Sara Lee - Coursework Example

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Sara Lee is one of the worldwide marketer and manufacturers of numerous famous brands of high quality personal care item and food products. Just from the bakery division in North America 17 % of the overall sales comes to Sara Lee…
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Download file to see previous pages Sara Lee also employs 137,000 persons worldwide. Key initiatives regarding manufacturing and quality processes need a higher level of reliability across every bakery, whereas an apparent business objective, constancy across each field operation brings considerable challenges.
Challenges:
“In The Netherlands, the Shop Account Managers of Sara Lee International keep in close contact with their retail channels. Due to the competitive nature of the retail market, it is of the utmost importance that the sales force is supported with a customer relationship management solution which is agile and responds to their requirements” (Lee, 2007).
Retrenchment Strategy Assessment:
Subsequent to Sara Lee’s retrenchment, the business is capable to give attention to its food service, food and beverage and worldwide businesses. Sara Lee’s key aims for its remaining business are to give attention to customer requirements and operating excellence, and at the same time in generating a physically powerful brand through wide modernizations and competitive pricing. The business successfully employs its retail meats, by selling them to its foodservice clientele. Its meat business has enlarged in sales and operating revenue, while professionally it has benefited by modernizations in grocery items. These modernizations boosted sales over $100 million, even while its core products’ sales were flat. The business holds 20% market share in a rising industry of approximately $10 billion. Sara Lee is one of the most significant market leaders in North America in retail breads. Sara Lee has positioned itself in mounting divisions and stalling unconnected segments in its body care product and household lines. These divisions function separately from core food items of Sara Lee’s businesses. The products of Sara Lee comprise bakery, household items, and beverage body care brands etc. Majority of the sales segment of sales is made in the western part of Europe. Sara Lee has a 9%market share of coffee, making it the second highest on earth. Its sales are exceed $1.7 billion, with the introduction of the most excellent selling coffee invention in Europe. While the continent has very strong needs for specialty coffees in that area, Sara Lee altered its most excellent selling coffee pans to dish up espresso and cappuccino drinks. The bakery line for the business has not been as flourishing throughout Europe. Customers choose extremely fresh-baked bread; on the other hand, Sara Lee can only offer packaged bread. While packaged bread merely creates 12% of the bread in market situation, it is expected to enlarge to 25% by 2015. Sara Lee’s bread also has been flourishing in Spain, while, where it dominates the nations with a 54 % market share. Sara Lee is at present not in an attractive market situation but if increase the packaged bread it may be capable to capture a huge market share. While it offers low-calorie food and desserts to its clientele, Sara Lee has met the requirements of its clientele and captured a bigger market share. Sara Lee’s holds the number one brand name of product Kiwi, shoe polish, which accumulates a worldwide market share of around 63%. And also its shoe polish reports for approximately 16% of the unit’s sales. Although Sara Lee’s has the leading brand of shower, the market is gradually rising at 1%. This averts the business from taking benefit of potential incomes in the market. The company possess almost 28% market share in the production ...Download file to see next pagesRead More
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