Nobody downloaded yet

Urban Regeneration & Mega Event Case Study Olympics 2012 - Essay Example

Comments (1) Cite this document
The study proposes to examine the urban regeneration effort that is linked to the 2012 London Olympic Games. Just a little more than two months away, most of the construction and upgrading that were undertaken have already either been completed, or are close to being completed…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.3% of users find it useful
Urban Regeneration & Mega Event Case Study Olympics 2012
Read TextPreview

Extract of sample "Urban Regeneration & Mega Event Case Study Olympics 2012"

Download file to see previous pages The purpose of the study is to determine whether or not a net benefit, either from economic gain or legacy, or both, is likely in the case of the London Olympics.
Key concepts and theories Urban regeneration - Officially, the term ‘regeneration’ is described as ‘the positive transformation of a place – whether residential, commercial, or open space – that has previously displayed symptoms of physical, social and/or economic decline’ (Dept. of Culture, Media and Sports, 2004) Mega-event - The term ‘mega-events’ is used to refer to those high-profile events that last for a short duration but which require a great deal of expense and years of preparation. Mega-events are generally seen as having a great potential to promote tourism, and are expected to have a strong economic impact for the country hosting the event (Hiller, 2000, p. 439). Boosterism – The term ‘boosterism’ generally refers to ‘the necessary exaggeration that accompanies human endeavors’ (Amato, 1993, p. 50). In urban regeneration for mega-events, ‘boosterism’ refers to the exaggerated optimism in extolling the benefits of hosting a mega-event. Legacy planning – The term ‘legacy planning’ in relation to mega-sporting events refers to planning for deriving the maximum benefit of what is left of all the developments after the games have ended (Parliament HL, 2005). Crowding out – ‘Crowding out’ happens when visitors to the mega-event discourage regular visitors from taking their trip at the same time because of the difficulty of finding accommodations and getting access to other services; also known as ‘displacement’ (Barclay, 2009, p. 64). Supply-side leakages – ‘Supply-side leakages’ refer to the temporary entry of external firms which sell products during the Games, but whose revenues do not benefit the locality (Barclay, 2009, p. 64). Outline plan of the final essay 1. Introduction The introduction provides the background of the topic and an explanation for the importance of studying such a topic (Single, 2009, p. 70). This portion gives the context for understanding what the rest of the research will be about. The case study focuses on trying to weigh the economic costs against the economic benefits and the legacy the Olympic Games will create. 2. Urban regeneration The concept of urban regeneration is introduced first because it is the most important concept on which the case study is based. In explaining urban regeneration, the emphasis is placed on renewal and reconstruction of degraded part of the city. All projects that are undertaken as ‘regeneration’ projects should therefore enhance the areas of aspects of the city that are already in need of repair or upgrading. 3. Mega-event and its role in urban regeneration In this section, the idea of ‘mega-event’ is linked with that of ‘urban regeneration’. The two concepts are not or do not seem to be naturally related. The first refers to entertainment, something spectacular. The second refers to reconstruction. By discussing these two concepts in relation with each other, the importance of mega-events as a way of staging urban regeneration projects is given focus. 4. Urban regeneration for Olympics 2012 This section introduces the 2012 Olympic ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Urban Regeneration & Mega Event Case Study Olympics 2012 Essay”, n.d.)
Retrieved from
(Urban Regeneration & Mega Event Case Study Olympics 2012 Essay)
“Urban Regeneration & Mega Event Case Study Olympics 2012 Essay”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
fordwintheiser added comment 8 months ago
Student rated this paper as
I didn’t know how to start my document. "Urban Regeneration & Mega Event Case Study Olympics 2012" helped me out a lot! Especially the list of content was valuable.

CHECK THESE SAMPLES OF Urban Regeneration & Mega Event Case Study Olympics 2012

Spectator Management Plan (Event Managment)

...? SPECTATOR MANAGEMENT PLAN  By Presented Spectator Management Plan  According to Oxford Dictionary 8th edn (2010 p.p 902) management is the act of running or controlling a business or an organization. An event is defined as something that happens, especially something that is important. Crowd management is not so recent. Doukas (2006) narrates how Crowd Management started long time ago during the orientation of Olympics where by women were prohibited to enter into the sports arenas with the men. It was believed that Olympic grounds were sacred places and only the men were to enter. Women would watch the games from a far of which still was wrong and if they were found they paid dearly for disobeying. This in real sense was a way... of...
10 Pages(2500 words)Case Study

Master Delivery Schedule (Event Management)

...of this Riverfestival. Thus, recruitment of a good staff is required for success of this festival. It is also keep in mind that productions tasks are allotted to right person at right time, so that best quality can come. Good physical resources are also need and these are only possible when each person in this festival take his or her responsibility by heart (2007-2012 major events plan). Industry standard formatting of documentation: Documentation is an important part of operation in this River festival so that all data can be maintained for future use. It is also required because official records are required to be maintained as proper and acceptable formatting of documentation. It means, documentation...
7 Pages(1750 words)Case Study

