Nobody downloaded yet

The perception of branded hotel in global world - Essay Example

Comments (1) Cite this document
The main aim of this research project is to explore and investigate the perception of branded hotel in global world. In this regard, the research study tries to explore the different cultural preferences and distinction of these branded hotels…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
The perception of branded hotel in global world
Read TextPreview

Extract of sample "The perception of branded hotel in global world"

Download file to see previous pages In this paper an attempt has been made by the researcher to describe and explain the research method which will be used in order to accomplish the aims and objectives of the particular research project. The main aim of this chapter is to present and justify the different research philosophy and methods which are used by the researcher in order to find answers to the research questions. It is beneficial for the researcher to describe and define the research methodology and design in effective manner as this research design and methodology act as a guiding map for the researcher during the whole research process, and the researcher is able to find comprehensive and relevant answers to the research questions under investigation. The research design helps the researcher in collecting, analysing, and explaining the data. The research design presented in this chapter will facilitate the researcher in the search of the appropriate and thorough answers to the research questions under study and to accomplish the aims and objectives of the research study being conducted. The research purpose of this particular research study is to identify, investigate, and explain the concept of the branded them hotels within United Kingdom. Apart from this the research study is looking forward to explore the different factors which will directly influence the consumer behaviour in the selection of the branded theme hotels. Hence it can be said that the research purpose of this research study is ‘descripto-explanatory’....
Apart from this the research study is looking forward to explore the different factors which will directly influence the consumer behaviour in the selection of the branded theme hotels. Hence it can be said that the research purpose of this research study is ‘descripto-explanatory’ (Saunders, Thornhill, & Lewis, 2009, p.140). This concept of descripto-explanatory research has been generated from the combination of the exploratory research and descriptive research. In the descriptive research the researcher tends to present and explain the overall prevalent situation which is being investigated in order to get a clear idea of the overall condition (Aanstoos, 1983). In reference to this research study, the researcher has gone for the descriptive study in order to explore and describe the current situation in the hospitality industry of United Kingdom with high focus on the trends and patterns related to the concept of the branded theme hotels. On the contrary to this, the explorative research is used by the researcher in order to explore and create a proper causal relationship i.e. cause and effect relationship between the important variable and factors being investigated or studied (Patton, 2002). In reference to this research study the researcher has implemented the explorative research in order to investigate that the relationship between the different consumer behaviour variables and the growth of the branded theme hotels sector. This specific strategy or approach of integrating the both research purposes i.e. descriptive research and explorative research will in turn facilitate the researchers to come up with better and more thorough answers to the research questions being investigated. Research Approach: In order ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The perception of branded hotel in global world Essay”, n.d.)
Retrieved from
(The Perception of Branded Hotel in Global World Essay)
“The Perception of Branded Hotel in Global World Essay”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
callie18 added comment 10 months ago
Student rated this paper as
Great work done on the "The perception of branded hotel in global world". I think it is the best text I have seen so far.

CHECK THESE SAMPLES OF The perception of branded hotel in global world

Branded Spaces

...? Branded Spaces Branded Spaces One phenomenon currently gripping retail culture is the pop-up store or installation, which is a derivative of guerrilla marketing. The idea is that a store will appear in a location for a rather short duration. This store can be in the form of a temporary structure or a space that is not usually associated with retail. The venue and the event are not advertised, aiming the concept at the cool, those in the know. This retail format is aimed at creating a ‘limited edition’ type of retail atmosphere, as these stores open for a specific time, which can be interpreted as a scarcity strategy by retailers or a ‘promotion gag’ (Smith, 2009). They are temporary retail...
10 Pages(2500 words)Essay

Weisbergers Theory on Language and World Perception

...that shapes our cultural perceptions. A good example is that the difference in cultural perceptions among English language users. Other factors such as the environment we experienced, our personal interests, teachers, friends, gender and age differences all contribute to our perception of the world. If it was true that our language purely determines our thought, then all speakers of the same language should have perceived the world in the same way but a survey of the people around us indicate that this is not the case. Sure enough, not all cultures have the same number of words for communication like those of others or there can indeed be a Weisberger...
3 Pages(750 words)Book Report/Review

