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Corporate Social Responsibility and a market share: an investigation into how a medium size high street retailer can increase its market share - Dissertation Example

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The study operates mainly based on research question which can be stated as follows: "Does Corporate Social Responsibility help business organisations to gain greater amount of market share: an investigation into how a medium size high street retailer can increase its market share”?…
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Corporate Social Responsibility and a market share: an investigation into how a medium size high street retailer can increase its market share
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"Corporate Social Responsibility and a market share: an investigation into how a medium size high street retailer can increase its market share"

Download file to see previous pages The paper considers a self-reported questionnaire which is consisted of both open-ended and closed-ended questions. The questionnaire is constructed in an effective way to consider the relationship between business practices related to Corporate Social Responsibility and its impact on the market share. The research methodology considers two groups of companies: one is the group of small companies and the other is the group of medium sized companies, both in the retail sector of the United Kingdom. Data have been collected from 20 companies in the country. The model and hypotheses are tested simultaneously by the ‘linear structural relation analysis’ using MS Excel 2007. Business policies and strategies incorporating Corporate Social Responsibility help business organisations to attain greater amount of market share and thus help them to gain greater amounts of profits from the production and sales of products and services. The research suggests that companies need increase Corporate Social Responsibility efficiently and effectively to put favourable impacts upon the stakeholders and upon the process of satisfaction of their social and economic interests. The research suggests that governments of different countries need to reduce the rate of corporate income tax so that companies can efficiently use the net income on practicing Corporate Social Responsibility. Leadership is one of the crucial requirements to achieve success in any activity that involves interests of many individuals. (Chemers, 1997, p.54-57). Within organisations this concept plays a crucial role in the development of the processes and behavior of individuals (involved within that organisation) that eventually helps them to achieve success (Marturano and Goslking, 2008). Within organisations this concept plays a crucial role in the development of the processes and behaviors of individuals (involved within that organisation) that eventually helps them to achieve success (Marturano and Goslking, 2008). According to many theorists and researchers like Martin Chemers (1993) and Fred Fiedler (1990) leadership may be defined as: “the process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task” (Chemers, 1997, p.55). This can be defined as the process where people are concerned about group interests and their acts are guided in that direction only. In this regards leadership is viewed as an instrument of achieving group interests and coordinated goals (Chemers, 1997, p.57).The concept of leadership is involved in all formal and informal social activities, and has become a fundamental part of social and working life (Chemers, 1993, p.10). Moreover, this concept of leadership is closely associated with organisational functions and organisational properties, where the basic nature of these organisations or groups might have been inefficient in the beginning (Chemers, 1993, p.11). In more technical terms, leadership in businesses can be seen as a responsibility. This responsibility is termed as Corporate Social Responsibility. ...Download file to see next pagesRead More
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