Critically Analysis of TOYOTA Motor Europe's Environmental Management System and Life Cycle Assessment Toyota is a leading company in production and marketing of motor vehicles. Since its inception in 1934, the company has sold more automobiles than any other European or Japanese motor vehicle manufacturing company…
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176). This ambitious plan was unveiled in order to ensure the success of their business. Unlike other global business, Toyota has effectively cultivated its social relationship through its EMS program. This has contributed to its success and sustainability. The success of its EMS program has been enhanced by its guiding principles, which provide a philosophical management that is geared towards sustainability of their business and giving back to the society. The guiding principles are also in line with the principles of the Rio earth summit, which is concerned, with conservation of forests and water resource. The choice of Toyota for this project was realized through a comparison of EMS programs from other equivalent companies. Toyota Motor Europe: Company Outline Currently Toyota motor corporation (TMC) is the third largest automobile marketer and manufacture in the globe. TMC has well established European manufacturing and marketing units through the Lexus and Toyota brand names. In addition, TMC Europe has a well-designed structure that facilitates manufacturing and distribution of automobiles and spare parts. Toyota design and development centre (EDD). This organization is tasked with designing of all automobiles under the Toyota and Lexus brands. The organization is also tasked with the responsibility of designing environmental friendly motor vehicles. This is done through its comprehensive research scheme and consultation with various stakeholders. Current researches undertaken by the centre are aimed at establishing fuel-efficient cars and vehicles that can use alternative sources of energy. The centre is responsible for the development of the modern hybrid cars that run on a combination of electric and fuel energy. The unit is concerned with both the body and engine designs. This is done in relation to the European terrain and weather. The Toyota Prius is the latest model from the unit. This automobile has an engine capacity of 1.5 litters and petrol consumption on of 5.1 L/ 100 km. In addition, the vehicle has an emission capacity 120 g/km and 71 dB (A)2 carbon dioxide and noise emissions respectively. This has been achieved through the effective body and engine design of the car. Toyota Motor Europe Marketing & Engineering (TMME), this organization is concerned with marketing and conducting market research across Europe. In addition, the organization has the responsibility of collecting information from various stakeholders with the prospects of creating sustainable business. The TMME handles marketing of both the Lexus and Toyota brands across Europe on both the wholesale and retail basis. Toyota Logistic Service France (TLSFR), this organization is a subsidiary arm of the TMME, which undertake marketing of automobiles band spare parts across France and other French speaking nations. The organization also handles logistics TMC logistics across Europe. This organization is also responsible for collecting data aimed at improving the sustainability of the company from different stakeholders. TLSFR is also representing TMC in the on going anti global warming campaigns. Toyota Motor Europe Manufacturing (TMEM) is the other organization under Toyota. This organization oversees manufacturing of Toyota vehicles across Europe. The organization also coordinates all manufacturing operations in Europe. To
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