Beijing Olympics

...? Beijing Olympics (Case 13 of the of the Table of Contents Table of Contents 2 Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics 3 Assess the reasons why protesters and activists target events such as the Olympics 4 Evaluate whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity 5 Analyze how well of a job the companies identified in this case did in anticipating and responding to the protests 6 Reference 7 Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008...
4 Pages(1000 words)Case Study

The Sport Tourism Impacts of the London 2012 Olympics

...The Sport tourism impacts of the London Olympics and Paralympics Games Introduction Out of the five contenders that bid for hosting the Olympics games, 2012; London was hailed as the winner of the bid. The candidates that got defeated by London in this stiff competition were Paris, New York, Madrid and Moscow. London has six years time to prove its competence in successfully hosting this sporting event of utmost importance. The host city has to work in collaboration with the Organizing Committee of the Olympic Games (OCOG) and their National Olympic Committee. London is brimming with joy at the moment for being voted as the center of such a mega event. Polley has rightly observed in Smith and Porter (2004, p. 24... was never as high as on...
9 Pages(2250 words)Case Study

London 2012 Olympic Games

...London Olympics Task: London Olympics Problem identification This write up evaluates the problems facing the London Organizing Committee of the Olympic Games (LOCOG) in their bid to prepare the Olympic Games in 2012. It evaluates the opportunities and the challenges that the community faces in its duties (Gourville & Bertini, 2011). The committee had the lessons from recent games prepared in other cities, for example, the Sydney and the Beijing Olympics. These two events provide an appropriate reference, for the organizing committee, since the number of sports and the projected attendance are close to those anticipated in...
4 Pages(1000 words)Case Study

The Virgin Group in 2012

...projects which are virgin earth; virgin green fund and virgin unite(Mallory Russell,2012). The virgin earth initiative provided a $25million prize of any person or group that will come up with a design of removing the greenhouse gases that causes climate instability all over the world. The virgin green fund initiative on the other hand focuses in investing in companies that produce renewable energy which conserves the environment by reducing the emulsion of poisonous gases into the atmosphere. He virgin unite initiative that has been a success in South Africa in dealing with HIV/AIDS unites entrepreneurs and distributes their funds in aim of resoling social and environmental issues. PEST analysis framework has been...
5 Pages(1250 words)Case Study

Google's Strategy in 2012

...for the advertisements (Langville & Meyer, 2012). The contextual advertising carried out by Google is considered less efficient in the generation of sales since the users that visit the web pages that show editorial content have a lower likelihood to make purchases than those that visit other sites. The search algorithms that are developed by Google which are contextual and the localized search algorithms regularly make mistakes. The business model that Google has is intricate and is dependent on the search engine’s site as well as mass-market portals for the revenue that it earns. In spite of the fact that the search engine ranks as first among the search engines, only a little more than a half of the web search...
9 Pages(2250 words)Case Study

Netflix in 2012

...). Later, the organization collaborated with apple TV and came up with a tiny box that enabled users to stream up contents from iTunes. Finally, Netflix came up with high screens digest research that facilitated streaming of contents of up to 3.4 billion viewers in 2012. Works cited: Thompson, Arthur A. Netflix in 2012: Can it recover from its Strategy Missteps. University of Alabama. 2012. Print.... Netflix in Case in eBook) Thompson (137) explains that Netflix video company that offers numerous servicers such as movie rentals has been into business for a long period of time. Some of the companys services included video streaming and physical audio rental facilities mostly delivered through mail, the company is engaged into an expansive...
4 Pages(1000 words)Case Study

Event management

... Question Management involves several functions performed by managers to achieve organizational goals and objectives. Planning is one of the functions that involves setting of goals and objectives and determining the action course that will achieve the goals and objectives (Wilbert, 2003). It is about forecasting the future activities. Planning gives the organization a path to follow. For instance, Edinburgh Hogmanay celebrations are planned before it is done. All activities, presentations, and many other activities are determined prior to their occurrence. Control, on the other hand, entails checking whether the activities of the organization conform to the plans. It involves comparing the actual operations of the organization... Question...
2 Pages(500 words)Case Study

Corporate Economic Responsibility: Olympics 2012

...on the strategy of delivering an elite performance in Olympic and Paralympics sports. The country aims to provide with an automatic athlete place for the host and intends to provide a quality competition to the athletes of UK (UK Sport-a, 2011, p.2). And for the public, they get an opportunity to see the world class athlete in action. UK sports also have been a leader in the development of research where they explore the hosting of major events in the country. In order to assess the economic impact on the events, it has set up a foundation for regional investments into the events. Therefore with the arrival of 2012, UK sports are not only concentrating...
10 Pages(2500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Urban Regeneration & Mega Event Case Study Olympics 2012 for FREE!

Contact Us