Corporate Social Responsibility and a Market Share - Capstone Project Example

The paper considers a self-reported questionnaire which is consisted of both open-ended and closed-ended questions. The questionnaire is constructed in an effective way to consider the relationship between business practices related to Corporate Social Responsibility and its impact on the market share. The research methodology considers two groups of companies: one is the group of small companies and the other is the group of medium-sized companies, both in the retail sector of the United Kingdom.

Data have been collected from 20 companies in the country. The model and hypotheses are tested simultaneously by the ‘linear structural relation analysis’ using MS Excel 2007. Business policies and strategies incorporating Corporate Social Responsibility help business organizations to attain a greater amount of market share and thus help them to gain greater amounts of profits from the production and sales of products and services. The research suggests that companies need to increase Corporate Social Responsibility efficiently and effectively to put favorable impacts upon the stakeholders and upon the process of satisfaction of their social and economic interests.

The research suggests that governments of different countries need to reduce the rate of corporate income tax so that companies can efficiently use the net income on practicing Corporate Social Responsibility. Leadership is one of the crucial requirements to achieve success in any activity that involves the interests of many individuals. (Chemers, 1997, p.54-57). Within organizations, this concept plays a crucial role in the development of the processes and behavior of individuals (involved within that organization) that eventually helps them to achieve success (Marturano and Goslking, 2008).

Within organizations, this concept plays a crucial role in the development of the processes and behaviors of individuals (involved within that organization) that eventually helps them to achieve success (Marturano and Goslking, 2008). According to many theorists and researchers like Martin Chemers (1993) and Fred Fiedler (1990) leadership may be defined as: “the process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task” (Chemers, 1997, p.55).