We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Innovation & Development Assignment: case of PepsiCo - Term Paper Example

Comments (1) Cite this document
Summary
The firm that is analyzed in the paper is PepsiCo is one of the largest food and beverage companies in the world. The company manufactures and sells about 18 brands of snack food and beverages and generates almost $98billion through retail sales. …
Download full paperFile format: .doc, available for editing
Polish This Essay92.8% of users find it useful
Innovation & Development Assignment: case of PepsiCo
Read TextPreview

Extract of sample
"Innovation & Development Assignment: case of PepsiCo"

Download file to see previous pages This research will begin with the statement that the words innovation and innovative are bantered in the business, media and everyday life. The words have evoked a feeling of progress with technology. Innovation is one of the driving forces towards welfare and contributes highly in the standard of living. The work tends to address new forms of innovation which usually takes place in the private sector, between companies and also within the companies. Innovation is the ultimate key to success and growth. Innovation is considered necessary as businesses particularly in the west can no longer guarantee themselves to compete globally based on prices only. Also in terms of economies of scale, the BRIC nations which constitute of the countries such as Brazil, Russia, India and China had possessed the internal market in a much greater way than UK. With low cost of transportation and with a better communication means, the BRIC nations have gradually moved on to the market with an increased rate. It has been rightly said that if organization cannot compete on price they need to differentiate and in order to differentiate the organization needs to innovate. Innovation needs to be linked with marketing strategy and also with the business planning process. When innovation and business strategy do not match up to the same level there exists a risk of diverting the key resources which in turn damages the focus of the organization. Thus it is important that the innovation activities are mostly driven by the strategies of the company and of current business imperatives. The type of innovation and extend of innovation should be undertaken keeping in mind the current business performance of the organization and also future expectation. PepsiCo is one of the largest food and beverage companies in the world. The company manufactures and sells about 18 brands of snack food and beverages and generates almost $98billion through retail sales. PepsiCo holds about 36% of the snack food market in US and about 25% in the beverage industry. The company has received many awards and recognition and has been raked in the top 25 in the category of best global brands and has also earned the Green Award by the Environmental protection Agency (Daniels Fund Ethics Initiative, n.d). PepsiCo is one of the companies which have successfully used its resources to create new products for the new as well as for existing market. Managing technology and innovation is crucial to stay ahead in the competitive environment. PepsiCo has a variety of new products around 200 new products that the company keeps on adding to its product portfolio every year. The question arises is in spite of its so many successful products why does PepsiCo introduces new product. According to the chairman of PepsiCo and CEO, Innovation is something which the consumers are looking for especially in their routine life. Thus the product development has seemed to have paid off the company at a successful rate. With its innovation PepsiCo has managed to increase its earnings by 19% in 2003 and increase in sale by 7% (FTP, n.d, p.1-2). Some of the strategic issues with regard to PepsiCo are in the field of technology and innovation. If the new products which are developed by the company do not click into the market, PepsiCo would have faced trouble with regards to revenue and profits. The time, money and effort needed to develop the new product would have been put to waste. Performing these strategies might also result in decline of the share in the market. Another strategic issue could be with regards to healthier food. If the trend of healthier food turns the other way affecting the demand of healthier fo ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Innovation & Development Assignment: case of PepsiCo Term Paper”, n.d.)
Retrieved from https://studentshare.org/management/1396742-innovation-development-assignment-case-of-pepsico
(Innovation & Development Assignment: Case of PepsiCo Term Paper)
https://studentshare.org/management/1396742-innovation-development-assignment-case-of-pepsico.
“Innovation & Development Assignment: Case of PepsiCo Term Paper”, n.d. https://studentshare.org/management/1396742-innovation-development-assignment-case-of-pepsico.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
co
coleman57 added comment 4 months ago
Student rated this paper as
The topic of "Innovation & Development Assignment: case of PepsiCo" is quite often seen among the assignments in college. Still, this sample opens a fresh perspective of seeing the issue. I’ll use the style for my own document.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Innovation in Nursing Education
This term paper reflects on the technological issues that impact on nursing education. Technology is generally described as critical and descriptive issue in the history of nursing. Technology plays a crucial part in modern nursing education which has influenced the tasks of nurses and transformed the way nurses serve patients.
15 Pages(3750 words)Term Paper
PepsiCo Strategic analysis
The following study will begin with the brief introduction to the PepsiCo. Then the author presents the corporate objectives of PepsiCo in UK, market summary, company’s vision and mission, the major stakeholders of the company, internal and external environmental analysis with the help of strategic tools.
14 Pages(3500 words)Term Paper
Factors in High-Impact Innovation
This paper will consider application of these findings to modern high-impact innovations, with a view toward noting compatibilities and incompatibilities between Jewke’s 1958 findings and their application to more recent innovations. A theory will then be proposed to account for these factors.
6 Pages(1500 words)Term Paper
Green Tailing (Retail Innovation)
Green tailing capitalizes on the huge demand for organic, sustainable, and wellness-related products. Through its evolution, it will force both the suppliers and retailers to take notice of its impact. Indeed, leading green retailers such as Whole Foods and Wal-Mart are continuing to grow and innovate at high rates than the traditional competitors, thus they are forcing the competitors to respond with innovative solutions.
8 Pages(2000 words)Term Paper
Innovation
Therefore, the ability of an organization to innovate utilizing its resources and technology is an important condition for the success of any organization. But the introduction of new technology often creates a complex situation for the organizations which leads to the changes in managerial practices within the organization and also emergence of new forms (Lam, 2004, p.3).
4 Pages(1000 words)Term Paper
Google and Innovation
Google has conceptualized a business model based free access to information that is authentic, well researched and comes from reliable sources. Primarily evolved as a search engine, it now offers myriad products and services to its users across the globe.
5 Pages(1250 words)Term Paper
Case Study Development and Theoretical Explanation
A week later, John’s brother, the only family member he had left, committed suicide and died. In addition to these traumatic events in John’s life, he has a history of child neglect. John’s father was absent from their lives and they never knew him because his mother was a single parent having separated with the husband when the boys were still very young.
4 Pages(1000 words)Term Paper
PepsiCo Case Study
Indra Nooyi (PepsiCo, 2014a). In this paper, overall business functions of the second largest food and beverage multination company will be assessed with respect to various environmental aspects. In the
8 Pages(2000 words)Case Study
Spreading Innovation
The innovation I found of particular interest is the used of text messages and nurse follow-up in an effort to enhance individual behavior or actions relating to self management (U.S. Department of Health and Human Services Agency
1 Pages(250 words)Term Paper
Case study National Grid - Developing skills in a large organization through training and development
This thesis explains why the job of locating trained BAs has become a challenge for so numerous businesses and recommends some successful resolutions
8 Pages(2000 words)Term Paper
Let us find you another Term Paper on topic Innovation & Development Assignment: case of PepsiCo for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us