoting Utilitarianism or an Alternative Marketing Strategy Customer Name University Name Introduction The need for organizations to be socially responsible seems to be on the rise. While one may not be able to immediately understand the reason for the increase in this ‘corporate giving’, drive towards healthy eating habits, or philanthropic activities, Velasquez (2002) posit that expansion of local and national markets may be responsible for the rise of corporate giving and other acts of Corporate Social Responsibility…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Promoting Utilitarianism or an Alternative Marketing Strategy
Read TextPreview

Extract of sample "Promoting Utilitarianism or an Alternative Marketing Strategy"

Download file to see previous pages Subscription to utilitarian views promotes ethical behavior and thus, a positive change in attitude. Organizations exploit this knowledge and modify their business models and practices in order to provide services that add value and immense benefits to the consumers and society, thus presenting business venture as social services. To further appeal to the emotions of the public, business organizations of all manners are embarking on avenues to showcase their firms and products as offering the uttermost benefits to the society and individual consumers. The purpose of this paper is to look into existing literature on corporate social responsibility and find whether it is done for promoting the greater good of the society or is used as an alternative marketing strategy. In this paper we will be discussing existing literature in great detail on the subject of corporate social responsibility. ...
The main research question author has tried to address in the paper is that what can be the social responsibilities of a businessman. In his book the author asks, “To what extent do the interest of business in the long run merge with the interest of society” (Bowmen, 1953, p.5). The first theoretical definition of corporate social responsibility was given in this book as, “It refers to the obligations of businessmen to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of the objectives and values of our society” (p, 6). The author has taken a subjectivist approach by identifying a definition of the concept. This definition is not based on any empirical evidence which depicts the subjectivist approach of the author. The author has also identified in the book the limitations of his work. He calls for future research on the subject. The author seems to have answered the research question he posed in the beginning of the book. Also this book was the first work on the subject therefore it is considered seminal. Can business afford to ignore Social Responsibilities? Another theory paper by Davis (1960) is considered a seminal work on the subject of corporate social responsibility. The main research question that author has attempted to answer is that why businessmen have a responsibility towards society. The author has answered this question theoretically without relying on any first hand quantitative or qualitative research. The author has used power-responsibility relationship to answer the research question. The author also talks about non economic values and its impact on social responsibility (p. 74). This again is a subjectivist research where ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Promoting Utilitarianism or an Alternative Marketing Strategy Essay”, n.d.)
Promoting Utilitarianism or an Alternative Marketing Strategy Essay. Retrieved from https://studentshare.org/management/1399630-promoting-utilitarianism-or-an-alternative
(Promoting Utilitarianism or an Alternative Marketing Strategy Essay)
Promoting Utilitarianism or an Alternative Marketing Strategy Essay. https://studentshare.org/management/1399630-promoting-utilitarianism-or-an-alternative.
“Promoting Utilitarianism or an Alternative Marketing Strategy Essay”, n.d. https://studentshare.org/management/1399630-promoting-utilitarianism-or-an-alternative.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Promoting Utilitarianism or an Alternative Marketing Strategy

Utilitarianism

... Utilitarianism 1.According to Mill, what is Rule Utilitarianism? Being sure to discuss the principle of utility, explain what Mill takes to be the main features of the “rules of thumb.” Do you find Mill compelling in this regard? Why or why not? Answer. John Stuart Mill claims that Rule Utilitarianism is the rule for leading a proper and a moral life. Mill explains that Rule Utilitarianism is the rule for achieving happiness. According to this rule, an act is moral and correct if it brings about happiness for the maximum number of people. In the same way, it puts an action to be morally incorrect if it brings about unhappiness and is the cause of displeasure... realize...
3 Pages(750 words)Essay

Utilitarianism

... 2 March Utilitarianism and Individual Rights and Justice This paper analyzes how the utilitarianism approach will assess the permissibility of torturing the children, and if it can provide an acceptable conclusion. It will first explain some of the main ideas of utilitarianism and then explore how utilitarianism would approach this question. Utilitarianism is based on the “general happiness principle” or the “principle of utility” (PU). Actions are moral if they promote general happiness, and they are wrong if they will reduce general happiness. Among several actions, the right action promotes greater happiness or utility than others. The assumptions of utilitarianism are: 1) Human well-being is a common good; 2) Everyone should... be...
4 Pages(1000 words)Essay

