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Strategic Management - Essay Example

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Strategic Management 1. There are a number of notable concerns within the FREITAG case study. One of the primary considerations is the organization’s strategic resource. An examination of the case study reveals that the company’s greatest resource is its commitment to quality…
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Download file to see previous pages This innovative and stylistic format has brought widespread attention from companies such as Apple, as well as consumers who are attuned to quality. The consideration of Apple’s implementation of the bags is significant on a number of grounds. Apple’s approach to technological development places high emphasis on branding as well as quality. Their decision to implement FREITAG bags is then contingent on the quality and branding elements, specifically the artistic and stylistic forms these products are able to achieve. Conversely, there are resources that the firm believes are strategic, but in reality are not. FREITAG is an organization that implements sustainable resources as a means of creating their bags. The case study notes, “Every FREITAG bag is composed of used materials only: old truck tarpaulins, used seat belts for the straps and bicycle inner tubes to keep the edges from fraying, a specification that places it at the more imposing end of the spectrum of sustainable design” (FREITAG). It is clear that the organization believes that the implementation of these supplies is strategic, as it not only is socially responsible, but also makes positive contributions to its image. While such a notion makes sense, in reality it appears that it is not the sustainability aspect that has given the bags their cache, but instead the quality and inventiveness of production; this is evidenced in Apple’s use of the bags, a company that is notoriously concerned with quality. Again, while Apple places considerable emphasis on quality and stylistic product form, they are willing to sacrifice social responsibility – one considers their involvement in the Chinese sweatshop scandal – to achieve these aims. Such a recognition demonstrates it is not this sustainability that is highlighted in the FREITAG bags, but instead their greatest resource is the stylistic quality they are able to achieve. 2. There are many ways that a firm’s culture and belief system affects its ability to compete. One of the most prominent examples occurs in terms of Google, Inc. In understanding how a firm’s culture and belief system affects its competitive ability one considers institutional theory. Institutional perspectives on organizational culture argue that the organizational culture that is established within an institution impacts all incoming employees. In these regards, as individuals enter the culture they may initially resist the overarching institutional belief system, but ultimately tend towards the overriding paradigm (Clement 2005). It follows that organizations which implement the most successful organizational culture will in-turn have a workforce that directly contribute to organizational success. One recognizes that the challenge then becomes what is the most successful organizational culture to implement. Adams, Hill, & Roberts (2011) consider that the success of organizational culture is oftentimes contingent on uniting the workforce under the auspices of a goal that goes beyond mere financial concerns, but also involves their sense of meaning. Within Google, Inc. it is clear that the organization has gone beyond mere profit considerations. The organization has implemented the popular slogan ‘Don’t Be Evil’. This demonstrates that Google has shown great concern for product development that does not implement shady means. In addition to uniting the workf ...Download file to see next pagesRead More
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