Change Management Strategies for coping with Customer Contact Centre dynamics in CLP - Dissertation Example

hellip; The increased awareness among the public calls for formulation of effective communication strategies for a sustainable growth and development.... According to the TESCO's website, the ‘Vision' is for Tesco to be: Most highly valued by the customers we serve, the communities in which we operate, our loyal and committed staff and our shareholders A growth company A modern and innovative company Winning locally, applying our skills globally This vision statement and one of its stated strategies ‘to put our responsibilities to the communities we serve at the heart of what we do' seeks to communicate its commitment to its stakeholders which includes community as well....

The market qualifiers and the market winners are also analysed with the different types of customer segments.... Fig 2: Division of customer segment Source: (Bajaj, 2001) The customer segment is denoted with 7 different segments.... John Lewis Executive Summary John Lewis is a departmental store that caters to a wide market segment....

This will aid in the process of continually creating an endogenous innovation or coping up with the exogenous changes (Bloodgood, 2007).... Regis has certain flaws in its operational and marketing strategies, inactiveness in social media, relationship management, and advertisements, etc.... However, due to the increasingly rapid changes in the global business environment, strategies formulated by organizations have to be resilient or adaptive in nature....

Hospitals are facing with customer dissatisfaction with services almost on a daily basis, with escalating costs, intense competition, and as a result, many hospitals have incorporated total quality management (TQM) to improve quality care and decrease costs.... Preventing the failure should be regarded as one of the most important strategies for reducing costs.... Although quality has a cost, the failure to provide quality can provoke higher rates of costs because, if a product or service does not satisfy a customer, the cost of putting the situation right after failure may be greater than actually preventing the failure from the outset (Jarlier, A....

The age of technology has transcended from automating company processes to customer interaction" (Arnold, 2002).... Hotel reservation systems, through the Global Distribution Systems [Amadeus, Galileo, Sabre and its Spotlight program, and Worldspan] and internet access to reservation systems and evaluation of the 'product' by the customer have changed how marketing people approach their task.... The total concept of marketing - branding and promotion, customer segmentation and product positioning has become a totally different ball game in the new technology scenario....

The most important way to success in any industry has been always considered orientation on the customer needs and its satisfaction.... Using example of Tesco chain of groceries I will further discuss the ways in which the company sustains its leading position on the market and define current strategies as well as opportunities and threats that the company faces in today's competitive world....

Considering the huge customer base and the demand for its services, the airline has done pretty well as it currently stands to be the best in customer service in the US airline market.... Its net income is well over 100 million dollars a year which it uses for expansion and other strategies.... Advancement in technology, contemporary management practices… nd use of internet have worked to make the competitive arena worse leading to lower chances for airlines to be consistently profitable and relevant to customers....

Just like mobile phones, the website is a very popular way for a customer to contact businesses they want to deal with.... hellip; The purpose of implementing the internet for such a business is to enhance the business scope and management of the business operations....