Utilitarianism

...Week 4 paper assignment Utilitarianism is an ethical theory that advocates for the good of members of the society. It offers a basis for determiningmorality based on consequences. As a result, an act or rule that leads to more social good than wrong is termed ethical while an act or rule whose net consequence elicit bad impacts is considered immoral. The doctrine of utilitarianism rest on the worldview of maximizing benefits for all members of the society. As a result, the theory views actions from its impacts on involved stakeholders (Custodio, DVD). Utilitarian theory identifies a number of ethical principles. One of such principles is autonomy that the theory contradicts. Autonomy...
2 Pages(500 words)Essay

Utilitarianism

... Utilitarianism Relationship between Utilitarian and pertinent issues (i.e. right-to-work, fairness in advertising) Utilitarian ethics focuses on the practicality of the utility being focused on and the maximization of benefits. Pertinent issues in society are based on the concept of the end product and how practical it is or whether it will reduce suffering of the human being. These issues for example justice, fairness and rights among others are what the society is concerned about. Through utilitarian ethics, these pertinent issues gain justification and are seen to have great importance to humans (Smith 13). Everyone has a right to work as it is a means to an end and it reduces the suffering. When people are accorded this right... , they...
1 Pages(250 words)Essay

Utilitarianism

...thing to do”. The paper will also give some examples to illustrate the situation. An Overview of the Utilitarian Approach As mentioned above, maximum happiness and minimum suffering are the two central concepts of the Utilitarian approach. In other words, the Utilitarian view supports any course of action that would maximize the over wellbeing of the society, or the greatest number of people. According this philosophical theory, happiness of people has to be sacrificed only if such an act would bring greater happiness to more number of people. Stuart Mill, one of the major contributors to the theory of Utilitarianism, gives a clear-cut definition of...
5 Pages(1250 words)Essay

Utilitarianism

...Utilitarianism Question The core principle of utilitarianism s that “actions are right in proportion as theytend to promote overall human happiness”. Utilitarianism is the ethical act of maximum utilization of morals. In turn, it produces positive benefits and at the same time, reducing the negative effects (Mosser, 2013). This leads to the question of how one can know where his/her actions are moral or just. Needless to say, the first one is judgment through a court of law. Secondly is one’s consciousness feeling guilty and resentment on the cause of action (Koritansky,2011). Utilitarianism extends to political ethics which introduces the problem of...
1 Pages(250 words)Assignment

Utilitarianism

..., one may be of the assumption that the pleasure and wants of the majority may determine the morality of ones actions. However, if other factors such as truth are disregarded an action may be justified regardless of the morality and the perception of the majority. Work Cited West, Henry. Utilitarianism. n.d. Web. 28 Aug. 2014. ... Does the end justify the means? The morality of our decision making and actions is determined by the perception on morality in the majority of people. The creation of morality does not respect personal opinion (West Par5). However, people may disregard the perception of people and take actions as they feel may please them. Does the end justify the actions and means of a person? This argument may vary from one event ...
1 Pages(250 words)Assignment

Developing an Alternative Strategy

...Developing an Alternative Strategy The current strategy by Dubai One is based on its pricing strategy. The company suppresses the competitors by ensuring that the producers are glued to the firm through advertising platform. The use of commercial time to lure the advertisers ensures that they remain loyal to Dubai One despite the existence of other private firms in the market. This makes it very hard for the rest of the companies to produce enough content to sustain the viewers. Many of the users feel that Dubai One has monopolized the sector by making it hard for the new entrants to penetrate the market. (Question ii) Situational analysis Strengths The company has a huge financial base which enables it to remain competitive... of...
2 Pages(500 words)Case Study

Utilitarianism

...philosophers. “Actions are right in proportion as they tend to promote happiness (pleasure)” (Mill, 2005, P. 5). Promoting happiness; thus, pleasure, entails maximizing good deeds to a greater population while minimizing suffering in the same population. In the least terms, both the primary and secondary objectives are directly proportional to each other. It is impossible to do good without minimizing suffering. In fact, minimizing suffering among the greater population can be termed as maximizing good to the same population; hence, increased happiness and reduced pain. Utilitarianism lies in the complete spirit of the ethics of utility. “Do as you would be done by, and to love your...
1 Pages(250 words)Coursework

Utilitarianism

...Utilitarianism What are the main principles of ethical utilitarianism? Utilitarianism is a doctrine where the rightness of actions shall be judged by the associated consequences arising henceforth. The principles therein are guided by the notion of greatest happiness for all. The major principle therein states that right actions are those that foster happiness while wrong tend to bore the opposite of happiness. From this, the two categories of happiness and unhappiness arise: happiness that signifies presence of pleasure and no pain, and unhappiness represent pain without pleasure. Two people known to be the leading proponents of this principle are John Stuart Mill and Jeremy. Bentham’s...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Promoting Utilitarianism or an Alternative Marketing Strategy for FREE!

Contact Us