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Business report based on the a given case study. Highland Limited - Essay Example

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Highland Limited initially started as independent outdoor pursuits but later the director of Highland limited Frank Rose began to manufacture outdoor protective garments…
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Business report based on the a given case study. Highland Limited
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"Business report based on the a given case study. Highland Limited"

Download file to see previous pages Frank in order to repay the loan had to sell of his centre at Shiel Bridge. Frank Rose took help from his wife Fiona and Andrew Robertson who were willing to put in funds and thereafter Fiona and Andrew took over the running of the business. Frank Rose concentrated more on the Outdoor Centre while Fiona looked after the accounts and Andrew became the Managing Director. The business operated from small cottage. The company moved into a new location in April 2008 and one of the main customers of Highland Limited, Weir’s of Glasgow made the company big enough to get viable. The relationships between the staff were informal. But steadily the employment increased post November 2008. The company did not have enough resources to meet the demands of the market and thus the company did not make any attempt to attract new customs. Approaches to retailers were discouraged as Andrew Robertson believed that until they had the capacity to satisfy the demands of the market it would not be profitable to go to the retailers. The company faced a twist when it had started operating with Stoner garment, a brand of western Oil Limited. The company was eager to supply waterproof and protective clothing to the lucrative market of about 2000 workers. This provided Highland Limited with an advantage as being a local supplier the company would be able to produce jackets according to the demands and deliver at a minimal time. Therefore Highland Limited together with Stoner Garments decided to design jackets which would be acceptable to Western Oil in terms of both quality and price. Therefore by providing garments to the Western Oil the company was able to achieve success and the legal framework adopted by the company was applying the norms and regulation. Highland Limited was a company in which philosophy and raison d’etre mattered a great deal. The company realised that although the company objectives was to maximise the profits there were also secondary objectives which the company also wished to pursue. The objectives were embodied in the company’s philosophy but never written down. There was difference in the way people saw the philosophy. Thus the factors that the organisation needs to consider in reviewing its mission statement, goals and business plans for the future is firstly the company needs to develop a mission statement, a mission statement is only the starting point of the organisation. Next task is to identify a set of goals which would accomplish the organisations missions. The company needs to establish one year plan, three year and five year plan for expanding its market share in the market. Thus to achieve the goals the company have to develop short term objectives ...Download file to see next pagesRead More
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