Nobody downloaded yet

Business report based on the a given case study. Highland Limited - Essay Example

Comments (1) Cite this document
Highland Limited initially started as independent outdoor pursuits but later the director of Highland limited Frank Rose began to manufacture outdoor protective garments…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Business report based on the a given case study. Highland Limited
Read TextPreview

Extract of sample "Business report based on the a given case study. Highland Limited"

Download file to see previous pages Frank in order to repay the loan had to sell of his centre at Shiel Bridge. Frank Rose took help from his wife Fiona and Andrew Robertson who were willing to put in funds and thereafter Fiona and Andrew took over the running of the business. Frank Rose concentrated more on the Outdoor Centre while Fiona looked after the accounts and Andrew became the Managing Director. The business operated from small cottage. The company moved into a new location in April 2008 and one of the main customers of Highland Limited, Weir’s of Glasgow made the company big enough to get viable. The relationships between the staff were informal. But steadily the employment increased post November 2008. The company did not have enough resources to meet the demands of the market and thus the company did not make any attempt to attract new customs. Approaches to retailers were discouraged as Andrew Robertson believed that until they had the capacity to satisfy the demands of the market it would not be profitable to go to the retailers. The company faced a twist when it had started operating with Stoner garment, a brand of western Oil Limited. The company was eager to supply waterproof and protective clothing to the lucrative market of about 2000 workers. This provided Highland Limited with an advantage as being a local supplier the company would be able to produce jackets according to the demands and deliver at a minimal time. Therefore Highland Limited together with Stoner Garments decided to design jackets which would be acceptable to Western Oil in terms of both quality and price. Therefore by providing garments to the Western Oil the company was able to achieve success and the legal framework adopted by the company was applying the norms and regulation. Highland Limited was a company in which philosophy and raison d’etre mattered a great deal. The company realised that although the company objectives was to maximise the profits there were also secondary objectives which the company also wished to pursue. The objectives were embodied in the company’s philosophy but never written down. There was difference in the way people saw the philosophy. Thus the factors that the organisation needs to consider in reviewing its mission statement, goals and business plans for the future is firstly the company needs to develop a mission statement, a mission statement is only the starting point of the organisation. Next task is to identify a set of goals which would accomplish the organisations missions. The company needs to establish one year plan, three year and five year plan for expanding its market share in the market. Thus to achieve the goals the company have to develop short term objectives ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Business report based on the a given case study. Highland Limited Essay”, n.d.)
Retrieved from
(Business Report Based on the a Given Case Study. Highland Limited Essay)
“Business Report Based on the a Given Case Study. Highland Limited Essay”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
van48 added comment 1 year ago
Student rated this paper as
I never thought 3000 words essay could be written in such a free manner. I loved the background of this essay. Will definitely use it for my own work!

CHECK THESE SAMPLES OF Business report based on the a given case study. Highland Limited

Bottled water consumption

.... According to a 2002 Gallup Poll in the US, the primary reason for buying bottled water was health-related, while taste was a secondary factor (Saylor, Prokopy and Amberg 2011). Buyer behaviour is also affected by perceived risks as in the case of outbreaks of contamination events in either tap water or various brands of bottled water that may lead consumers to choose one over the other. A study by Durga (2010) has shown that buying behaviour is also affected by income. Those with higher incomes, especially in the 16-25 age groups are more likely to be frequent consumers of bottled waters. According to a recent report by Mintel, about 26 million adults in the UK believe that bottled...
44 Pages(11000 words)Dissertation

Case Study Based Report - Performance Management

...? Case Study Based Report - Performance Management Table of Contents Introduction 3 Answer to Question 3 Review of the organisation’s previous approach to performance management 3 Answer to Question 2 5 Recommended improvements in the performance management framework and their benefits 5 Implementation Plan for the suggested improvements 6 Answer to Question 3 9 Outline of the possible performance measures for the position of Manager 9 Reference 11 Bibliography 12 Introduction The main purpose of the project is to develop a performance management system in a restaurant. The system would primarily emphasise on the key operational staff which would include the area managers and the restaurant managers. This represents the top 20... ,...
8 Pages(2000 words)Essay