Branded Identities

...and prefers to buy the brand of choice only. This evolution of thought, took many decades to take place. Various factors are responsible for this change such as: Demographic Changes, especially changes in income groups, family size, life style, education and self-concept. Increase in competition, resulting in close alternatives for both homogenous and heterogeneous products. Advent of various media options, free availability of content, product and market information leading to improved and intense marketing efforts. Local markets expanded into world markets forming global village. Cultural and life style changes brought new mindsets and consumer preferences. Psychologically, consumer...
11 Pages(2750 words)Essay

Global problems in World

...Global problems in World Introduction The world has been tremendously experiencing global warming, explosive population growth, the widening gap between rich and poor and the continual devastation of our natural environment (Barbara 2003:1). Though, people prefer to use the phrases like one planet or one global society, in reality, there is much dissimilarity with those euphemistical wordings. In fact, the whole global community is categorically divided into two segments: one is for the rich, while the other is for the poor. An Urgent Call for Survival Throughout the world around 160 million children are malnourished, 800 million people live in hungry, 1.3 billion have no access to safe drinking water, and 1.3 billion survive... in...
2 Pages(500 words)Essay

Identity Perception in the Virtual World

...on the basis of the above mentioned models so as to ensure that there is clear demarcation of the various kinds of perceptions that revolve around this kind of an identity. This will also be covered with the use of parameters for description such as trials, tribulations and various other such facets of being an entity in the virtual realm. Identity Perception in the Virtual World With an increase in the phenomenon known as globalization and the wide use of technology as a complementary feature, human society has changed and the needs have increased manifold. Changes in the political, economical and cultural arena have challenged and effected alterations within various...
9 Pages(2250 words)Essay


.... The logical trait to follow is Consistency. Followers must perceive their leader to be reliable and trustworthy, and not tentative. They must find assurance in the fact that their leader is following a consistent frame of thought and course of action. More so, consistency establishes the perception that the leader knows his business and has done his homework. People’s trust in their leaders is further reinforced by the latter’s ability to admit mistakes. This gives credence to the leader, since the ability to admit mistakes provides a fair and just environment. Followers will find assurance that their leader will not “pass the buck:” at their expense. A leader must also have the ability to listen to his followers. ...
2 Pages(500 words)Essay

The Work World: Perception vs. Reality

...Working in the military is a career that has attracted a large number of young individual entering job markets for years. However, I have never imagined that I can work or rather enjoy a military career. Life as a soldier, I believed, is a preserve of those who are desperate. In other words, I have always looked at military career as a last resort that comes after all avenues for a better job opening comes. The perception was given much credence by my family member’s perception against working as a soldier. I also believed that military career is a preserve of those who do not want to further their studies. The belief that military life has less intellectual challenge and relies on government jobs to...
1 Pages(250 words)Admission/Application Essay


...Myopia: Visual Perception Vision is basically a big factor in evaluating perception of things. This paper talks about myopiaor in layman’s term nearsightedness. There are different incidents which prove that the said defect could be dangerous. The topic personally chosen for the week is related to the condition referred to as myopia. It can be translated as nearsightedness in layman’s term. According to Goldstein (2010), myopia is the inability of an individual to perceive and see things clearly, especially objects that are far from the eyes. Myopia, an eyesight defect affecting millions of young adult Americans, according to Goldstein (2010), is a phenomenon wherein distant objects appear blurred on...
2 Pages(500 words)Coursework

Amazon-Branded Smartphones

...Amazon-Branded Smartphones What is Heartbleed? Why it is a talk of town today? It is a newly discovered bug that put users’ information at risk. Information like password and any other sensitive data for both web users and web developers can be seen and exploited by hackers. Heartbleed enables a hacker to access the memory of data servers. It gives them the ability to penetrate the very core of a website because it leaks sensitive information– it bleeds. Basically, website stores usernames and passwords, but some eCommerce websites stored credit card information, as well. This information is highly vulnerable to being hacked. Have you heard about OpenSSL or SSL? SSL means Secure Sockets Layer. It is responsible for hiding your... the...
8 Pages(2000 words)Essay


...part that is true about those stereotypes is that I do study hard for my courses but I do not spend hours poring over books. I believe in studying smart rather than studying for hours and hours. I am a socially active person but I am not very outgoing and do not spend my nights out partying. I prefer small gatherings and outings with close friends. After analyzing those stereotypes, I think that a few of my friends and acquaintances become biased in their subject of conversation with me. After assuming that I love partying late, they often invite me to go out with them to late running parties. Perception People perceive me to be a social and outgoing guy whose life is in complete order and nothing is out of place. I...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The perception of branded hotel in global world for FREE!

Contact Us