Corporate Social Responsibility and a market share: an investigation into how a medium size high street retailer can increase its market share - Dissertation Example

Comments (1) Cite this document
Summary
The study operates mainly based on research question which can be stated as follows: "Does Corporate Social Responsibility help business organisations to gain greater amount of market share: an investigation into how a medium size high street retailer can increase its market share”?…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.9% of users find it useful
Corporate Social Responsibility and a market share: an investigation into how a medium size high street retailer can increase its market share
Read TextPreview

Extract of sample "Corporate Social Responsibility and a market share: an investigation into how a medium size high street retailer can increase its market share"

Download file to see previous pages The paper considers a self-reported questionnaire which is consisted of both open-ended and closed-ended questions. The questionnaire is constructed in an effective way to consider the relationship between business practices related to Corporate Social Responsibility and its impact on the market share. The research methodology considers two groups of companies: one is the group of small companies and the other is the group of medium sized companies, both in the retail sector of the United Kingdom. Data have been collected from 20 companies in the country. The model and hypotheses are tested simultaneously by the ‘linear structural relation analysis’ using MS Excel 2007. Business policies and strategies incorporating Corporate Social Responsibility help business organisations to attain greater amount of market share and thus help them to gain greater amounts of profits from the production and sales of products and services. The research suggests that companies need increase Corporate Social Responsibility efficiently and effectively to put favourable impacts upon the stakeholders and upon the process of satisfaction of their social and economic interests. The research suggests that governments of different countries need to reduce the rate of corporate income tax so that companies can efficiently use the net income on practicing Corporate Social Responsibility. Leadership is one of the crucial requirements to achieve success in any activity that involves interests of many individuals. (Chemers, 1997, p.54-57). Within organisations this concept plays a crucial role in the development of the processes and behavior of individuals (involved within that organisation) that eventually helps them to achieve success (Marturano and Goslking, 2008). Within organisations this concept plays a crucial role in the development of the processes and behaviors of individuals (involved within that organisation) that eventually helps them to achieve success (Marturano and Goslking, 2008). According to many theorists and researchers like Martin Chemers (1993) and Fred Fiedler (1990) leadership may be defined as: “the process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task” (Chemers, 1997, p.55). This can be defined as the process where people are concerned about group interests and their acts are guided in that direction only. In this regards leadership is viewed as an instrument of achieving group interests and coordinated goals (Chemers, 1997, p.57).The concept of leadership is involved in all formal and informal social activities, and has become a fundamental part of social and working life (Chemers, 1993, p.10). Moreover, this concept of leadership is closely associated with organisational functions and organisational properties, where the basic nature of these organisations or groups might have been inefficient in the beginning (Chemers, 1993, p.11). In more technical terms, leadership in businesses can be seen as a responsibility. This responsibility is termed as Corporate Social Responsibility. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Corporate Social Responsibility and a market share: an investigation Dissertation”, n.d.)
Retrieved from https://studentshare.org/management/1394904-corporate-social-responsibility-and-a-market-share-an-investigation-into-how-a-medium-size-high-street-retailer-can-increase-its-market-share
(Corporate Social Responsibility and a Market Share: An Investigation Dissertation)
https://studentshare.org/management/1394904-corporate-social-responsibility-and-a-market-share-an-investigation-into-how-a-medium-size-high-street-retailer-can-increase-its-market-share.
“Corporate Social Responsibility and a Market Share: An Investigation Dissertation”, n.d. https://studentshare.org/management/1394904-corporate-social-responsibility-and-a-market-share-an-investigation-into-how-a-medium-size-high-street-retailer-can-increase-its-market-share.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ur
ureichel added comment 1 month ago
Student rated this paper as
At first, I thought 36 of pages is too much for such a issue. But now I see it could not be done better. As the author starts you see the difficulty of the question. I’ve read all at once. Wonderful example

CHECK THESE SAMPLES OF Corporate Social Responsibility and a market share: an investigation into how a medium size high street retailer can increase its market share

Portfolio Management based on Market Share and Market Growth

...advantages and disadvantages for Tata Motors. “SWOT is the overall evaluation of a company’s strengths, weaknesses, opportunities, and threats.” (Wang, 2007) Understanding the strong and weak areas of a company is extremely important in order to decide how well it can make use of the market opportunities and face the external threats. It is more of an inside out approach. In this globalised market, Tata Motors has huge opportunities which can be leveraged using its internal strengths. Knowing the weakness and external threats will help Tata Motors for leveraging the market opportunities. 4P’s: 4P’s is an inevitable...
11 Pages(2750 words)Assignment