Case Study-Based Assignment

...?Case Study-Based Assignment Question On general physical examination, Bukowskii had increased respiratory rate (22 breaths per minute), deep and laboured breathing and saturations of 89 percent on oxygen of 6L per minute. Respiratory system examination revealed intercostal muscle recession on inspection and diminished air entry to both bases and crepitations in the right base on auscultation. Arterial blood gas analysis revealed PaO2 less than 60mmHg (58mmHg) and PaCO2 more than 50 mmHg (54mmHg) with pH of 7.3. These are the four pieces of evidence pointing towards acute respiratory failure. Respiratory failure is a condition in which the function of the...
8 Pages(2000 words)Case Study

Case Study Based Report

...? Case Study Based Report Contents Contents Introduction 4 Transformation of Samsung from copycat to product leader 5 New Product development focus5 Adoption of the test marketing concept 5 Product positioning and commercialization 6 Concept of New product Development and key aspects of the new product development of Samsung 7 Concept of NPD 7 Key aspects of the new product development of Samsung 9 Team based product development focus 10 Systematic new product development 10 The concept of Product Life Cycle (PLC) and its importance within the context of Samsung with its high-tech products 12 Concept of PLC 12 Importance within the context of Samsung with...
10 Pages(2500 words)Essay

Case study based assignment

...ICP, the symptoms, the probable causes, and the best treatment were given, the big question now here is "what will happen if you fail to decrease or prevent the continuous increase of ICP". One of the scariest things that will happen to a person if he/she failed to treat her increased ICP is he/she to suffer from herniation of the brainstem, and this is fatal. So, one must really monitor him/herself from intracranial pressure and prevent this from increasing. Because of the above stated information, immediate action from the whole team of medical professionals is then very important for Joyce's case, especially during the next 6 hours of the patient. The team of medical professionals who will play a...
9 Pages(2250 words)Case Study

Culture differences in business relations (report based on case study)

...Cultural differences in business relations: Case Study Key issues in the case study and the impact on business relationships The key issues of this case study were mostly related to those arising out of cultural differences in China and Africa such as differences in attitudes towards business strategies, conflict management, decision-making and /or risk-taking / avoidance, levels of participation in decision making, differences in work-group characteristics and motivation systems. Cultural differences in business strategies: According to Hofstede’s cultural dimensions...
4 Pages(1000 words)Essay

Taiwan and the One Country, Two Systems

...the socialism practice in the mainland China, both Macau and Hongkong, which were the Portugal and UK colonies respectively may be allowed to establish their established systems, five decades after reunification. However, it has not been publicly stated on what is going to happen after 2047, after the 50-year period is over (, 2008, 2). Methodology This study will apply qualitative methodology, which will be used in finding common literature in relation to the topic under study. Most of the information and literature in this study was sourced from,, and other peer-reviewed journals such as Academic Search Premier,...
10 Pages(2500 words)Essay

Summarize the case study given

...Case Summary Enabling Global Payment At PayPal In the case d “Enabling Global Payments At PayPal” the author discusses the history of the online money transfer tool called PayPal (Valacich 49). The case states that PayPal has replaced traditional ways of making payments while buying and selling goods and services at online markets such as eBay. The company was founded by a manager of hedge funds along with internet security officer and the founders wanted to develop an internet based currency exchange which was not governed by government’s rules and regulations. The company faced a major issue of being attacked by hackers but the company implemented a very stringent...
1 Pages(250 words)Admission/Application Essay

Individual report on a given case study

.... What markets was Disneyland Paris aiming for and how was this delivered through their operations? Disneyland Paris was aiming for a market that focused on generating images, experiences and products to customers that highlighted fun, service and imagination. It intended to offer a place where visitors could escape the concerns of the actual world through the magic of the mythical fairy tale and characters of the Disney family. Disneyland Paris targeted families and children, and it had already built a widespread brand that related to wholesome entertainment of the family (Case study Disneyland Resort, 2013). What were Disney’s main mistakes from the conception of the Paris resort in 1992 through to...
6 Pages(1500 words)Essay

Individual report on a given case study

...Disneyland Paris Resort Table of Contents Question 3 Question 2 4 Question 3 6 Question 4 7 Reference 9 Question The Disneyland is one of the most recognized amusement parks in the world. The theme park was founded in the year 1923 by Walt Disney. The Walt Disney Company aimed at producing unparalleled entertainment experiences for people based on its fun-filled environment, joy-rides, creative studio entertainment and quality restaurants. Disneyland basically emphasized on recreation and entertainment of children, teens and families. The main purpose of the Disneyland Company was to satisfy the visitors and provide them good experience in order to retain them in the business. Disneyland mainly targeted...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Business report based on the a given case study. Highland Limited for FREE!

Contact Us