Market Share

...contextual advertising, paid placement or through search engine optimization techniques. This is an effective means of marketing since it improves the visibility of web pages creating more awareness. The company also creates product awareness through popular social networking sites such as Facebook, Twitter and MySpace. Similarly, they use email marketing through which they send electronic mail to a group of customers (Peck et al 65). CORPORATE SOCIAL RESPONSIBILITY According to the Economist, corporate social responsibility is a form of corporate conscience and...
16 Pages(4000 words)Research Paper

Apple Inc. Increasing Corporate Market Share

...expand its share within the computer and mobile market. The company would expose its products through retail store and increase awareness, interest and desire for its products within potential markets (Gelles, Chris and Richard 15). Furthermore, there are opportunities for international expansion and growth for the company’s products and services as a way of increasing the corporate market share. Apple Inc. has received high competition within the market because of lack of compatibility for...
5 Pages(1250 words)Research Paper

Automotive Manufacturing Industry: Market Share or Profitability

...and profitability. The discussion will broaden to particularly investigate the importance of market share and profitability in the chosen sector. Lastly, the paper will conclude with its findings. Market ShareIncreasing market share has become one of the most common set goals of business organizations since time immemorial. Market share is defined as the "percentage or proportion of the total available market or market segment that is being serviced by a company (Market Share 2006.)."...
3 Pages(750 words)Essay

Market Share and Business Revenues

...organization’s competitive advantage in the state energy industry. However, the continuous transformation of the monopolistic economic environment of the state energy industry into a free market shares (Mancke, 2001). Conceptualizing and designing corporate plans and strategies that will answer to the risks involved in international lending and derivative transactions of the bank, particularly in reducing country risks among operations in the increased or high-risk potential regions and countries, will contribute to the return of investment and overall profit of the company. Based on the study of Jacobson, market share...
4 Pages(1000 words)Essay

How to Increase the market share in organic product market A Case Study of PARKnSHOP in Hong Kong

...that a company needs sure-fire management transformation in order to achieve increased market coverage. According to Lancaster and Reynolds (2005), the following assumptions are quite helpful in projecting how far a company can go in anticipation of conquering a particular market. They strongly believed that management is the wheel that could drive the marketing techniques so as to attain a high-level performance within a specified locality or market (Lancaster & Reynolds, 2005). Their assumptions support the following significant indicators in the management of a company: (i) Understanding the...
30 Pages(7500 words)Essay

Market share

... players in the retail industries in strengthening and increasing its market share. One such situation is when the management showed interest in Wal-mart the largest retailers in the world (Deloitte 2009 par 1), and become its subsidiary in 1999. It is the second largest supermarket chain in the United Kingdom after Tesco. The ASDA supermarket was previously at third position but managed to overtake Sainsbury in 2003. The market share of the various supermarkets in the United Kingdom is as shown below: United Kingdom’s Supermarket share Tesco 31.2% Asda 16.8% Sainsburys 15.9% Morrisons 11.4% Total Co-ops 4.2% Waitrose 3.9% Somerfield 3.7% Aldi 2.9% Lidl 2.3% Iceland 1.7% Netto 0.6% Farm Foods 0.5... Executive...
10 Pages(2500 words)Essay

Response to students' posting on Market Share

...Market Share for Medical Facilities Response to LaDeema Gallagher Yes, it is absolutely right. Hospitals usually lack any permanent mean of income and they operate on the funds provided by insurance companies and government agencies, against the services and treatments, which these facilities provide to the patients. However it is painful to point out that only the people with a lot of money get the best treatment while others suffer through illness (Frank & Salkever). Response to Greg Bertke This student points out, toward the importance of market coverage with reference to the price advantage. This conclusion is ingenious indeed, because the large...
1 Pages(250 words)Assignment

Robinson fruit shoot market share

...Chapter Four Findings 4.0 Introduction This chapter will present a breakdown on the data collected through the depth interview. It will discuss in details the field work and data collection for the research project. Each of the questions had been designed to meet the different objectives which are: •To understand how brands compete for market share •To identify the factors that lead to an increase in market share •To identify current consumer trends in the fruit juice industry •To provide an understanding of the factors that play an important role in gaining market share so Robinson Fruit Shoot...
6 Pages(1500 words)Essay

Tesco(supermarket) lost market share

...TESCO SUPERMARKET MARKET SHARE By Location Tesco supermarket market share Problem Tesco supermarket was losing its market share as some of its closest competitors continued to gain market share. The market share experience a drop from 30.2% in 2013 to 28.8% in 2014. It is believed that there were some management issues that led to this decline in this situation and the possible solutions are discussed herein. Recommendation There are a number of reasons as to why Tesco supermarket has been losing their market. Unlike...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Corporate Social Responsibility and a market share: an investigation into how a medium size high street retailer can increase its market share for FREE!

Contact Us